Critical thinking
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The document discusses critical thinking techniques for making decisions faster. It suggests recognizing how influences like reciprocation, social proof and authority can affect decision making. It also recommends recognizing personal habits that influence decisions. The document then covers generating ideas through techniques like deferring judgment, piggybacking on others' ideas, and freewheeling. It discusses focusing ideas by using affirmative judgment, considering novelty, and staying on course. Brainstorming with Post-It notes and brainwriting are presented as idea generation techniques. The goal is to achieve "creative shortcuts" for every decision.
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Critical thinking
- 1. Critical Thinking for Creatives: How to Make Decisions Faster
- 3. Cute Kid 1 Cute Kid 2
- 4. Not so much
- 5. Micro Decision Large Life Decision
- 6. 17% 42% 42% Daily Micro Decisions Large Life Decisions Actual Work
- 7. Goal: to train our minds how to control our micro-decision-making process in order to solve more problems, faster.
- 8. 10% 25% 66% Daily Micro Decisions Large Life Decisions Actual Work
- 9. Why do we take so long to make decisions?
- 10. We Stereotype • Automatic, stereotyped behavior • Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
- 11. We Stereotype • Automatic, stereotyped behavior • Stereotyping is a type of shortcut • good: Patterns = shortcuts • bad: Desktop patterns vs. Mobile patterns
- 12. Problems arise when good and bad stereotypes/shortcuts conflict with each other.
- 13. We want to achieve the ‘good’ shortcuts
- 14. “ …We need shortcuts. We can't be expected to analyze all the aspects in each person, event, and situation we encounter in even one day. ...Without them we would stand frozen– cataloging, appraising, and calibrating–as the time for action sped by and away. As the stimuli saturating our lives continue to ” grow more intricate and variable, we will -Robert Cialdini PH.D.
- 15. How to recognize the things that cause us to
- 16. r #1: Recognizing How We Are Influenced:
- 17. r #1: Recognizing How We Are Influenced:
- 18. r #1: Recognizing How We Are Influenced: • Reciprocation
- 19. r #1: Recognizing How We Are Influenced: • Reciprocation • Commitment and Consistency
- 20. r #1: Recognizing How We Are Influenced: • Reciprocation • Commitment and Consistency • Social Proof
- 21. r #1: Recognizing How We Are Influenced: • Reciprocation • Commitment and Consistency • Social Proof • Liking
- 22. r #1: Recognizing How We Are Influenced: • Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority
- 23. r #1: Recognizing How We Are Influenced: • Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority • Scarcity
- 26. #2: Recognizing Our Habits: • Daily routine
- 27. #2: Recognizing Our Habits: • Daily routine • Scheduling: Family and friends
- 28. #2: Recognizing Our Habits: • Daily routine • Scheduling: Family and friends • Heritage: Family and friends
- 29. Convergent and Divergent Thinking
- 30. Create Informati Reduce Informati
- 31. • Generate new ideas Create Informati Reduce Informati
- 32. • Generate new ideas Create Informati • Probe problems Reduce Informati
- 33. • Generate new ideas Create Informati • Probe problems • Explore attributes Reduce Informati
- 34. • Generate new ideas Create Informati • Probe problems • Explore attributes • Identify patterns Reduce Informati
- 35. • Generate new ideas Create Informati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati
- 36. • Generate new ideas Create Informati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions
- 37. • Generate new ideas Create Informati • Probe problems • Explore attributes • Identify patterns Reduce • Prioritize Informati • Make decisions •Create plans
- 38. yes please! Let’s get Pragmatic!
- 39. 1g What to do with a lot of options?
- 40. 1g What to do with a lot of options? • Isolate the options
- 41. 1g What to do with a lot of options? • Isolate the options • Categorize the options
- 42. 1g What to do with a lot of options? • Isolate the options • Categorize the options • Time Task
- 43. }B Identifying a problem, error or opportunity
- 44. }B Identifying a problem, error or opportunity • Is it Functional?
- 45. }B Identifying a problem, error or opportunity • Is it Functional? • Is it Contextual (having/needing context)?
- 46. }B Identifying a problem, error or opportunity • Is it Functional? • Is it Contextual (having/needing context)? • Is it Presentational?
- 47. e Generating Ideas When you generate ideas,
- 48. e Generating Ideas When you generate ideas, • Strive for Quantity
- 49. e Generating Ideas When you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative)
- 50. e Generating Ideas When you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback
- 51. e Generating Ideas When you generate ideas, • Strive for Quantity • Defer judgment (both positive and negative) • Piggyback • Freewheel
- 52. v Focusing on Ideas When you focus ideas, you
- 53. v Focusing on Ideas When you focus ideas, you • Use affirmative judgment
- 54. v Focusing on Ideas When you focus ideas, you • Use affirmative judgment • Consider novelty
- 55. v Focusing on Ideas When you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course
- 56. v Focusing on Ideas When you focus ideas, you • Use affirmative judgment • Consider novelty • Stay on Course • Be deliberate
- 57. Brainstorming with Post-It Notes
- 58. Brainwriting for Rapid Business Requirments
- 59. Let’s Write!
- 60. How do we get to creative shortcuts for every decision?
- 61. Socratic Method Technique which induces the learner to examine his/her internal and external perceptions and to describe in detail what s/he discovers there:
- 62. Socratic Method Technique which induces the learner to examine his/her internal and external perceptions and to describe in detail what s/he discovers there:
- 63. blade of grass
- 64. Walt Whitman's dictum: If you observe closely enough even an ordinary blade of grass, you will discover the universe.
- 66. Time to Play $20,000 Pyramid! Please form teams of 3 people
- 67. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 68. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 69. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 70. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 71. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 72. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 73. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 74. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 75. Things that appear in a mobile app Things that Types of are project color roadblocks systems Things you Ways to Ways to find in a collect style a font persona requirements
- 76. epilogue
- 77. A Practical Application of Critical Thinking For Creatives
- 78. Using critical thinking to examine how the characteristics of the Menu and Widget areas of the Wordpess CMS effect decision making
- 79. Why Wordpress? It’s very popular, yet very complex.
- 80. Step 1: Listing Characteristics
- 81. Step 2: Categorizing Characteristics
- 82. Step 3: The Question “What characteristics could have a negative affect on decision making?”
- 83. Step 4: Testing Our Findings Using Heatmap Tests and Five Second Tests
- 84. We also surveyed our testers to find out their level of Wordpress experience
- 87. Five Second Test Question: What stood out on this page?
- 88. Five Second Test Results
- 89. Step 5: Using these results to make re-design suggestions
- 90. Such as higher contrast, for better visibility
- 91. A preview area, that highlights the area you are working on
- 92. The addition of the words ‘Add Menu’
- 93. think faster!
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