Module regarding presentation communication for N5 Communication students at TVET Colleges in South Africa.
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N5 Communication TVET Colleges Module 4 Presentation Communication
1. Presentation
Communication
p.70 (N5 students up to 4.10)
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Did you know the greatest fears include …?
• Fear of developing cancer
• Fear of getting a heart disease
• Fear of having to make public speeches
2. Why do you have master the
art of presentation?
Sooner or later you
would have to:
Speak in public
Addressing large
groups
Welcome a new
employee
Propose a toast
Thank colleagues
Present minutes
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3. A Good presentation depends on:
A person’s self-esteem
The image and reputation
of the organisation of
whom the speaker is a
representative.
Remember: the “self-
fulfilling prophesy”? What
you think will happen, will
happen.
One gains faith EVERY
time you finish a speech
successfully.
Practise, practise, practise
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4. 4.1 The role of presentation
communication in the
communication process
See p.71
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5. PRESENTATION COMM
Define it in terms of formal communication
process
Sender (Speaker)
Message (specific purpose)
Receivers (target audience)
Feedback can be
Individually (questions)
Collectively (applause)
Direct (answering question)
Indirect
(bored listener talking to his friend)
Verbal, conscious and positive
Asking information
Non-verbal, unconscious, neg
Bored yawn
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6. Sender:
communication
barriers
SENDER
Verbal comm
Development of target audience
Non-verbal comm
Personal appearance
Posture (stance)
Facial expressions
Gestures
Quality of his voice
COMM BARRIERS
Can be any of they above
Presentation comm
example of direct comm with
smaller or larger groups.
Speeches are the
example of
communication with
smaller groups or
more larger groups
That is Presentation
Communication
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7. 4.2 The purpose of speech-
making
See p.71
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• To interest or amuse
• To inform or to teach
• To stimulate or impress
• To motivate
• To coerce or persuade
8. 4.3 Factors to consider when
preparing a speech (p73)
The aim of the speech
Response from audience?
The audience
Size, age, gender, culture
The occasion
Dictate formality
The physical
surroundings
Geographical situation
Quiet/Busy?
Size of Hall
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10. Content matter of a speech
1. Introduction
Advertisement for rest of speech
Grab audience’s attention, gain
goodwill
Indicate purpose & scope
Ask questions, humour,
interesting quotation,
descriptive anecdote
Joke should be relevant!
2. The body
Researched thoroughly
Direct information
Oral info
Written info
Presented logically
Chronological
Ascending order of importance
Ascending order of complexity
Congeneric order
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11. Content matter of a speech
3. Conclusion
Summary of main points
Return to purpose indicated
in introduction
Appropriate anecdote or
quotation
Indication how facts can
affect listeners
Suggestion regarding
possible plan of action
Listen to Steve Jobs, the
founder of Apple Inc. and
analyse his speech.
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12. 4.3 Coping with
nervous tension
See p.74 - 77
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1. General guidelines
• Be yourself
• Prepare adequately
• Rehearse the speech
• Dress appropriately
Appearance must match
the occasion
Comfortable
Avoid excessive jewellery
or brand new clothes
Dress one level smarter
2. Breathing exercises (p76)
3. Relaxation exercises (76)
Some causes of nervous tension include:
• Lack of self-confidence
• Speaker’s fear: lacking verbal skill or
knowledge to maintain the audience’s
attention
• Speaker fearing he might not
remember everything he wants to say
• Fear of recurrence of some past
failure
13. 4.6 Non-verbal aspects which
determine the success of a speech
See p.77 - 81
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1.APPEARANCE
2.DEPORTMENT AND
POSITION AT DESK
3.EYE CONTACT
4.FACIAL EXPRESSION
5.GESTURES
6.RAPPORT WITH THE
AUDIENCE
7.VOICE AND VOICE
CONTROL OR
PROJECTION
14. 4.6.1 APPEARANCE (p.77)
APPROPRIATE DRESS
OUTFIT MUST MATCH OCCASION, AUDIENCE, TOPIC
FORMAL: MORE CONSERVATIVE
INFORMAL: ALWAYS BE NEAT
NEAT APPEARANCE: SELF-RESPECT AND RESPECT FOR
AUDIENCE
DRESS ONE LEVEL SMARTER THAN AUDIENCE
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15. 4.6.2 Deportment –
position at desk
Deportment: Way in which someone
carries themselves, indicative to self-
confidence and shows attitude towards
audience and topic to be discussed
Introduce: He should rise, pause, walk
calmly to desk
Take a comfortable stance
Distribute weight evenly on both feet
Move weight between front and back feet
Avoid leaning on the desk, standing
abnormally stiff as poker or clinging to
desk for dear life.
