B2B Sales For Startups by @techalamenthe
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B2B Sales For Startups: a great presentation about how to sell to key accounts by creating and engaging a community of prospective customers thanks to content marketing, events and services.
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B2B Sales For Startups by @techalamenthe
- 1. B2B Sales for startups Tech à la menthe - 2016/5/26
- 2. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 3. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 4. Your product is ready and it rocks
- 6. You’re a complete unknown
- 7. You have no money
- 8. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 9. Market ✗ TAM ✗ SAM ✗ SOM
- 13. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 15. Solution Build a community by creating value for her with free viral content, services and events.
- 16. Build a community Help your target customers to be better pros by being an authoritative resource for them
- 18. For free
- 20. Viral Content ➔ SEO ➔ Open Graph ➔ …
- 21. Services Free online self- serving tools
- 23. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 24. Landing Page Your business offering
- 25. Publication Platform Blog your expertise
- 27. Offline meetups
- 28. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 29. Tracking ➔ Google Analytics ➔ Google URL builder
- 30. CRM
- 31. Content Sourcing
- 33. Social Medias
- 34. E-mailing
- 35. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 36. Money Blog + Domain Name + Hosting 500€ Management Tools 200€ Meetups (10 per year) 10 x 300€ Per year ≃4 000€
- 37. Sweat
- 38. Table of contents 1. Situation 2. Business Plan 3. Strategy 4. Action Plan 5. Tools 6. Budget 7. Case study
- 39. Objectif Bâtir une communauté de responsables de communication interne de grands groupes en créant de la valeur gratuitement par du contenu viral et des rencontres.
- 40. Landing Page
- 43. Online Community
- 45. Clients!