Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Global AR, VR & Media Strategy Lead
Industry
Apparel / Fashion
About
Innovation, experience design, strategy and technology expert who worked for Google, Spotify, Yahoo!, Virgin Radio and Atari; Nicola is currently part of the Global Centre Of Competence in IBM where he is the AR, VR & Media Strategy Lead for the Automotive, Aerospace and Defence Industry.
A key part of his role is to use IBM Digital Reinvention™ and IBM Design Thinking™ frameworks to create innovative, transformational business solutions using Augmented Reality, Virtual Reality, Mobile, IoT, Blockchain, cognitive computing and machine learning.
With more than 15 years of experience delivering complex B2E, B2B and B2C digital solutions he has an extensive knowledge about mobile, imme...