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Community Manager Hiring Guide

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Harsha MV
Harsha MV

This document provides guidance on hiring a community manager for an NFT project. It discusses the qualities to look for in a community manager, including passion for the project and empathy. It then offers four options for finding a community manager: 1) Assigning community tasks to an existing team, 2) Hiring someone from friends/family, 3) External hiring through job sites, or 4) Hiring an active community member. The document recommends option 4, noting that community members are already familiar with the project and conversations. It advises focusing on finding someone passionate about the people in the community over traditional experience.

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HIRE COMMUNITY COACH Y O U R COMMUNITY MANAGER Sold to harsha@mink7.com
If you have: Decided to launch an NFT community and just *know* that community is super important (but not sure where to start)… OR you have: Launched an NFT community but are either experiencing: . This guide has been created by Community Coach, an experienced community manager (Twitter: @acommunitycoach) to help you navigate that process. A GUIDE TO HIRING A NFT COMMUNITY MANAGER A dead community before you’ve even begun TONS of messages from members but your team struggles to keep up with it all People in the community getting super frustrated at the lack of support Feel like your team has no strategy around how to engage or create content for the community…. Chances are you’ve realised you need a community manager. COMMUNITY COACH
Cares passionately about your project or business Cares even MORE about the people in the community and their needs High on empathy Ability to communicate well (over Discord, on Twitter, preferably comfortable speaking in Twitter spaces, Discord voice channels etc BUT not essential) MUST be a good listener Multi-tasker: a community manager usually does several things at once and thrives on that Authentic: they must be able to have REAL conversations with people and feel comfortable with that Tough edge: be able to deal with tough or toxic situations (this can personally take a toll) CHECKLIST COMMUNITY COACH W H A T I T T A K E S T O B E A COMMUNITY MANAGER
Now you know WHO you're looking for... So how do you find them? COMMUNITY COACH W H E R E T O F I N D Y O U R COMMUNITY MANAGER? I N E E D A C O M M U N I T Y M A N A G E R I N E E D A C O M M U N I T Y M A N A G E R I N E E D A C O M M U N I T Y M A N A G E R I'm going to give you FOUR options on how to find your community manager. You should note that none of these options have to be "the" only option you can consider in the lifetime of your community. It may make sense to start with one option before moving on to the next when it makes sense for your project/ business/ situation.
This is tough, as your team may already be stretched and community management is a full time role in itself. But if you’re just getting started, there are teams out there that have assigned community tasks across their teams: maybe Brian mods from 3-5pm his time, Sarah mods 5pm-7pm and so on. Sam does content strategy one week and Pat is in charge of all announcements. It’s definitely been done by smaller projects and it IS possible, but it usually unravels when the team has to focus on the many other parts of their job. COMMUNITY COACH A L L O C A T E S O M E O N E I N T H E T E A M T O B E T H E “ C O M M U N I T Y ” P E R S O N O R D O T H E “ C O M M U N I T Y ” S T U F F .
This is similar to the first option, however you are hiring from within your own personal network of family and/or friends. If you know someone that already has community management experience, or is incredibly passionate about your project then this could be a really great fit. You could pay this person either through monetary means or through free NFTs, tokens etc. Note that many people underestimate the intensity and level of work required to manage a community, so I wouldn't recommend pushing someone to take on a community manager role unless they truly understand the requirements. COMMUNITY COACH H I R E F R O M W I T H I N F A M I L Y / F R I E N D S A N D A S S I G N T H E M T H E R O L E O F C O M M U N I T Y M A N A G E R
