2. Why Mobile Matters
There are 5.3 billion global mobile subscribers
(that's 77 percent of the world’s population).
-International Telecommunications Union
1 billion of the world’s 4+ billion mobile
phones are now smartphones.
-Microsoft Tag
83% of American adults own a cell phone.
-Pew Internet & American Life Project
87% of US smartphone owners access the internet
or email on their handheld.
-Pew Internet & American Life Project
19. Augmented
Reality
Mobile AR will…change not only the way humans
interact with machines but also the way humans
interact with their environment.
- Forrester Research
31. Mobile Library
Collections
According to the AAP, eBook sales in February 2011 were
$90.3m making digital books the largest single format in the
US for the first time ever. -The Guardian
35. Libraries Lending Devices
The share of adults in the United States who own
an e-book reader doubled to 12% in May, 2011 from
6% in November 2010.
-Pew Internet & American Life Project
52. Develop a Mobile Strategy
• Ask Questions
– Who are your patrons?
– Who’s using the mobile Web?
– What devices do your patrons use?
– Is it appropriate to go mobile at this time?
• Start small and experiment
• Consider opportunities of the mobile channel
– Information needs
– Location-aware applications/services
– Text alerts
55. #1 Take No Action
• You are likely already a part of the mobile Web
• Your site may not look bad
• Mobile may not be right for you
56. #2 Mobile Alerts
• Push content via text messages
• Mozes
– http://www.mozes.com
• Broadtexter
– http://www.broadtexter.com
57. #3 Mobile Style Sheets
• Mobile CSS (Cascading Style Sheet) for
handhelds
58. #4 Transcoded Websites
• Technology which reformats for display on
mobile devices
• Search engines produce transcoded versions
of sites in results lists
• Skweezer
– http://www.skweezer.com
• Mowser
– http://mowser.com
59. #5 Mobile-Only Websites
• Mobile Websites from RSS feeds
– Winksite
• http://winksite.com
60. #5 Mobile-Only Websites
• Mobile Website Development Tools
– Zinadoo
• http://zinadoo.com
– dotMobi
• http://site.mobi
61. #5 Mobile-Only Websites
• Mobile Development Services
– Boopsie: http://www.boopsie2.com
63. #6 Build an iPhone or Android App
• App Development Tools
– AppMaker: http://www.appmakr.com
– Building Mobile Library Apps: http://www.neal-
schuman.com/bmla
64. #7 QR Codes
• QR Code Generators
– http://qrcode.kaywa.com
– http://delivr.com/qr-code-generator
• QR Code Readers
– BeeTagg
– i-nigma
– NeoReader
71. Articles & Reports
• Text Message Reference: Is it
Effective?
– http://tinyurl.com/ycjdtvg
• On the Move with the Mobile Web:
Libraries and Mobile Technologies
– http://eprints.rclis.org/15024