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9 wietse hermanns

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The Vital Rural Area project aims to develop best practices for sustainable rural development. It involves 13 partner regions from 6 North Sea countries. The key element is the cooperative agreement approach, which involves stakeholders from different sectors developing agreements to work together towards shared goals. The project has 3 work packages focusing on empowering SMEs, branding regions, and improving services. The outcome will be an interactive Rural Power Pack tool containing case studies, methodology, and tools for tackling common rural problems. It will provide an integrated approach for application in other regions.

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Vital Rural Area: Best practices and tools in sustainable rural development Napoli, 11 July 2013 Summer School Sustainable Tourism Management Wietse W. Hermanns, project manager
Project characteristics Project organisation 13 partner regions from 6 North Sea countries (N, NL, B, DK, D, UK) Lead partner: Northeast Fryslan (NL) Scientific team and scientific group University of South Denmark (DK) Rijksuniversiteit Groningen (NL) University of East Anglia, Norwich (UK) Project management: Wietse Hermanns / Peter Laan
9 wietse hermanns
Key element : The co-operative agreement approach “As a common standard for public private partnership, Vital Rural Area develops, implements and tests the co-operative agreement approach CAA (involving all stakeholders, cross-sectoral, top-down and bottom-up) In this approach the stakeholders (e.g. municipalities, knowledge institutes and private companies) draw up agreements with targets/conditions how to work together to reach the joint formulated goals within an agreed-upon period of time, using the knowledge, experience and expertise of the inhabitants”
What functions may a CAA fulfill? a) To reach sustainable implementation. By involving all stakeholders and by a bottom-up way of developing and implementing project results, sustainability can be assured. b) Opening chances for new rural alliances. When cross-sectoral working is properly organized chances are created for an integrative approach and building new alliances
To find strategies to fortify rural areas by: 1) Enhancing the competitiveness of SMEs 2) Improving the overall perception of the region 3) Delivering more and better services Scope of the project and content basis
Made operational by the execution of pilot projects in one out of three Work Packages: 1) Empowerment of small and medium-sized enterprises towards new economical prospects and innovations 2) Branding of the region, towards a professional exposure of regions 3) Optimizing services, towards more and better accessible services and amenities Scope of the project and content basis
Outcome of the project The interactive Rural Power Pack - a general working method/standard for developing projects on sustainable regional development - based on “best practices” pilots/project results and scientific knowledge - tested transnationally on its transferability to other regions - offering tools to be used in other regions
Rationale of a Rural Power Pack Case studies executed in one of the VRA regions (partners) + literature review of best practices (Scientific Team) A methodology for tackling rural problems based on one of three workpackage themes (Empowerment of SME’s, Branding or Services) Applying the methodology in other regions throughout Europe Experiences lead to an approved methodology to be used in different situations throughout the EU 27
RPP: Linking pilot projects to scientific modelling via key questions Project cases Key questions: Applicability,transferability, integration /synthesis Scientific modelling (3 corner approach -> tools derived) Literature review (best practices added) Policy frameworks General perspectives Basis format
Basis model Rural Power Pack
From abstract modelling to practical elaboration: questions 1) How to integrate project/pilot results from 3 different work packages ? 2) How to ensure the maximum outcome of project results for the region as a whole? 3) How to test the applicability of project results elsewhere? 4) How to reach a general method or standard to be used in other regions?
