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Marie Strycharz

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Kevin Mann
Kevin Mann

The document describes several marketing campaigns created to promote tourism in New Zealand. One campaign involved a Twitter account where a man dressed as a sheep congratulated people on their adventure posts and encouraged them to visit New Zealand. Another involved an augmented reality game in airport terminals simulating New Zealand extreme sports. A third campaign targeted moviegoers by offering makeup consultations related to a film.

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mariestrycharz copywriter. idea person. cat lover.
Marie Strycharz
twinings tea T ea that loves you back.
Marie Strycharz
Marie Strycharz
tea for two? or maybe just one. These ads bring the spirit of the campaign to the social sphere by targeting Facebook users based on their relationship status.
NEW ZEALAND With open landscapes and plenty of water, New Zealand has the best hiking, kayaking, rafting, skydiving and rock climbing in the world. But only the bravest of vacationers can handle it. Co-creator: Zoe Neckar
Marie Strycharz
Marie Strycharz
SHEEP TWEETS In New Zealand, there are 9 sheep for every 1 person, which makes it the perfect mascot! The sheep witness everything on these islands and know better than anyone else what an adventure it can be. This Twitter campaign congratulates people for doing adventurous activities. We search for hashtags relevant to adventure and extreme sports and respond to the tweets. The reply tweets will contain a video of Sheeptweets, a man dressed as a sheep, congratulating them. The short videos will contain funny sheep puns/jokes, New Zealand lingo, and will encourage the person to come to New Zealand for a real adventure. Co-creator: Zoe Neckar
ADVENTURE SIMULATOR It wasn’t enough to simply tell people about the adventures to be had in New Zealand, we wanted them to experience them too. That’s why we created the New Zealand Adventure Simulator. A large screen will be placed in the international terminals of different airports. The screen will display an augmented reality game using motion sense technology, where participants use their bodies to play. These short games will simulate extreme sports one can play in New Zealand. It’s a fun activity to do while waiting for a flight. Branded messages on chairs in the gate waiting areas will encourage people to get out of their seats and go do something... play! Co-creator: Zoe Neckar
hoover You won’t believe how great these vacuums are.
Marie Strycharz
Marie Strycharz
classic shaving Classic Shaving is an online shop that specializes in straight-razor shaving supplies. Sounds awesome right? Well maybe if you’re an older gentleman. My job was to attract a younger generation to the craft and convince them that it’s only for the most sophisticated of men.
Marie Strycharz
Marie Strycharz
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • pebble The world’s very first Smartwatch deserves to gloat a little.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
BBC AMERICA The task was to persuade news junkies that BBC America was the only unbiased, truthful news source. So we cut the bollocks and got right to the point. Co-creator: Kaitlyn Froboese
Marie Strycharz
Tidy Cats If your house smells like a litter box, expect your friends to stop showing up.
Marie Strycharz
Untidy houses stink. Your excuses shouldn’t. When your cat-owner friend doesn’t use Tidy Cats, their home might smell less than appealing. Tidy Excuses generates endless inarguable excuses so you can avoid going to their house forever.
I adopted a highway. We need time to bond. My keyboard needs rearranging. Building an ark. I’m working on some new raps. Dawg. g2g. Hunting and gathering. I have to verify the thread count in my sheets. ...116, 117, 118...
MARY KAY While many perceive the direct-selling model of Mary Kay to be outdated, we felt that its promise of personalization made it perfect for transitioning Millennial women. So we repositioned it into a new category of makeup: personal cosmetics. Because each customer has her own beauty consultant who tailors to her specific style needs, Mary Kay takes care of its customers in a way that drugstore brands cannot. That’s why Mary Kay is “Beauty To Believe In.”
