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Mary Donato is President of Applied Principles, a consulting firm focused on improving marketing and sales effectiveness.  Ms. Donato has led major sales channels over the past 30 years at FranklinCovey, Dun & Bradstreet and Xerox Corporation with 1000+ sales associates reporting into her organization and $1.3B in revenue.   She has significant experience in diagnosing sales gaps and implementing programs to drive productivity improvements.  Ms. Donato led major sales force reorganizations and was responsible for Worldwide Marketing for the fastest growing division at Xerox.  As a senior leader at Xerox Business Services, she was actively involved in helping them win the prestigious Malc...