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The UX Disciplines

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The document discusses the disciplines of user experience (UX). It defines user-centered design as a process that considers user needs from the beginning. User experience is described as how a person feels about using a system and should be useful, desirable, usable, valuable, accessible, findable, and credible. The six core disciplines of UX are identified as information architecture, content strategy, user research, interaction design, visual design, and usability evaluation.

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The User Experience Disciplines
OverviewUser-Centered Design (UCD)User Experience (UX)Disciplines of UXCore Tools & Skills
User-Centered Design
What is User-Centered Design? User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.Business Objectives – e.g. What can be financially viable?
Technical Requirements – e.g. What is technically and organizationally feasible?User NeedsTechnical RequirementsBusiness ObjectivesUser Needs – e.g. What do users need for a good experience?Adapted from “Human-Centered Design” by IDEO
User Experience
What is the User Experience?User Experience (UX) is about how a person feels about using a system or device.UsefulDesirableUsableIt is:Designed for
Subjective
Philosophical
DynamicIt is not:Designed
Objective
Procedural
StaticValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
What is the User Experience?Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
Disciplines
The Six Core Disciplines of User ExperienceIdentifying and organizing information within a product or system in a purposeful & meaningful way.Planning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.Information ArchitectureContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
Identifying and organizing information within a product or system in a purposeful & meaningful way.The Six Core Disciplines of User ExperiencePlanning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.SearchTaxonomyFindabilityInformation ArchitectureInformation ArchitectureContent StrategyUser ResearchInformation AnalysisLibrary ScienceInformation ArchitectureDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual DesignInformation DesignInformation StrategyWayfinding
The Six Core Disciplines of User ExperienceIdentifying and organizing information within a product or system in a purposeful & meaningful way.Planning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.Information ArchitectureContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
Identifying and organizing information within a product or system in a purposeful & meaningful way.Information ArchitectureThe Six Core Disciplines of User ExperiencePlanning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.UX DesignContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
Career ProgressionDirectorManagerLead IA / Team LeadInternInformation Architect(junior, mid-level, Senior)
Core tools & skills
Resume & references
Online presence & portfolio

More Related Content

The UX Disciplines

  • 1. The User Experience Disciplines
  • 2. OverviewUser-Centered Design (UCD)User Experience (UX)Disciplines of UXCore Tools & Skills
  • 4. What is User-Centered Design? User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.Business Objectives – e.g. What can be financially viable?
  • 5. Technical Requirements – e.g. What is technically and organizationally feasible?User NeedsTechnical RequirementsBusiness ObjectivesUser Needs – e.g. What do users need for a good experience?Adapted from “Human-Centered Design” by IDEO
  • 7. What is the User Experience?User Experience (UX) is about how a person feels about using a system or device.UsefulDesirableUsableIt is:Designed for
  • 14. What is the User Experience?Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 15. What is the User Experience?Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 16. What is the User Experience?Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 17. What is the User Experience?Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 18. What is the User Experience?Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 19. What is the User Experience?Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 20. What is the User Experience?Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”UsefulDesirableUsableValuableAccessibleFindableCredible”The User Experience Honeycomb" by Peter Morville
  • 22. The Six Core Disciplines of User ExperienceIdentifying and organizing information within a product or system in a purposeful & meaningful way.Planning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.Information ArchitectureContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
  • 23. Identifying and organizing information within a product or system in a purposeful & meaningful way.The Six Core Disciplines of User ExperiencePlanning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.SearchTaxonomyFindabilityInformation ArchitectureInformation ArchitectureContent StrategyUser ResearchInformation AnalysisLibrary ScienceInformation ArchitectureDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual DesignInformation DesignInformation StrategyWayfinding
  • 24. The Six Core Disciplines of User ExperienceIdentifying and organizing information within a product or system in a purposeful & meaningful way.Planning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.Information ArchitectureContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
  • 25. Identifying and organizing information within a product or system in a purposeful & meaningful way.Information ArchitectureThe Six Core Disciplines of User ExperiencePlanning for the creation, delivery, and governance of useful, usable content.Understanding the people who use a product or system through observations.UX DesignContent StrategyUser ResearchDesigning the interactive behaviors of a product or system with a specific focus on their use.Designing the visual qualities of a product or system in an aesthetically pleasing way.Measuring the quality of a user’s experience when interacting with a product or system.Interaction DesignUsability EvaluationVisual Design
  • 26. Career ProgressionDirectorManagerLead IA / Team LeadInternInformation Architect(junior, mid-level, Senior)
  • 27. Core tools & skills
  • 29. Online presence & portfolio
  • 32. Not everyone’s boss is Michael Scott
  • 33. …They are more like David Wallace.
  • 36. Follow-up questionsConsulting: BlinkInteractive.comPersonal: NickFinck.comEmail: nick@blinkinteractive.comTwitter: @nickf