Fazer is a family-owned international company established in 1891 that operates in food services and cafés. It aims to reduce food waste and increase the amount of vegetables served through various measures in its restaurants. These include optimizing portion sizes, avoiding waste in serving, using "ugly" raw materials from suppliers, measuring and setting waste reduction targets for each restaurant, and campaigns to encourage customers to minimize plate waste. Fazer's "Don't Feed the Garbage Goblin" campaign has successfully reduced food waste by up to 75% in some restaurants.
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