The document is a presentation by Mike Stewart on local search optimization. It discusses the evolving nature of local search and provides tips for businesses to claim listings, build citations and reviews, create keyword-rich content and websites, and leverage social media platforms to succeed with local search engine optimization. The presentation emphasizes that local SEO requires an ongoing effort and recommends finding expert guidance to learn more about best practices.
39. Ithelps tobecolorful…The odd duck is the real leader. Most of your competitors are doing it all wrong. Most of them have the same links from the same online directories and internet yellow pages sites that you do.
40. The SEO industry is growing rapidly. Your niche is probably still open for the taking!
41. If you write great authoritative content you will get better links.
42. Local SEO + Local PPC + Web Conversion = $$$$!