Banner ads
FIRST LOOK We worked with National CineMedia’s First Look series to grab the target’s attention. Partnering with the movie Pitch Perfect 2, we would offer a character a personal beauty consultation, which would run in cinemas prior to films. After, viewers would be invited to text a number to receive her own consultation. In select cinemas, makeup remover samples would be distributed so the viewers can try the product for themselves and refresh their perspective of the brand.
MOBILE MAKEUP BAG To modernize the beauty consultants, we created the Mobile Makeup Bag App. This allows customers to see when their makeup will run out after inputting which products they use and how often they use them. They can then place an order with their personal consultant through the app, making the repurchase process easier than ever. Consultants can also see the information and make recommendations to customers through the app. I see you’re almost out of blush. Should I place an order for you?” “ That sounds great! Thanks so much!” “
PALETTE When half a million Mary Kay ladies are creating homemade posters using their 1996 Word programs, it’s safe to say you have an image problem. Palette offers consultants quality promotional materials which they can customize with their own information and print. It offers posters, brochures, social media posts, a hashtag of the week, and more. They can also link their social media accounts to the Palette so the brand can monitor effectiveness and post on their behalf. With Palette, Mary Kay can make messaging consistent across all consultants, giving them one compelling voice, and consultants can better promote their businesses. Co-creators: Kelsey Miller, Kaitlyn Froboese, Darina Khafizova, Avi Steinbach, Kyle Kimball, Rachel Wallach, Meghan Patenaude, Kearney Erhard
mariestrycharz experience copywriter & presenter, aaf new york, ny • spring 2014 • Wrote the presentation that won 2nd place in the district at the NSAC creative & presenter, tnh advertising doha, qatar • fall 2013 • Vomited in the client’s car and still managed to win 1st place out of 33 teams in a competition hosted by the 2022 FIFA World Cup Supreme Committee in Qatar creative intern, merkley + partners new york, ny • summer 2013 • Wrote the 2013 Mercedes-Benz holiday card • Concepted and art directed All Free Clear’s fall 2013 Facebook campaign copywriting intern, crowley webb & associates buffalo, ny • winter 2013 • Shadowed a copywriter and ate a lot of Subway vice-president in charge of business, wjpz radio syracuse, ny • spring 2013–fall 2013 • Managed client relations and obtained sponsorships • Perfected the practice of making a forced smile look convincing promotion director, wjpz radio syracuse, ny • fall 2011–spring 2012 • Worked on the media side of advertising • Discovered that I never want to work on the media side of advertising education s.i. newhouse school of public communications syracuse university syracuse, ny • may 2014 • Bachelor of Science: Advertising with a Creative Emphasis • Minors: Psychology & English and Textual Studies • Studied Abroad in London in Fall 2012 expertise • Adobe InDesign, Illustrator, Photoshop • HTML4, CSS and basic jQuery • Final Cut Express and Final Cut Pro • MRI+ and Simmons One View • Bonus: can cook a mean frozen pierogi endowments • Top Ten Finalist in Excedrin’s “What’s Your Headache” video contest • Scholarship winner in Dr. Pepper’s “Million Dollar Tuition Giveaway” (disclaimer: they wouldn’t give me a million) • Spoke about Empowering Women at Ideagen, a cross-sector summit, in front of members of the UN, among others et cetera • I once wrote a rap about pizza for a job—I like to think of it as my first jingle • I do a great impression of Marissa Tomei from My Cousin Vinny • I didn’t get a job at Friday’s because I failed their personality test, but please feel free to judge for yourself 716.566.8336 mariestrycharz@gmail.com mariestrycharz.com