This was the default for web2 communities and I’m not going to lie, my career has been built on finding roles through these traditional means in the past! You'll need budget for this option, but the good news is you could find an experienced candidate who has previous experience building community and could save you precious time getting your community launched. COMMUNITY COACH H I R E E X T E R N A L L Y V I A J O B W E B S I T E S O R C O N T R A C T I N G S I T E S S U C H A S F I V E R R E T C .
Option 4 is your best option if you have already launched your community and you can identify members who have suitable attributes to become your community manager. This is my HIGHLY RECOMMENDED option and I’ve been suggesting this for years even in the web2 community space. No-one knows your community better then the members in your community. They already know the conversations taking place, the familiar names in your community, what matters most and are most likely experts or at the very least incredibly passionate about the topic that your community covers, and this is EVERYTHING for a community manager. The skills required to be a community manager CAN BE TAUGHT but passion and the drive cannot be! COMMUNITY COACH H I R E F R O M W I T H I N Y O U R C O M M U N I T Y . M Y T O P C H O I C E I F P O S S I B L E
Refer to my checklist earlier on in this guide. Look at your most engaged and active members in your community. That's already a good sign they are passionate about your project or business. Take note of how they converse in the group. Are they friendly? Helpful? Giving positive vibes to the group? Pay attention to the way they are communicating with other members. You're looking for people who are able to build GOOD relationships with other members in the group. You can also consider creating an active callout to the community to source your community manager. Consider creating a new channel to accept applications, or share a link to a google form for members to apply. Be clear on what the tasks are that you need to be completed. this will depend on the stage you are currently in with your NFT project/community. Also make sure you're clear on how you can compensate your community manager for their time. " W H I C H M E M B E R S H O U L D I H I R E W I T H I N T H E C O M M U N I T Y ? I H A V E P L E N T Y O F M E M B E R S B U T H A V E N O I D E A W H I C H O N E W O U L D M A K E A G O O D C O M M U N I T Y M A N A G E R ? ! "
It's my firm belief that you can upskill anyone to learn the fundamentals required to build community, but you can't train the passion and drive that is needed to be a great community manager. In the web3 space, I actually think it can actually be a positive if they don't have traditional community management experience. It's best to find people who think creatively without having a traditional mindset. Need to train up your community manager? Check out my other resources listed below. OTHER RESOURCES NFT Community Playbook (ebook) I’m on Youtube! Follow me on Twitter. Note: I also offer mentoring services to NFT communities who need help either on the overall community strategy or mentoring their new community manager directly. Feel free to DM me @accommunitycoach on Twitter (mentoring sessions are subject to my availability). Y O U D O N ' T H A V E T O O B S E S S A B O U T H I R I N G P E O P L E W I T H C O M M U N I T Y M A N A G E M E N T E X P E R I E N C E . H I R E S O M E O N E W H O C A R E S A B O U T T H E P E O P L E I N T H E C O M M U N I T Y .
NOW GO OUT AND FIND YOUR COMMUNITY MANAGER! COMMUNITY COACH ( H O P E Y O U F O U N D T H I S G U I D E H E L P F U L ) H E R E T O H E L P Y O U B U I L D C O M M U N I T Y A N D D O I T W E L L

