Opportunities in the Age of Innovation - Mobile

Editor's Notes

1. How many of you are working on a start up now?How many or you are in marketing and advertising?How many or either in-between start ups, or thinking of starting one, or would really like to do it?How many of you are sitting next to your boss or colleague and don’t want to admit to that?
2. In 1946 the first two venture capital firms American Research and Development Corporation (ARDR) and J.H. Whitney & Company were founded. One of the first steps toward a professionally-managed venture capital industry was the passage of the Small Business Investment Act of 1958.A second notable early West Coast venture capital company was Draper, Gaither & Anderson (officially the first venture firm in the West Coast in 1959).
3. As of March 2011, there are an average of 320 new businesses launched every month, for every 100,000 U.S. adults. That equates to 543,000 new U.S. companies every month.(1)The number of small businesses in the United States has increased 49% since 1982. (2)Since 1990, as big business eliminated 4 million jobs, small businesses added 8 million new jobs. (2)
4. 1472: The first printed English advertisement, William Caxton printed a poster and tacked it onto church doors announcing the sale of a book.1662. London Gazette offers first advertising supplement1650: First newspaper ad offers reward for stolen horses1704, the very first advertisement in America, an advertisement for Oyster Bay, Long Island (real estate), was published by the Boston News-Letter.1729. Ben Franklin is first to use “white space” and illustration in ads
5. 1472: The first printed English advertisement, William Caxton printed a poster and tacked it onto church doors announcing the sale of a book.1662. London Gazette offers first advertising supplement1650: First newspaper ad offers reward for stolen horses1704, the very first advertisement in America, an advertisement for Oyster Bay, Long Island (real estate), was published by the Boston News-Letter.1729. Ben Franklin is first to use “white space” and illustration in ads
6. Creative RevolutionThink Small, campaign, launched in 1959 by ad agency Doyle Dane Bernbach, one of the most legendary advertising agencies in history.“Think small” according to Advertising Age, was the No. 1 campaign of the 20th century.
7. Creative RevolutionThink Small, campaign, launched in 1959 by ad agency Doyle Dane Bernbach, one of the most legendary advertising agencies in history.“Think small” according to Advertising Age, was the No. 1 campaign of the 20th century.
8. In 1946 the first two venture capital firms American Research and Development Corporation (ARDR) and J.H. Whitney & Company were founded. One of the first steps toward a professionally-managed venture capital industry was the passage of the Small Business Investment Act of 1958.A second notable early West Coast venture capital company was Draper, Gaither & Anderson (officially the first venture firm in the West Coast in 1959).
9. Daily time spent in mobile apps has now surpassed web consumption. The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.Flurry says that that growth is a result of more sessions during the day per user, as opposed to an increase in session length. Users are checking Twitter and Foursquare more often as opposed to spending more time in the apps in any given session.Flurry tracked 85,000 apps; Games and Social Networking categories dominate, capturing 47 percent and 32 percent on consumer time spent daily, respectively. Combined, these two categories control 79 percent of consumers’ total app time. Time spent on news apps follows with 9 percent share, with entertainment capturing a 7 percent share.
10. A typical smart phone has more computing power than Apollo 11 when it landed a man on the moon in 1969 
11. The average consumer looks at their phone 150 x a day.365 days a year (1)68% Americans place their mobile next to their bed while sleeping at night(2) 29% Americans look at phone first and last thing in the day(2)82% never leave home without it.(3)36% of people across the world (42% of Americans) say they 'cannot live without' their cell phone.(3)
12. Nothing gets a marketer closer to a consumer than mobile, nothing!!With permission, we can know:Any time of day? So whatMacDonald's’Where you are (have been, going)WazeBuild loyaltyProvide better serviceUberIt’s what I call the 3 P.sPersonal Pervasive Proximity