This document discusses how changes in the video game industry could benefit women. Specifically:
1) Traditional game publisher business models are changing as digital distribution and new revenue models like subscriptions become more common. This reduces publisher control and opens opportunities for smaller, more flexible development teams.
2) The transition away from large publisher-controlled development toward more entrepreneurial and independent models could lower barriers to entry for women in the industry by allowing for smaller teams and reduced development risks.
3) More flexible development approaches may help address the traditional lack of gender diversity in game development by providing alternatives to the large-scale studio environment that has historically presented barriers for women.
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The Future Of Games (Kaye Elling)
1. Girl Geek DinnersTHE FUTURE OF GAMESWhy current changes affecting the games industry have great future potential for womenKaye Elling
30. “Old” / Current Revenue modelsOriginal Title on the 360/PS3: 2.5 yrsPitchPre-ProductionProductionAlphaBetaMasterManufacturer= Greenlight= Milestone Payment= Signing Adv= RoyaltyEternityReleaseYear 1Year 2
37. Markets In TransitionBoxed ProductDigitalDistributionCloud Computing Streamed Service?DevelopedEconomiesDevelopingEconomiesMicroEconomies?Product BasedBusiness ModelService Based Business Model?
38. New Potential Revenue models (Subs & Micro)More transparent monthly data = more paymentsPitchPre-ProductionIteration 1Patch 1Patch 2Expansion= Greenlight= Milestone Payment= Signing Adv= RoyaltiesEternityReleaseYear 1Year 2Subscriptions = more transparent due to continued developer input
39. Great news for Developers: An open marketPaul Johnson on Gameswatch http://bit.ly/84V2G
44. On the positive: Zynga buys “Serious Business” Facebook developer ***, Steam users up 25%, Gameloft says mobile games market >400% ****** http://www.gamesindustry.biz/articles/game-revenues-down-at-disney***http://www.gamesindustry.biz/articles/future-suffers-circulation-slumpy***http://www.edge-online.com/news/zynga-acquires-social-game-developer****http://www.gamesindustry.biz/articles/gameloft-mobile-gaming-market-will-increase-3-4-times-in-next-few-years
45. Returning to the *Point*Finance & revenue models for games are changing
46. The entire Business model for games is in transition
47. Traditional games publishers no longer have a monopoly on mainstream game distribution & development
48. Industry is in transition to a broader power baseNot just about consoles & MMOs you know!...with accessible dev platforms?
49. What Does This Mean for Women in Games?Games are under less corporate control
55. Blows the traditional studio environment wide open!Goodbye Traditional Dev Environment?100+ Team (+ Global Outsourcing)60+ hour weeks over extended periodsLumbering mega-giant in marketplaceThere are other options for game development For the mainstream games industry
56. This flexibility is key to greater female involvementFlexible Development Means Fewer BarriersNew business models = new development models