What Color is your Business Strategy?
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This document provides an overview of blue ocean strategy concepts from the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. It includes definitions and descriptions of red ocean vs blue ocean strategy, with red ocean referring to competing in existing market space and blue ocean referring to creating new market space. The document also includes diagrams, frameworks and examples to illustrate blue ocean strategic approaches.
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What Color is your Business Strategy?
- 1. What Color is your Business Strategy? Iyad Mourtada
- 2. BLUE OCEAN STRATEGY Renée Mauborgne W. Chan Kim Harvard Business School Press
- 3. Red Ocean Strategy Compete in existing market space. Beat the competition. Exploit existing demand. Make the value-cost trade-off. Align the whole system of a firm’s activities with its choice of differentiation or low cost.
- 4. Blue Ocean Strategy Create uncontested market space. Make the competition irrelevant. Create and capture new demand. Break the value-cost trade-off. Align the whole system of a firm’s activities in pursuit of differentiation and low cost.
- 7. Jackson Pollock No.5, 1948 = $156.8
- 9. Margin Value --- Benefit = $20 --- Price = $15 --- Cost = $5 Buyer Seller The Value of a buying the Book
- 10. Margin Value --- Benefit = $20 --- Price = $10 --- Cost = $2 Buyer Seller Discount the Price
- 11. Margin Value --- Benefit = $25 --- Price = $18 --- Cost = $8 Buyer Seller Enhance the Offer - Free WIFI - Better Service - Relaxing Music - No Waiting lines
- 12. - Cost Value Innovation + Value --- Benefit = $35 --- Price = $15 --- Cost = $3 Margin Value
- 29. Pioneers Migrators Settlers Today Tomorrow Pioneer, Settler, Migrator Map
- 32. Diagram courtesy of http://softwarecreation.org/2008/ideas-in-software-development-revolution-vs-evolution-part-1/
- 35. "We were naive to think that the best technology would prevail" - Steve Wozniak, Founder of Apple
- 37. (Time, Quality, Utility) © 2004-2012, Kim & Mauborgne.
- 40. Strategy Map
- 41. Strategy Canvas High Low Price Industry InvestingFactors What the Buyer Receives
- 48. How attractive is your industry?
- 49. It is not about how big your ship is
- 50. It is not who will do it first
- 51. How do you do strategic Planning?
- 66. Evolution of Video Games
- 76. Four Steps of Visualizing Strategy 1. Visual Awakening 2. Visual Exploration 3. Visual Strategy Fair 4. Visual Communication
- 78. Buyer utility Is there exceptional buyer utility in your business idea? No-- RethinkYes Sequence of Blue Ocean Strategy Price Is your price easily accessible to the mass of buyers? Cost Can you attain your cost target to profit at your strategic price? Adoption What are the adoption hurdles in actualizing your business idea? Are you addressing them up front? No-- Rethink Yes No-- Rethink Yes No-- Rethink Yes
- 79. A blue ocean strategic move is achieved by developing and aligning the three strategy propositions : Value Proposition Profit proposition People proposition
- 83. Integrate Online, Mobile, and Social Media Channels with your existing retail channels to create value
- 85. Don't just build a mobile app. Build a business model around
- 86. What is your business model?
Editor's Notes
- Red Ocean
- Blue Ocean
- Compete or Create Success of Fail
- Online shopping allowed stores to reduce their cost of acquiring customers and serving them and in return they were able to reduce their prices online and provide fast and convenient way for customers to buy large selection on products. All this is driven by the online sales and promotion technology and business models.
- Value Innovation, the simultaneous pursuit of differentiation and low cost, is the cornerstone of blue ocean strategy. Value innovation focuses on making the competition irrelevant by creating a leap of value for buyers and for the company, thereby opening up new and uncontested market space. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price and cost is aligned. In the blue ocean strategy methodology, the Four Actions framework and ERRC Grid assist managers in breaking the value-cost tradeoff by answering the following questions: What factors can be eliminated that the industry has taken for granted? What factors can be reduced well below the industry standard? What factors can be raised well above the industry standard? What factors can be created that the industry has never offered?create a leap in buyer value at a lower cost.
- STRATEGY CANVAS
- Innovation = Creative Thinking Strategy = Focus Thinking
- CDC Video
- How attractive is your industry depends on many factors but it doesn’t matter so much …It is about how you see it. Some companies compete while other create Some of the companies who create succeed while other fail …Today we are here to discuss how companies can create rather than compete and how they can be successful in applying the blue ocean strategy
- is not necessarily a key determinant of blue ocean strategy
- With segmentation, companies look for differences among customers and try to maximize market share in existing markets by catering to customers’ differing needs.•BOS is about creating and capturing new demand through desegmentation. This is achieved by focusing on the commonalities valued by the mass of target buyers.
- Focus on non-customers
- We study at MBA strategy not execution
- Concept2