43 Project cases Themes 1) Innovative approaches to education 2) Broadband and digital services 3) SME empowerment and entrepreneurship 4) Good governance 5) Community building 6) Welfare and lifestyle 7) Profiling and branding 3 Work Packages
How to reach a general method or standard to be used in other regions? 1. By comparing and abstracting the project results, we found lots of common grounds 2. Work packages could be transformed into themes that may apply more specifically to problems 3. and offer more integral solutions for several problems encountered
How to reach a general method or standard to be used in other regions? 4 By deriving and describing tools from project results (“lessons learnt”, specific tools on the local level that are highly context-bound) 5 Combined with scientific input more general tools were developed on the theme-level
How to reach a general method or standard to be used in other regions? 6 By comparing project results with related projects from elsewhere and with scientific knowledge from literature 7 By adding key words to the projects, VRA- projects can be connected to other databases and networks
The Rural Power Pack: an integral approach to solve rural problems Problems and challenges Tools Proven solutions Barriers Lack of ambition Lack of power Innovative approaches to education Broadband and digital services SME empowerment and enterpreneurship Good governance Community building Welfare and lifestyle Profiling and branding Lack of young talent Lack of infrastructure Lack of education Lack of servicesLack of jobs Demography Politics Regulations History, culture and habits Time and timing OwnershipMoney Landscape Related Networks
Rural Power Pack overview Rural problems or challenges Local/regional approach Problem analysis Proposed solutions Execution of project Experiences / results Lessons learnt / experiences Applicability check (testing in other Vital areas) Sustainability check (Triple-P check) Extension of knowledge by exchange (key words, related projects) Methodology - Problem definition (7 lacks of ..) - Solution (7 themes) - Barriers (8 main fields described) - TOOLS (derived from projects or general) An integral and interactive set of best practice project cases, containing experiences and tools, to be applied for problems commonly encountered in contemporary rural areas Themes and contents Work packages 1 Empowerment of SMEs towards new economical prospects and innovations 2 Branding of the region, towards a professional exposure of regions 3 Optimizing services, towards more and better accessible services and amenities Themes 1 Innovative approaches to education 2 Broadband and digital services 3 SME empowerment 4 Good governance 5 Community building 6 Welfare and lifestyle 7 Profiling and branding Bestpracticecases 4-layerapproach 43 Project formats Presentation: webbased with uniform project formats and “story- telling” key projects 15 Key project formats Cooperative Agreement Approach
Translation of best practices to the RPP structure of Vital Rural Area Bundling power, resources and investments on the regional level Embedding working structure in a regional setting, i.e. connection to a regional knowledge institute plus to other, already existing structures (like LEADER) and new ones Spreading successes within the region and extending (new) local stakeholders and partnerships Building networks within and outside the country to enable best practices transfer on main topics
Next steps Vital Rural Area Finalising and testing Rural Power Pack (toolbox) among partners Cooperation with other projects (clusters NSR, Rural Alliances NWE, similar projects IVB, IVC elsewhere) Dissemination Rural Power Pack to other regions in NSR and EU27 Sustaining project results in observatories, EU and national policy documents, and follow-up projects (INTERREG, LEADER, other)
Further information www.vitalruralarea.eu Project management : Wietse Hermanns, project manager – hermanns@vitalruralarea.eu Peter Laan, coordinator Rural Power Pack – laan@vitalruralarea.eu

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9 wietse hermanns

  • 1. Vital Rural Area: Best practices and tools in sustainable rural development Napoli, 11 July 2013 Summer School Sustainable Tourism Management Wietse W. Hermanns, project manager
  • 2. Project characteristics Project organisation 13 partner regions from 6 North Sea countries (N, NL, B, DK, D, UK) Lead partner: Northeast Fryslan (NL) Scientific team and scientific group University of South Denmark (DK) Rijksuniversiteit Groningen (NL) University of East Anglia, Norwich (UK) Project management: Wietse Hermanns / Peter Laan
  • 4. Key element : The co-operative agreement approach “As a common standard for public private partnership, Vital Rural Area develops, implements and tests the co-operative agreement approach CAA (involving all stakeholders, cross-sectoral, top-down and bottom-up) In this approach the stakeholders (e.g. municipalities, knowledge institutes and private companies) draw up agreements with targets/conditions how to work together to reach the joint formulated goals within an agreed-upon period of time, using the knowledge, experience and expertise of the inhabitants”
  • 5. What functions may a CAA fulfill? a) To reach sustainable implementation. By involving all stakeholders and by a bottom-up way of developing and implementing project results, sustainability can be assured. b) Opening chances for new rural alliances. When cross-sectoral working is properly organized chances are created for an integrative approach and building new alliances
  • 6. To find strategies to fortify rural areas by: 1) Enhancing the competitiveness of SMEs 2) Improving the overall perception of the region 3) Delivering more and better services Scope of the project and content basis
  • 7. Made operational by the execution of pilot projects in one out of three Work Packages: 1) Empowerment of small and medium-sized enterprises towards new economical prospects and innovations 2) Branding of the region, towards a professional exposure of regions 3) Optimizing services, towards more and better accessible services and amenities Scope of the project and content basis
  • 8. Outcome of the project The interactive Rural Power Pack - a general working method/standard for developing projects on sustainable regional development - based on “best practices” pilots/project results and scientific knowledge - tested transnationally on its transferability to other regions - offering tools to be used in other regions
  • 9. Rationale of a Rural Power Pack Case studies executed in one of the VRA regions (partners) + literature review of best practices (Scientific Team) A methodology for tackling rural problems based on one of three workpackage themes (Empowerment of SME’s, Branding or Services) Applying the methodology in other regions throughout Europe Experiences lead to an approved methodology to be used in different situations throughout the EU 27
  • 10. RPP: Linking pilot projects to scientific modelling via key questions Project cases Key questions: Applicability,transferability, integration /synthesis Scientific modelling (3 corner approach -> tools derived) Literature review (best practices added) Policy frameworks General perspectives Basis format
  • 11. Basis model Rural Power Pack
  • 12. From abstract modelling to practical elaboration: questions 1) How to integrate project/pilot results from 3 different work packages ? 2) How to ensure the maximum outcome of project results for the region as a whole? 3) How to test the applicability of project results elsewhere? 4) How to reach a general method or standard to be used in other regions?
