Citigate Dewe Rogerson is a top global financial communications firm with expertise in cleantech. They have experience advising cleantech companies on IPOs, M&A, fundraising and investor relations. They helped Ecotricity raise up to £10 million through a bond offering and helped EDP Renovaveis complete a £1.8 billion IPO, the second largest in Europe that year.
2. Citigate Dewe Rogerson (CDR) overview Consistently ranked in the top three financial communications firms globally Top 2 European IR consultancy, ranked best IR amongst PR firms No. 1 Global PR adviser in private equity transactions Top 3 financial PR advisers in UK, US and Europe Advisor to AIM listed May Gurney: Winner ‘Best Communications’ at AIM awards 2008 and 2009 London headquarters, offices in major financial centres throughout Europe, US and Australasia Specialists in financial and corporate communications consultancy including: IPOs and all other capital market activities - cross-border and domestic M&A, demergers, restructurings Investor relations – equity and debt Crisis and issues management, not just locally but globally Corporate reputation and positioning Litigation support Recognised global leader in international share offer marketing and communications over 230 share offers across 40 countries US$ 500 billion in proceeds since 1987 longstanding working relationships with international banks and advisers in local markets unmatched deal experience - we know the offer environment and how to deliver success Part of the Huntsworth Group listed on the London Stock Exchange
3. CORPORATE & BRAND COMMUNICATIONS FINANCIAL COMMUNICATIONS & INVESTOR RELATIONS REPUTATION & ISSUES MANAGEMENT PUBLIC AFFAIRS CDR - full range of services Shareholder activism communications Capital market intelligence Media/presentation training Equity story development Debt market communications Financial calendar and regulatory disclosure support Strategic communications consultancy Investor relations Financial and business media relations M&A transactions – domestic and cross border Bid defence Corporate restructuring & recovery Qualitative and quantitative research Corporate identity and design Corporate governance and corporate social responsibility (CSR) advice Consumer communications B2B consultancy Corporate media relations Strategic marketing advice Brand consultancy Thought leadership programmes Proactive, opinion forming campaigns Identification of public sector and governmental business opportunities and bid process support Regulatory and M&A advice Political contact building Legislative advice Political risk analysis and mediation Political monitoring and intelligence gathering Event management Internal communications 24/7 crisis handing Reputation rebuilding Reputation management Crisis communications preparedness Crisis simulation exercises Litigation support
4. Strong Cleantech focus that draws on expertise in areas such as Technology, Energy, Biotech, Natural Resources, Manufacturing and Industrials A deep understanding of the issues surrounding climate change and the trend towards the sustainable use of natural resources A track record of success supporting Cleantech and related sector f und raisings, IPOs, M&A transactions and other corporate activity A leading advisor to private and AIM-listed companies Established links with the financial, business, trade and science media Citigate’s Cleantech focus
5. Cleantech focus with deep experience in related verticals Energy Biotech Technology Natural Resources Energy Biotech Technology Natural Resources Energy Biotech Technology Natural Resources Energy Technology Natural Resources Accsys Technologies Rockwool Applied Materials Deepstream Technologies Symphony Environmental GT Solar The Carbon Trust QinetiQ Metabolic Explorer Algeta arGEN-X Bioventix Creablis immatics Lonza Oxford Biotherapeutics Cleantech Cleantech Cleantech Cleantech Ecotricity edp Renovaveis EDF Airtricity Iberdrola Enel Dong Energy Mainstream Power Maple Energy Tullow Oil New World Resources British Gas Enagas KazakhGold Statoil Danagas Biotech Citigate’s Cleantech focus Technology Energy Biotechnology Natural Resources
6. A track record of success in Cleantech € 60 million IPO (Euronext Paris - 2007) £8.1million Series B (2006) Corporate communications programme (2008 - ongoing) Advised during its acquisition by J.P.Morgan (2009) Supported its launch and provided ongoing PR advice (2005) £44 million IPO and financial communications (2006 – ongoing) Campaign to secure planning permission for wind farms (2007/08) Financial communications (2007 – ongoing) Eur1.8 billion IPO (2008) Public policy communications programme (2008) Financial communications (2008) Financial & corporate communications (2008) Financial & corporate communications (2008) Financial communications (2008) Financial & corporate communications (2008) Acquisition by Mid Europa Partners (2010) Acquisition of majority stake by IK Investment Partners (2008) £11.6 billion acquisition of Scottish Power (2007) Financial communications (2010 – on going) £10 million retail bond offer (2010 – on going)
7. Selected AIM experience Vigilant Technology Lorien Wichford Property Maple Energy Pinnacle Staffing Group The Character Group Orchid Developments Autoclenz Holdings Torex Retail James Cropper Medgenics ACP Capital Meridian Petroleum All Leisure Nikanor Ashley House Sun 3C Media The Hotel Corporation Prosperity Minerals Centurion Energy XXI Century May Gurney VASTox Leeds Group Sterling Energy Gulf Keystone Petroleum Neovia ArmorGroup PetroNeft Resources BETonSports Phorm UK BioFusion Pixology Chi-Med Public Recruitment Group Circle Oil Regal Petroleum EcoSecurities RGI International Engel East Europe Shore Capital Europa Oil and Gas Spectrum Interactive Great Eastern Energy Titan Europe IBS (Public Systems)
