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STARTUP SAFARY 
ATHENS 2014 
From Idea to 
Product Launch 
with 
Software Development 
Partner 
Oleg Lola 
CEO MobiDev
Founder and CEO at MobiDev. 
Helped more than 60 startupers 
with product development 
within last 5 years. 
OLEG LOLA 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
STARTUP SAFARY 
ATHENS 2014 
Construction Project Manager 
Likes to travel the world 
Infected with an idea, Startuper 
MARCO 
Oleg Lola 
CEO MobiDev
Idea 
Requirements 
analysis and 
UI/UX design 
Launch, 
user feedback 
Finish? 
MVP 
COURTSHIP INFANCY 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Idea! 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 1
Startup expectations 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Feedback Estimate 
Stage 1
What can a Software Development Partner 
do for a Startup? 
Feedback: 
Technical expertise 
Experience of similar projects (other customers) 
Viability of the project on an emotional level 
Artifacts: 
Startup canvas, mission, goals, customers, channels 
Project scope 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 1
Expenses 
€ 0 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 1
IDEA! Feedback, 
consultation 
Yes! Yes! Yes! 
Still crazy 
about 
your idea? 
Do you 
have 
time? 
Do you 
have 
money? 
How to 
implement? 
Software 
Development 
Partner 
Team in 
your office 
Decision to start! 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 1 
Bootstrap
Requirements 
analysis and 
UI/UX Design 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 2
Stage 2 Startup expectations 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Requirements become clearer 
UI design images 
Estimate!
What can a Software Development Partner 
do for a Startup? 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Write a specification / user stories 
UI design images + Interactive prototype 
Offer technical solution 
Inform about the risks 
Stage 2
Stage 2 
STARTUP SAFARY 
ATHENS 2014 
UI/UX Design importance 
Oleg Lola 
CEO MobiDev 
Sausages select another 
Fall Specials select another 
Andouille Sausage Buy More info 
$4.99/LB 
Bratwurst Sausage Buy More info 
$0.59/LB 
Chorizo Sausage Buy More info 
$2.99/LB 
Kielbasa Sausage Buy More info 
$5.29/LB 
Salami Buy More info 
Sausages 
Fall Specials 
Andouille Sausage 
$4.99/LB 
Bratwurst Sausage 
$0.59/LB Buy! 
Chorizo Sausage 
$2.99/LB 
Kielbasa Sausage 
$5.29/LB 
Salami 
$4.55/LB
Stage 2 UI/UX Design process 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Expenses 
€ 2000+ 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 2
MVP (development) 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Minimum 
Crappy Product 
nobody wants 
to use 
Viable 
Products built by 
companies better-financed 
than you 
Minimum + Viable 
Good products for Startups to build 
Stage 3
Stage 3 Startup expectations 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Establish a development process 
Get a product which is ready 
for release
What can a Software Development Partner 
do for a Startup? 
Is this feature absolutely required in the MVP? 
Inform about the budget for changes beforehand, 
so Startup will be able to make a reasonable decision 
Implementation 
Understand quality of other products on the market 
Tools and methodologies 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 3
Expenses 
€ 8000+ 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 3
Launch, user feedback 
Startup expectations 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 4
What can a Software Development Partner 
do for a Startup? 
