Today running a business can be daunting. Big Brands cope with wide-ranging regulations, Human Resources, Finances, Taxes, Sales, Marketing, etc in multiple departments with many employees or vendors
For many smaller businesses and organizations resources are limited and alot of managing responsibilities fall on a few and often one person.
Yes,
there was a time when the local newspapers were read by the majority of the community.
Growing up in NYC you had 6 broadcast channels and listened to FM radio.
A lot of people focused on limited media.
Todays customer relies on the internet and social media to make buying and lifestyle decisions.
The social media progression is unending and those wanting to succeed must keep on top of it.
Local businesses and organizations today can no longer rely on word of mouth and outdated networking to continually grow their business.
Their CUSTOMER changed.
Social media changed them.
Quick information on the internet and confirmation through social media propel those participating ( even crushing it ) in front of their target community.
Social Media is Media and Just like the Big Brands, Local Does Social.
2. What Social Media Strategies are the
Big Brands Using in 2018?
Storytelling
Embracing
Native
Channels
Using Striking
Visuals
Build organic
Peer to Peer
Communities
Forming
Partnerships
Stay Human
3. Brands are trying to make changes in the following areas:
Improving Moments
Utilizing Mobile, Chatbots-
AI, VR, AR
Experiential marketing what
is valuable to the customer?
Customer Experience- CX-
UX- Look at where people
are having great experiences
and integrate into your
business or organization.
4. Social Media Pitfalls and Traps
Start Social Media Profiles and do not use them.
Only use auto post tools and content aggregators to post on Social media.
Removing the human element.
Does not fully align brand.
Little Brand development--- Continuity, Style, Voice
Does not support or share-- SHARING IS CARING!!
5. TIPS
How Small Business Should
Leverage Social Media
Failure is
guaranteed
if you do
nothing…..
•
7. Start your
Community
Build a community
before you need it
Start building your
community once you
have determined your
mission and goal.
8. Build your Authority
One of the foundation concepts in social media has become that you
cannot completely control your message through social media but rather
you can simply begin to participate in the "conversation" expecting that
you can achieve a significant influence in that conversation
