Avoid A Design Recession
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The document discusses how schools can do more with less by investing in their websites and using free online tools. It recommends using tools like Vuvox and Issuu for online video, publishing, and design. Schools should integrate social media like Twitter and Facebook to engage audiences more cost-effectively than print. Free applications allow schools to create dynamic websites for fundraising, annual reports, and directories without large budgets.
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Avoid A Design Recession
- 1. National Coalition of Girls Schools Avoid a Design Recession: How to do More with Less Marisa Peacock, Web & Multimedia Manager , The Madeira School Angelo Otterbein, President , Silverpoint, Inc.
- 2. Invest in Your Website A school’s website is: The primary resource for prospective students A place for alumni to re-connect An interactive experience A communications tool All of the above
- 3. Invest in Your Website Your school’s budget for supporting your website: Was reduced by 100% from last year Never existed Was used to purchase a new furnace for the theater All of the above
- 4. Print is Dead. Your Website is Alive. Free third-party web applications: Evolve your website to be more engaging, dynamic and interactive Free online design tools: Apply the same enhancements as CS4 without the cost Free social networking Integrate live feeds and widgets to promote information and presence. Free tips, tricks, and tools Learn tricks of the trade by following design blogs and experts
- 5. Third Party Web Applications Video and Slideshows Online Publishing Online Polling Stock Photography All are free*, user-intuitive, and web-based *most tools have upgrade “options” for greater functionality
- 6. Online Video: Vuvox.com Create online collages to create dynamic interactive panoramas with hot-spots. Upload photos, audio, videos and text Import from flickr, Picasa, SmugMug Publish, embed, and syndicate into any website, blog or social networking site
- 8. Online Publishing: Issuu.com Upload documents (PDF, DOC, PPT, ODT, WPD, RTF) Post/embed your publications anywhere online (Facebook, MySpace, Blogger, etc.) Get a high rank on Google and receive detailed statistics about your readers. Create custom viewer designs and integrate your publications on your website.
- 10. Online Design Tools Adobe Creative Suite 4 Design Premium (Education Discount) $599 per license Aviary.com Suite of Web-Based Creative Applications Free
- 11. Online Design Tools Aviary Phoenix: Upload/import photos directly from Flickr, Picasa and Facebook Export into .png, .gif, .jpg, .tiff Collaborate with others
- 12. Social Networking Tools Strategize About what, for whom? Experiment Link back to your site, use TinyUrls Learn from others Follow other schools, people Promote Incorporate Twitter Feeds, Facebook links
- 13. Tips, Tricks and Tools Smashing Magazine (smashingmagazine.com) Design tutorials, freebies, inspiration A List Apart (alistapart.com) Best practices for design, development, and meaning of web content Wired Culture (wired.com/culture) Digital tools for art, lifestyle and education
- 14. Tips, Tricks and Tools How to follow it all? News aggregators!
- 15. Social Media Twitter, Facebook, LinkedIn Free social networking tools provide quick access to your user base and an ear to the ground Simple means to embed these feeds into your site and connect external sites and your website
- 20. Fundraising Enable your class agents/volunteers
- 21. Annual Reports Provide more than a PDF Searchable Password Protected Interactive Less expensive than print
- 22. Annual Reports Enable your class agents/volunteers
- 23. Student/Parent Directories Enable on a mobile device Provide it online to be searchable and dynamic