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Girl Geek DinnersTHE FUTURE OF GAMESWhy current changes affecting the games industry have great  future potential for womenKaye Elling
Introductions Kaye Elling
 12-year games industry veteran
 Artist > Art Manager
Infogrames, Sony, Acclaim, Blitz Games Studios
 Course Tutor for
BA Design for Computer Games
BSc Interactive Systems & Video Game DesignTitle History
Lighting-quick Overview Games industry 101
 How games are currently developed
 Current sales models
 Changes the industry is facing today
 Changes in sales models
 Changes in how games are developed
 What this might mean for women in gamesGames are funded by Publishers
Publishers: Spanning Market & DevelopmentThe Publisher giveth, and the Publisher taketh away
Current Market DriversSales & Marketing Games controlled by budget
 Budget controlled by publishersQ: Who controls the publishers?A: Sales & Marketing!Publishers£££ $$$ €€€Games
Budget VoodooSales DataPublishers’ own sales departments
 Sales data on similar genres
 Or prequels
 In depth market analysis
 Complex & arcane algorithms
 Sum forms bottom line budgetMarket AnalysisBudget
Budget VoodooSales DataMarket Analysis Budget = Advance fees
 Prior to title release

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