Personal Information
Organization / Workplace
Ecuador, Pichincha Ecuador
Occupation
Consultant and Professor of Marketing, Competitive Strategy and Marketing Research: @uasbecuador, @ESPEU, @UDLAQuito. #MarketingMarketer. INCAE Business School's alumni.
Industry
Advertising / Marketing / PR
Website
ec.linkedin.com/in/hserrano
About
Specialties: Marketing Management, Marketing Strategy, Competitive Strategy, Consumer Behavior, Market Research, Design and ejecution of training programs, Elearning, Customer Service, Team Work and Change Management. Project Management: design and ejecution of R&D's projects
Tags
marketing
ecuador
brand equity
brand management
entrepreneurship
emprendimiento
marketing strategy
marketing plan
investigacin de mercados
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artesano
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marketing research
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michael porter
capacitacion
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decision making
toma de decisiones
market research
setec
andragogía
competencias laborales
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ipanc
perreault
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kotler
strategy
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principios de administracin
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quito
restaurantes de lujo
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