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Understanding Social Media in a Residential Education and Housing Services Context

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Manaf Mansure
Manaf Mansure

The document discusses how residential life and housing services can use social media platforms to engage students by understanding different social media tools, how to manage platforms to increase engagement, and examples of how various platforms can be used in this context. It also provides guidance on developing a social media strategy, choosing appropriate platforms, interacting on platforms, and connecting social media to other online presences.

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Understanding Social Media in a Residential Education and Housing Services Context Tuesday, February 28, 2012 PAC-12 Housing Directors Conference Presented by Manaf Mansure, UCLA mmansure@orl.ucla.edu
• Develop an understanding of social media platforms and new media communications • Understanding how social media platforms and application management can increase engagement. • Understanding uses of various platforms in a residential life and housing context. • Present guiding principles and suggestions about the operation of social media.
Social Media: platforms for social interaction, using highly accessible and scalable publishing techniques using web-based technologies to transform and broadcast dialogues for interaction and the production of original content. New Media Marketing: integrated and strategic dialogue among individuals or groups by way of technology- facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); online games; mobile devices; photo-, audio- and video-sharing sites (e.g., Flickr, iTunes, YouTube); message boards; websites and email. Source: Eloqua and Beech Marketing, 2011
Facebook: • 2nd most popular site • Search engines refer 5% of visits • 25 minutes in a typical visit • 51 seconds per pageview • 6.7% of open-domain links • 18-44 audience demographic • Education Level Twitter WordPress YouTube
TRADITIONAL MARKETING & SOCIAL MEDIA COMMUNICATIONS COMMUNICATIONS Brand in control Audience in control One-way /delivering a message Two-way / part of conversation Repeating the message Adapting the message Focused on the brand Focused on the audience / specialized value Educating Involving/Influencing Organization creates content User-created or co-created content Get info from us Get info and more from our friends
Administrative Business Development Model Community Development and Experiential Learning Model
Social Community Development Platform Information Exchange and Social Blogging Interactive Moving Image Management Interactive Dynamic Image Display Management Online Zine/Journal and Information Exchange
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Profile vs. Page vs. Application Blog vs. Announcements Creation, Management, and Regulations Text Media Live Chats (Go-To-Meeting, SpreeChat) New Media Databases and Mainframes
Understanding Social Media in a Residential Education and Housing Services Context
Students • Career Services tool for Professional Development Department Staff • Employees Profiles • Professional Development Workshop Alumni • Program/Department Alumni Groups
Visualize Your Total Social Media Strategy Understand the Function of Each Platform Interact Between Platforms Connect Back to Your Static Applications (Web Platform)
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
• Google: Analytics & AdSense • Chrome Social Tracking Plug-In • HootSuite • TweetDeck • URL Shortner: Bit.ly and Tiny.ly
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
Understanding Social Media in a Residential Education and Housing Services Context
• Time • Care and Conscientious Attention • Detail • Personality • Transparency • Cross-Campus Linkages and Partnerships If you're not going to update and interact, don't do it!!
• When do we listen and when do we interact? • Is it always best to have a presence on social media? • How does your new media communication plan weave into your overall operation? • When is it appropriate to use these tools to gather secure information (contracts for living, roommate matches, etc.)? • How will you organize staffing and oversight for your social media campaign? • How will your strategy plan target specific populations? • When do we act on questionable or declarative comments observed on social media platforms? • What institutional social media guidelines are you following?
Understanding Social Media in a Residential Education and Housing Services Context

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Understanding Social Media in a Residential Education and Housing Services Context

  • 1. Understanding Social Media in a Residential Education and Housing Services Context Tuesday, February 28, 2012 PAC-12 Housing Directors Conference Presented by Manaf Mansure, UCLA mmansure@orl.ucla.edu
  • 2. • Develop an understanding of social media platforms and new media communications • Understanding how social media platforms and application management can increase engagement. • Understanding uses of various platforms in a residential life and housing context. • Present guiding principles and suggestions about the operation of social media.
  • 3. Social Media: platforms for social interaction, using highly accessible and scalable publishing techniques using web-based technologies to transform and broadcast dialogues for interaction and the production of original content. New Media Marketing: integrated and strategic dialogue among individuals or groups by way of technology- facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); online games; mobile devices; photo-, audio- and video-sharing sites (e.g., Flickr, iTunes, YouTube); message boards; websites and email. Source: Eloqua and Beech Marketing, 2011
  • 4. Facebook: • 2nd most popular site • Search engines refer 5% of visits • 25 minutes in a typical visit • 51 seconds per pageview • 6.7% of open-domain links • 18-44 audience demographic • Education Level Twitter WordPress YouTube
  • 5. TRADITIONAL MARKETING & SOCIAL MEDIA COMMUNICATIONS COMMUNICATIONS Brand in control Audience in control One-way /delivering a message Two-way / part of conversation Repeating the message Adapting the message Focused on the brand Focused on the audience / specialized value Educating Involving/Influencing Organization creates content User-created or co-created content Get info from us Get info and more from our friends
  • 6. Administrative Business Development Model Community Development and Experiential Learning Model
  • 7. Social Community Development Platform Information Exchange and Social Blogging Interactive Moving Image Management Interactive Dynamic Image Display Management Online Zine/Journal and Information Exchange
  • 13. Profile vs. Page vs. Application Blog vs. Announcements Creation, Management, and Regulations Text Media Live Chats (Go-To-Meeting, SpreeChat) New Media Databases and Mainframes
  • 15. Students • Career Services tool for Professional Development Department Staff • Employees Profiles • Professional Development Workshop Alumni • Program/Department Alumni Groups
  • 16. Visualize Your Total Social Media Strategy Understand the Function of Each Platform Interact Between Platforms Connect Back to Your Static Applications (Web Platform)
  • 23. • Google: Analytics & AdSense • Chrome Social Tracking Plug-In • HootSuite • TweetDeck • URL Shortner: Bit.ly and Tiny.ly
  • 29. • Time • Care and Conscientious Attention • Detail • Personality • Transparency • Cross-Campus Linkages and Partnerships If you're not going to update and interact, don't do it!!
  • 30. • When do we listen and when do we interact? • Is it always best to have a presence on social media? • How does your new media communication plan weave into your overall operation? • When is it appropriate to use these tools to gather secure information (contracts for living, roommate matches, etc.)? • How will you organize staffing and oversight for your social media campaign? • How will your strategy plan target specific populations? • When do we act on questionable or declarative comments observed on social media platforms? • What institutional social media guidelines are you following?