#GiftARecharge campaign by Viralcurry
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The document summarizes a Twitter marketing campaign by FreeCharge called #GiftARecharge for the festival of Diwali. The campaign aimed to engage audiences on FreeCharge's Twitter handle and ran a contest over 3 hours that trended for 5 hours, gaining over 150 new followers. The hashtag trended nationally in India's top cities and received over 2,800 tweets, gaining over 5 million total impressions for FreeCharge's Twitter handle and campaign hashtag.
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#GiftARecharge campaign by Viralcurry
- 2. Aim To engage audience on the twitter handle of FreeCharge.com on the occasion of Diwali #GiftARecharge
- 3. Execution • #GiftARecharge contest was live for 3 hours with 4 winners and trended for 5 hours.
- 4. Impact • #GiftARecharge trended in India for 5 hours. • Followers increased – 150+ • Creative and massive engagement through tweets related to Gifting, Mobile Recharge and festival fever.
- 5. Became Top Trend in India Delhi Mumbai India Bangalore
- 6. Tweet Count • Overall tweet count including freecharge’s hashtag & @freecharge – 2,812 • Tweet count with freecharge’s hashtag - 2,785 • Overall Activity- 5,597
- 7. FreeCharge’s Exposure • Overall Exposure including @freecharge and Freecharge’s hashtag – 5,236,483 • Exposure with @freecharge – 2,540,874 • Exposure with Freecharge’s hashtag 2,695,609