  • 13. 43 Project cases Themes 1) Innovative approaches to education 2) Broadband and digital services 3) SME empowerment and entrepreneurship 4) Good governance 5) Community building 6) Welfare and lifestyle 7) Profiling and branding 3 Work Packages
  • 14. How to reach a general method or standard to be used in other regions? 1. By comparing and abstracting the project results, we found lots of common grounds 2. Work packages could be transformed into themes that may apply more specifically to problems 3. and offer more integral solutions for several problems encountered
  • 15. How to reach a general method or standard to be used in other regions? 4 By deriving and describing tools from project results (“lessons learnt”, specific tools on the local level that are highly context-bound) 5 Combined with scientific input more general tools were developed on the theme-level
  • 16. How to reach a general method or standard to be used in other regions? 6 By comparing project results with related projects from elsewhere and with scientific knowledge from literature 7 By adding key words to the projects, VRA- projects can be connected to other databases and networks
  • 17. The Rural Power Pack: an integral approach to solve rural problems Problems and challenges Tools Proven solutions Barriers Lack of ambition Lack of power Innovative approaches to education Broadband and digital services SME empowerment and enterpreneurship Good governance Community building Welfare and lifestyle Profiling and branding Lack of young talent Lack of infrastructure Lack of education Lack of servicesLack of jobs Demography Politics Regulations History, culture and habits Time and timing OwnershipMoney Landscape Related Networks
  • 18. Rural Power Pack overview Rural problems or challenges Local/regional approach Problem analysis Proposed solutions Execution of project Experiences / results Lessons learnt / experiences Applicability check (testing in other Vital areas) Sustainability check (Triple-P check) Extension of knowledge by exchange (key words, related projects) Methodology - Problem definition (7 lacks of ..) - Solution (7 themes) - Barriers (8 main fields described) - TOOLS (derived from projects or general) An integral and interactive set of best practice project cases, containing experiences and tools, to be applied for problems commonly encountered in contemporary rural areas Themes and contents Work packages 1 Empowerment of SMEs towards new economical prospects and innovations 2 Branding of the region, towards a professional exposure of regions 3 Optimizing services, towards more and better accessible services and amenities Themes 1 Innovative approaches to education 2 Broadband and digital services 3 SME empowerment 4 Good governance 5 Community building 6 Welfare and lifestyle 7 Profiling and branding Bestpracticecases 4-layerapproach 43 Project formats Presentation: webbased with uniform project formats and “story- telling” key projects 15 Key project formats Cooperative Agreement Approach
  • 19. Translation of best practices to the RPP structure of Vital Rural Area Bundling power, resources and investments on the regional level Embedding working structure in a regional setting, i.e. connection to a regional knowledge institute plus to other, already existing structures (like LEADER) and new ones Spreading successes within the region and extending (new) local stakeholders and partnerships Building networks within and outside the country to enable best practices transfer on main topics
  • 20. Next steps Vital Rural Area Finalising and testing Rural Power Pack (toolbox) among partners Cooperation with other projects (clusters NSR, Rural Alliances NWE, similar projects IVB, IVC elsewhere) Dissemination Rural Power Pack to other regions in NSR and EU27 Sustaining project results in observatories, EU and national policy documents, and follow-up projects (INTERREG, LEADER, other)
  • 21. Further information www.vitalruralarea.eu Project management : Wietse Hermanns, project manager – hermanns@vitalruralarea.eu Peter Laan, coordinator Rural Power Pack – laan@vitalruralarea.eu