Statistics (Google Analytics, Flurry) 
User feedback (email, request form) 
Product support 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev 
Stage 4
Stage 4 Take into account 
STARTUP SAFARY 
ATHENS 2014 
Marketing Servers and staff 
Oleg Lola 
CEO MobiDev 
Release date 
Analytics Fast reaction Excellent quality
Stage 4 Always have a plan "B" 
Stage 4 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Stage 4 Expenses 
Marketing - € 1000 and more 
Servers and support - 
€ 100 - € 1000+ 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Stage 4 There you go 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Stage 4 Conclusions 
Software development partner is interested 
in your success 
Use your partner as much as possible: 
- Listen to the advice 
- Communicate 
Distinguish potential partners by their estimates 
STARTUP SAFARY 
ATHENS 2014 
Oleg Lola 
CEO MobiDev
Happy to answer 
your questions 
Oleg Lola, CEO 
oleg@mobidev.biz

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Startup safary athens 2014 oleg lola

  • 1. STARTUP SAFARY ATHENS 2014 From Idea to Product Launch with Software Development Partner Oleg Lola CEO MobiDev
  • 2. Founder and CEO at MobiDev. Helped more than 60 startupers with product development within last 5 years. OLEG LOLA STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 3. STARTUP SAFARY ATHENS 2014 Construction Project Manager Likes to travel the world Infected with an idea, Startuper MARCO Oleg Lola CEO MobiDev
  • 4. Idea Requirements analysis and UI/UX design Launch, user feedback Finish? MVP COURTSHIP INFANCY STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 5. Idea! STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 1
  • 6. Startup expectations STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Feedback Estimate Stage 1
  • 7. What can a Software Development Partner do for a Startup? Feedback: Technical expertise Experience of similar projects (other customers) Viability of the project on an emotional level Artifacts: Startup canvas, mission, goals, customers, channels Project scope STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 1
  • 8. Expenses € 0 STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 1
  • 9. IDEA! Feedback, consultation Yes! Yes! Yes! Still crazy about your idea? Do you have time? Do you have money? How to implement? Software Development Partner Team in your office Decision to start! STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 1 Bootstrap
  • 10. Requirements analysis and UI/UX Design STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 2
  • 11. Stage 2 Startup expectations STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Requirements become clearer UI design images Estimate!
  • 12. What can a Software Development Partner do for a Startup? STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Write a specification / user stories UI design images + Interactive prototype Offer technical solution Inform about the risks Stage 2
  • 13. Stage 2 STARTUP SAFARY ATHENS 2014 UI/UX Design importance Oleg Lola CEO MobiDev Sausages select another Fall Specials select another Andouille Sausage Buy More info $4.99/LB Bratwurst Sausage Buy More info $0.59/LB Chorizo Sausage Buy More info $2.99/LB Kielbasa Sausage Buy More info $5.29/LB Salami Buy More info Sausages Fall Specials Andouille Sausage $4.99/LB Bratwurst Sausage $0.59/LB Buy! Chorizo Sausage $2.99/LB Kielbasa Sausage $5.29/LB Salami $4.55/LB
  • 14. Stage 2 UI/UX Design process STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 15. Expenses € 2000+ STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 2
  • 16. MVP (development) STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Minimum Crappy Product nobody wants to use Viable Products built by companies better-financed than you Minimum + Viable Good products for Startups to build Stage 3
  • 17. Stage 3 Startup expectations STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Establish a development process Get a product which is ready for release
  • 18. What can a Software Development Partner do for a Startup? Is this feature absolutely required in the MVP? Inform about the budget for changes beforehand, so Startup will be able to make a reasonable decision Implementation Understand quality of other products on the market Tools and methodologies STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 3
  • 19. Expenses € 8000+ STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 3
  • 20. Launch, user feedback Startup expectations STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 4
  • 21. What can a Software Development Partner do for a Startup? Statistics (Google Analytics, Flurry) User feedback (email, request form) Product support STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev Stage 4
  • 22. Stage 4 Take into account STARTUP SAFARY ATHENS 2014 Marketing Servers and staff Oleg Lola CEO MobiDev Release date Analytics Fast reaction Excellent quality
  • 23. Stage 4 Always have a plan "B" Stage 4 STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 24. Stage 4 Expenses Marketing - € 1000 and more Servers and support - € 100 - € 1000+ STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 25. Stage 4 There you go STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 26. Stage 4 Conclusions Software development partner is interested in your success Use your partner as much as possible: - Listen to the advice - Communicate Distinguish potential partners by their estimates STARTUP SAFARY ATHENS 2014 Oleg Lola CEO MobiDev
  • 27. Happy to answer your questions Oleg Lola, CEO oleg@mobidev.biz