Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Founder, Market Directions, Crucial Market Research, Dare to Explore and Discover
Industry
Advertising / Marketing / PR
About
Market Research results are actually fascinating--- they’re a source of power within marketing – but somehow areas outside of marketing have been conditioned to ignore market research and operate on gut instinct, to which I respond: Are you willing to bet your business, your livelihood and the livelihood of your employees on instinct?
Credibility of Market Direction’s data is paramount and our clients have used our reports in congressional testimony and our data was presented at the conference of Allied Academies, Inc. We’ve worked hard to earn a stellar reputation in the market research space. Our clients all have one thing in common; they know they must understand their customers, m...