More Related Content

Community Manager Hiring Guide

  • 1. HIRE COMMUNITY COACH Y O U R COMMUNITY MANAGER Sold to harsha@mink7.com
  • 2. If you have: Decided to launch an NFT community and just *know* that community is super important (but not sure where to start)… OR you have: Launched an NFT community but are either experiencing: . This guide has been created by Community Coach, an experienced community manager (Twitter: @acommunitycoach) to help you navigate that process. A GUIDE TO HIRING A NFT COMMUNITY MANAGER A dead community before you’ve even begun TONS of messages from members but your team struggles to keep up with it all People in the community getting super frustrated at the lack of support Feel like your team has no strategy around how to engage or create content for the community…. Chances are you’ve realised you need a community manager. COMMUNITY COACH
  • 3. Cares passionately about your project or business Cares even MORE about the people in the community and their needs High on empathy Ability to communicate well (over Discord, on Twitter, preferably comfortable speaking in Twitter spaces, Discord voice channels etc BUT not essential) MUST be a good listener Multi-tasker: a community manager usually does several things at once and thrives on that Authentic: they must be able to have REAL conversations with people and feel comfortable with that Tough edge: be able to deal with tough or toxic situations (this can personally take a toll) CHECKLIST COMMUNITY COACH W H A T I T T A K E S T O B E A COMMUNITY MANAGER
  • 4. Now you know WHO you're looking for... So how do you find them? COMMUNITY COACH W H E R E T O F I N D Y O U R COMMUNITY MANAGER? I N E E D A C O M M U N I T Y M A N A G E R I N E E D A C O M M U N I T Y M A N A G E R I N E E D A C O M M U N I T Y M A N A G E R I'm going to give you FOUR options on how to find your community manager. You should note that none of these options have to be "the" only option you can consider in the lifetime of your community. It may make sense to start with one option before moving on to the next when it makes sense for your project/ business/ situation.
  • 5. This is tough, as your team may already be stretched and community management is a full time role in itself. But if you’re just getting started, there are teams out there that have assigned community tasks across their teams: maybe Brian mods from 3-5pm his time, Sarah mods 5pm-7pm and so on. Sam does content strategy one week and Pat is in charge of all announcements. It’s definitely been done by smaller projects and it IS possible, but it usually unravels when the team has to focus on the many other parts of their job. COMMUNITY COACH A L L O C A T E S O M E O N E I N T H E T E A M T O B E T H E “ C O M M U N I T Y ” P E R S O N O R D O T H E “ C O M M U N I T Y ” S T U F F .
  • 6. This is similar to the first option, however you are hiring from within your own personal network of family and/or friends. If you know someone that already has community management experience, or is incredibly passionate about your project then this could be a really great fit. You could pay this person either through monetary means or through free NFTs, tokens etc. Note that many people underestimate the intensity and level of work required to manage a community, so I wouldn't recommend pushing someone to take on a community manager role unless they truly understand the requirements. COMMUNITY COACH H I R E F R O M W I T H I N F A M I L Y / F R I E N D S A N D A S S I G N T H E M T H E R O L E O F C O M M U N I T Y M A N A G E R
  • 7. This was the default for web2 communities and I’m not going to lie, my career has been built on finding roles through these traditional means in the past! You'll need budget for this option, but the good news is you could find an experienced candidate who has previous experience building community and could save you precious time getting your community launched. COMMUNITY COACH H I R E E X T E R N A L L Y V I A J O B W E B S I T E S O R C O N T R A C T I N G S I T E S S U C H A S F I V E R R E T C .
  • 8. Option 4 is your best option if you have already launched your community and you can identify members who have suitable attributes to become your community manager. This is my HIGHLY RECOMMENDED option and I’ve been suggesting this for years even in the web2 community space. No-one knows your community better then the members in your community. They already know the conversations taking place, the familiar names in your community, what matters most and are most likely experts or at the very least incredibly passionate about the topic that your community covers, and this is EVERYTHING for a community manager. The skills required to be a community manager CAN BE TAUGHT but passion and the drive cannot be! COMMUNITY COACH H I R E F R O M W I T H I N Y O U R C O M M U N I T Y . M Y T O P C H O I C E I F P O S S I B L E
  • 9. Refer to my checklist earlier on in this guide. Look at your most engaged and active members in your community. That's already a good sign they are passionate about your project or business. Take note of how they converse in the group. Are they friendly? Helpful? Giving positive vibes to the group? Pay attention to the way they are communicating with other members. You're looking for people who are able to build GOOD relationships with other members in the group. You can also consider creating an active callout to the community to source your community manager. Consider creating a new channel to accept applications, or share a link to a google form for members to apply. Be clear on what the tasks are that you need to be completed. this will depend on the stage you are currently in with your NFT project/community. Also make sure you're clear on how you can compensate your community manager for their time. " W H I C H M E M B E R S H O U L D I H I R E W I T H I N T H E C O M M U N I T Y ? I H A V E P L E N T Y O F M E M B E R S B U T H A V E N O I D E A W H I C H O N E W O U L D M A K E A G O O D C O M M U N I T Y M A N A G E R ? ! "
  • 10. It's my firm belief that you can upskill anyone to learn the fundamentals required to build community, but you can't train the passion and drive that is needed to be a great community manager. In the web3 space, I actually think it can actually be a positive if they don't have traditional community management experience. It's best to find people who think creatively without having a traditional mindset. Need to train up your community manager? Check out my other resources listed below. OTHER RESOURCES NFT Community Playbook (ebook) I’m on Youtube! Follow me on Twitter. Note: I also offer mentoring services to NFT communities who need help either on the overall community strategy or mentoring their new community manager directly. Feel free to DM me @accommunitycoach on Twitter (mentoring sessions are subject to my availability). Y O U D O N ' T H A V E T O O B S E S S A B O U T H I R I N G P E O P L E W I T H C O M M U N I T Y M A N A G E M E N T E X P E R I E N C E . H I R E S O M E O N E W H O C A R E S A B O U T T H E P E O P L E I N T H E C O M M U N I T Y .
  • 11. NOW GO OUT AND FIND YOUR COMMUNITY MANAGER! COMMUNITY COACH ( H O P E Y O U F O U N D T H I S G U I D E H E L P F U L ) H E R E T O H E L P Y O U B U I L D C O M M U N I T Y A N D D O I T W E L L