The document discusses how Michael Porter predicted in 2000 that while the internet provides benefits, it can also erode company profits and shift power to customers. It notes that only by integrating the internet into an overall business strategy can it provide competitive advantage. It then poses questions about how partners, customers and other stakeholders are involved and engaged with the company and what intangible assets should be considered part of the company. Finally, it discusses using the right online tools and implementation to build a community within a company's ecosystem.
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Strategyandtheinternet
1. “Strategy and the Internet” revisited
Beyond the Web2.0 hype - From Immaterial to Rematerial
● We are back to 2000, and Michael Porter (Bishop
William Lawrence University Professor, based at
Harvard Business School) said it all:
– The benefits of the Internet make it hard for companies to capture
these benefits as profits
– New Internet technologies will continue to erode profitability by
shifting power to customers
– As all companies come to embrace Internet technology, moreover,
the Internet itself will be neutralized as a source of advantage
– only by integrating the Internet into overall strategy will this
powerful new technology become an equally powerful force
for competitive advantage
2. The Internet in your Strategy
Open your business - Drive Crowds
3. The Tough Questions
Beyond business as usual
● How are partners and customers involved in the
process?
● How deep are they engaged in this process?
● Who else has a stake in the company?
● Who else has an impact on the company?
● Which intangible assets should be considered
as part of the company?
● How can I make sense out of all this?
4. The Secret Sauce
Reaching Hyperproductivity
● The Right Toolbox:
– Web, Wikis, Blogs, Profiles, IM/VoIP, Online
Infrastructure, APIs, Mashups, Synchronization
● The Right Implementation:
– User Interaction: how the tools are implemented and
communicated will define the community within your
ecosystem – one size does not fit all