8. Strong combination of financial communications and IR expertise including over 250 IPOs and secondary offerings worth well over US$ 500 billion in proceeds Dedicated Cleantech expertise coupled with proven City credentials Proven understanding of pan-European and international PR Intelligence, creativity and ideas that contribute to a client’s success Excellent relationships with key journalists and analysts in the sector in key markets High quality of communications advice and execution of strategy Commitment to building long-term relationships Citigate adds value
10. Ecotricity – launch of EcoBonds Citigate won the brief to provide communications support to Ecotricity as it seeks to raise up to £10 million through the issue of fixed rate EcoBonds which commenced on 18th October 2010 . Communications Brief Promote awareness and understanding of EcoBonds amongst customers and the wider public through the media. EcoBonds offer an attractive rate of return Proceeds used to build new green energy generation capacity in the UK Build Ecotricity’s reputation as an established and growing company with a track record of profitability. Strategic financial PR Drafting of EcoBonds invitation document and website Preparation of launch/closing press release and media Q&A Media training Generate coverage outside of press releases Reinforce direct communication with customers Results An exclusive article in the Sunday Times business section the day before the launch of the EcoBonds highlighting its attractive rate of return and use of proceeds. Extensive coverage of the EcoBonds launch in the business and Cleantech trade media. Follow-up articles covering the EcoBonds by personal finance journalists e.g. Guardian Money and IFA publications e.g. FT Advisor.
11. Money Observer The Sunday Times Utility Week The Guardian Ecotricity – EcoBonds coverage
12. Background EDP Renováveis was 100% owned by EDP Group. In Q1 2008, EDP indicated that it was considering the possibility of an IPO by way of a capital increase that would result in a free float of 20% - 25% of EDP Renováveis’s share capital. Objectives and key messages Position EDPR as a high quality business with low risk exposure to global renewable energy growth and a resilient long-term outlook: EDPR is the only major pure renewables player vs. its peers IBER, FPL, Acciona etc Proven capability to execute projects and deliver targets Diversified operations with stable revenue base Powerful growth platform - strong exposure to US industry growth story Profitable Increasing momentum in growth and profitability into 2008 Synergetic relationship with EDP reinforces efficiency, underpins strategy and ensures majority and minority interests fully aligned Approach Communications focused on the unique strength of EDPR’s growth story and its differentiation from peers (Iberdrola, EDF green units etc) as a basis for securing endorsement of the valuation story by key commentators Lex and breakingviews. Outcome EDP Renováveis successfully started trading on Eurolist by Euronext Lisbon on Wednesday 4 June 2008, at an offer price of €8 per share, with an offer value of €1.8 billion including the Over-Allotment Option. The institutional offer was 6.1 times subscribed and the Portuguese retail offer nearly 90 times subscribed. The second largest EMEA IPO in 2008 (after NWR) and the biggest ever debut by a company listing in Lisbon. A major achievement against prevailing volatile market conditions. EDP Renovaveis IPO, June 2008 – case study
14. Background May Gurney is a UK infrastructure support services company that works to maintain the r oad, utility, rail and waterways networks as well as public buildings. The company also provides waste collection, management and recycling services for 20 UK local authorities. Objectives May Gurney sought a listing to help raise the profile of their business in light of: the longer term contracts on offer from their clients clients looking for long term financial stability from their chosen service provider Issues May Gurney until recently had been a small provincial construction firm but was now looking for national scale and to change into a serious investment proposition by expanding into site maintenance and waste management Recommendations Citigate implemented a campaign to raise media profile and attract sell-side analyst interest. Communications emphasized the quality and 80 year history of the business as well as the experience of the management Outcome May Gurney successfully raised £44.1 million at a price of 186p per share in June 2006, giving the Company a market capitalisation of £130.6 million on Admission May Gurney – case study
16. Contact details Citigate Dewe Rogerson 3 London Wall Buildings London Wall London EC2M 5SY UK +44 (0)20 7638 9571 (switchboard) www.citigatedewerogerson.co.uk Malcolm Robertson PhD +44 (0)20 7282 2867 [email_address] Citigate companies based in: Amsterdam, Beijing, Belfast, Berlin, Brussels, Budapest, Chicago, Dubai, Dublin, D ü sseldorf, Edinburgh, Frankfurt, Geneva, Hong Kong, Johannesburg, Lisbon, London, Madrid, Milan, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Warsaw. Copyright: This document and the material contained in it is the property of Citigate Dewe Rogerson and is given to you on the understanding that such material and the ideas, concepts and proposals expressed in it are the intellectual property of Citigate Dewe Rogerson and protected by copyright. It is understood that you may not use this material or any part of it for any reason other than the evaluation of the document unless we have entered into a further agreement for its use. The document is provided to you in confidence and on the understanding it is not disclosed to anyone other than those of your employees who need to evaluate it. Citigate Dewe Rogerson, 2010.