More Related Content

Marie Strycharz

  • 1. mariestrycharz copywriter. idea person. cat lover.
  • 3. twinings tea T ea that loves you back.
  • 6. tea for two? or maybe just one. These ads bring the spirit of the campaign to the social sphere by targeting Facebook users based on their relationship status.
  • 7. NEW ZEALAND With open landscapes and plenty of water, New Zealand has the best hiking, kayaking, rafting, skydiving and rock climbing in the world. But only the bravest of vacationers can handle it. Co-creator: Zoe Neckar
  • 10. SHEEP TWEETS In New Zealand, there are 9 sheep for every 1 person, which makes it the perfect mascot! The sheep witness everything on these islands and know better than anyone else what an adventure it can be. This Twitter campaign congratulates people for doing adventurous activities. We search for hashtags relevant to adventure and extreme sports and respond to the tweets. The reply tweets will contain a video of Sheeptweets, a man dressed as a sheep, congratulating them. The short videos will contain funny sheep puns/jokes, New Zealand lingo, and will encourage the person to come to New Zealand for a real adventure. Co-creator: Zoe Neckar
  • 11. ADVENTURE SIMULATOR It wasn’t enough to simply tell people about the adventures to be had in New Zealand, we wanted them to experience them too. That’s why we created the New Zealand Adventure Simulator. A large screen will be placed in the international terminals of different airports. The screen will display an augmented reality game using motion sense technology, where participants use their bodies to play. These short games will simulate extreme sports one can play in New Zealand. It’s a fun activity to do while waiting for a flight. Branded messages on chairs in the gate waiting areas will encourage people to get out of their seats and go do something... play! Co-creator: Zoe Neckar
  • 12. hoover You won’t believe how great these vacuums are.
  • 15. classic shaving Classic Shaving is an online shop that specializes in straight-razor shaving supplies. Sounds awesome right? Well maybe if you’re an older gentleman. My job was to attract a younger generation to the craft and convince them that it’s only for the most sophisticated of men.
  • 18. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • pebble The world’s very first Smartwatch deserves to gloat a little.
  • 19. • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
  • 20. BBC AMERICA The task was to persuade news junkies that BBC America was the only unbiased, truthful news source. So we cut the bollocks and got right to the point. Co-creator: Kaitlyn Froboese
  • 22. Tidy Cats If your house smells like a litter box, expect your friends to stop showing up.
  • 24. Untidy houses stink. Your excuses shouldn’t. When your cat-owner friend doesn’t use Tidy Cats, their home might smell less than appealing. Tidy Excuses generates endless inarguable excuses so you can avoid going to their house forever.
  • 25. I adopted a highway. We need time to bond. My keyboard needs rearranging. Building an ark. I’m working on some new raps. Dawg. g2g. Hunting and gathering. I have to verify the thread count in my sheets. ...116, 117, 118...
  • 26. MARY KAY While many perceive the direct-selling model of Mary Kay to be outdated, we felt that its promise of personalization made it perfect for transitioning Millennial women. So we repositioned it into a new category of makeup: personal cosmetics. Because each customer has her own beauty consultant who tailors to her specific style needs, Mary Kay takes care of its customers in a way that drugstore brands cannot. That’s why Mary Kay is “Beauty To Believe In.”
  • 28. FIRST LOOK We worked with National CineMedia’s First Look series to grab the target’s attention. Partnering with the movie Pitch Perfect 2, we would offer a character a personal beauty consultation, which would run in cinemas prior to films. After, viewers would be invited to text a number to receive her own consultation. In select cinemas, makeup remover samples would be distributed so the viewers can try the product for themselves and refresh their perspective of the brand.
  • 29. MOBILE MAKEUP BAG To modernize the beauty consultants, we created the Mobile Makeup Bag App. This allows customers to see when their makeup will run out after inputting which products they use and how often they use them. They can then place an order with their personal consultant through the app, making the repurchase process easier than ever. Consultants can also see the information and make recommendations to customers through the app. I see you’re almost out of blush. Should I place an order for you?” “ That sounds great! Thanks so much!” “
  • 30. PALETTE When half a million Mary Kay ladies are creating homemade posters using their 1996 Word programs, it’s safe to say you have an image problem. Palette offers consultants quality promotional materials which they can customize with their own information and print. It offers posters, brochures, social media posts, a hashtag of the week, and more. They can also link their social media accounts to the Palette so the brand can monitor effectiveness and post on their behalf. With Palette, Mary Kay can make messaging consistent across all consultants, giving them one compelling voice, and consultants can better promote their businesses. Co-creators: Kelsey Miller, Kaitlyn Froboese, Darina Khafizova, Avi Steinbach, Kyle Kimball, Rachel Wallach, Meghan Patenaude, Kearney Erhard
  • 31. mariestrycharz experience copywriter & presenter, aaf new york, ny • spring 2014 • Wrote the presentation that won 2nd place in the district at the NSAC creative & presenter, tnh advertising doha, qatar • fall 2013 • Vomited in the client’s car and still managed to win 1st place out of 33 teams in a competition hosted by the 2022 FIFA World Cup Supreme Committee in Qatar creative intern, merkley + partners new york, ny • summer 2013 • Wrote the 2013 Mercedes-Benz holiday card • Concepted and art directed All Free Clear’s fall 2013 Facebook campaign copywriting intern, crowley webb & associates buffalo, ny • winter 2013 • Shadowed a copywriter and ate a lot of Subway vice-president in charge of business, wjpz radio syracuse, ny • spring 2013–fall 2013 • Managed client relations and obtained sponsorships • Perfected the practice of making a forced smile look convincing promotion director, wjpz radio syracuse, ny • fall 2011–spring 2012 • Worked on the media side of advertising • Discovered that I never want to work on the media side of advertising education s.i. newhouse school of public communications syracuse university syracuse, ny • may 2014 • Bachelor of Science: Advertising with a Creative Emphasis • Minors: Psychology & English and Textual Studies • Studied Abroad in London in Fall 2012 expertise • Adobe InDesign, Illustrator, Photoshop • HTML4, CSS and basic jQuery • Final Cut Express and Final Cut Pro • MRI+ and Simmons One View • Bonus: can cook a mean frozen pierogi endowments • Top Ten Finalist in Excedrin’s “What’s Your Headache” video contest • Scholarship winner in Dr. Pepper’s “Million Dollar Tuition Giveaway” (disclaimer: they wouldn’t give me a million) • Spoke about Empowering Women at Ideagen, a cross-sector summit, in front of members of the UN, among others et cetera • I once wrote a rap about pizza for a job—I like to think of it as my first jingle • I do a great impression of Marissa Tomei from My Cousin Vinny • I didn’t get a job at Friday’s because I failed their personality test, but please feel free to judge for yourself 716.566.8336 mariestrycharz@gmail.com mariestrycharz.com