Mobile web presentation to American Advertising Federation of Ft. Worth (AAF FW) on February 17, 2010.
We discussed mobile trends for advertisers, opportunities to develop and utilize mobile applications and strategically grow your brand through the mobile web.
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AAF Ft. Worth Talk to Mobile Marketing
1. Ed Schipul [email_address] www.schipul.com // w ww.brandtobedet ermined.com http://flickr.com/photos/adwriter/233031265/ In the Palm of Your Hand: The future is Mobile and the future is NOW! Public Relations Association of Mississippi November 10, 2008
3. Let’s talk about... What is Mobile Web? Ways to utilize the Mobile Web today! Who is using Mobile Web? On-the-go tools for on-the-go communication http://www.flickr.com/photos/jonjon_2k8/340305918/
5. Cro-magnons 50k years old Tools & Jewelry Neanderthals Extinct Origin of Humans Unclear http://flickr.com/photos/pollyann/2645907599/ The Great Leap Forward
6. Anthropology of Cell Phones http://pogue.blogs.nytimes.com/2007/03/28/the-anthropology-of-cellphones/
7. It takes ≈ 25 Years for New Technology to Catch On http://www.siliconindia.com/shownews/Clean_tech_takes_years_to_achieve_widespread_use_-nid-64767-cid--sid-15.html
8. Who is your maven? www.flickr.com/photos/tonyjcase/3275840654
9. Technology is great, but it’s all about PEOPLE http://www.flickr.com/photos/libraryman/414960752 Don’t Pre-Excuse Yourself on Tech Don’t let IT build an empire in the back
10. 1.3 billion cell phone users access Web from phones Mobile ad budgets to reach $6 BILLION by 2014 4.6 TRILLION text messages sent in 2009 Mobile services = $1.1 Trillion/year industry www.communities-dominate.blogs.com So why do you care? www.flickr.com/photos/gibbons/343384475
32. “ Small screen, big opportunity” www.google.com/mobile Plain text, graphic and interactive Mobile ads Incredible flexibility and access to key demographics Mobile ad campaigns 5 times more effective than online (InsightExpress)
36. Companies bring IRL expertise to the Mobile front http://mobile.hallmark.com / www.tide.com www.pizzahut.com $1 M in sales in 3 months www.dunkinrun.com
37. Reach out and help those Mobile consumers www.cellfire.com www.yelp.com www.alice.com
39. American Idol -- other entertainment focused thing? www.flickr.com/photos/billnwmsu/3059441861 Hands on entertainment experience - short codes! http://www.usshortcodes.com / Year American Idol texts 2003 7.5 M 2004 13.4 M 2005 41.5 M 2006 64.5 M 2007 (no report) 2008 78 M 2009 178 M
40. Let’s review... Mobile Web = Mobile Humans Context and immediacy is everything Start with fresh Mobile content Keep it simple, keep it fun Mobile Web connects Humans to info they want www.flickr.com/photos/digitalcodi/3891603112