Have an upright but relax posture
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16. 4.6 Non-verbal aspects
4.6.3 EYE CONTACT
Pause, run eyes over
audience and
establish eye contact
Maintain throughout
speech
Avoid looking over
heads of audience
Avoid staring
Get some feedback
4.6.4 FACIAL EXPRESSION
Facial expression reflect
attitude to message conveyed
Smile, grin, raised eyebrows,
etc. (use it!)
Your expressions are
sometimes imitated by
audience
Words AND expressions =
people remembering speech
better …
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18. 4.6 Non-verbal aspects
4.6.5 Gestures
Movements of part of
the body, especially the
head, arms and hands
Used incorrectly they
are irritating
mannerisms
Used correctly they
emphasise what you say.
“Go away!”
4.6.6 Rapport with audience
Continuous eye-contact
Speak to audience as if
speaking during a
conversation between two
people
Choose one or two
individuals in audience to
focus your attention on.
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19. 4.6.7 Voice & voice control or
projection (p.79)
QUALITIES OF A GOOD
VOICE
Pitch (shrillness)
Tempo (rate or speed)
Pauses (effective punctuation
mark)
Emphasis
Intonation
Accent determine this
Volume (audible)
Use for emphasis
Adjust for size of hall
Tone (or quality)
Intensity of emotion reflected
in your voice
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• Voice is part of your
personality
• It will reflect emotion,
enthusiasm, attitude
• Impact determined by
words
20. 4.7 Applicable language usage
See page 81
- 82
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• Choice of words
• Use relevant terminology
• Use of ambiguity,
repetition, tautology etc.
• Clear and coherent ideas
• Enthusiasm and liveliness
• Audience-oriented language
21. 4.8 Visual
and other aids
See page 82
- 88
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4.8.1 Designing the audio-visual
programme
1. Size
2. Simplicity
3. Unity
4. Emphasis
5. Balance
6. Visual elements
• Line
• Shape
• Space
• Colour
• Texture
22. 4.8 Visual and other aids
See page 85
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4.8.2 Most commonly used
media
1. Black (or chalk) and
white boards
2. Flip charts
3. Slides
4. The overhead projector
5. Using the microphone
23. 4.9 Occasional speeches (p.89)
1. Introducing a colleague or a guest
speaker
2. A welcoming speech
3. A farewell speech
4. A presentation speech
5. The speech of acceptance
6. The speech of thanks
7. Making an announcement
8. Proposing a toast
9. The after-dinner speech
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24. How to introduce a guest speaker p.90
T-I-S FORMULA
T: Title/Topic of the speaker/ What he will be talking about
I: Importance of the speech that is going to be rendered
S: Speaker applications for presentations
Rise, look at speaker, turn to chairperson and address him
Turn to audience and address them
Inform the audience of speaker’s qualifications/experience (you might
read synopsis out of his CV)
Say something about the audience (helps with bridge-building)
State topic clearly and correctly
Last words: “I would like to welcome – Mr Jones”
Lead the applause
Introduction not longer than 2 minutes
Do not repeat the name of speaker over and over, he might not
recognise his cue to rise and start his speech.
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25. 4.10 Actions to promote goodwill
See page 95
-103
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1. Meetings
2. Conversation
3. The telephone
• Guidelines for making tel. calls
• Guidelines for coping with
incoming calls
4. Interviews
• Before the interview
• During the interview
• After the interview
5. Dealing with clients and guests
26. 4.10.1 MEETINGS P.96
CORRECT
PROCEDURE
Beginning: “call meeting to
order”.
Minutes: “stand approved as
read”.
Direct the chair. “Mr.
Chairman, Madam Chair”.
Motions: “I propose that”
Vote: “those in favour of”
Objections: “I rise to a point of
order”.
RULES OF
CONDUCT
Cannot prevent someone from
hearing/seeing speaker at a
meeting
Do not chat, move around
No passing between speaker
and person speaking
Notes should not be passed
around
No knitting/sewing or playing
games on phones
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27. 4.10.2 CONVERSATIONS
p.97 Think before you speak
Be interested in others – do not only talk about yourself
Listen attentively and give feedback; DO NOT remain passive
Be tactful and sensitive to others; handle differences of opinions
diplomatically – do not argue!
Keep your identity, but remain courteous, do not be dogmatic
Change the topic subtly
Do not discuss matters which may embarrass or hurt your
conversation partner
Avoid insulting comments
Avoid gossip
Discuss items of current interest, such as news items – be well
informed on this
Avoid changing the topic continually because you are not listening
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28. 4.10.3.1 The telephone p.98
GUIDELINES FOR MAKING TELEPHONE CALLS
Plan your call. Purpose? Feedback you require?
Information must be presented logically.
Relevant documentation must be close to hand.
Dial correct number and ask for correct extension.
Make sure you are talking to the right person.
Have pen and paper handy.
Greet politely, identify yourself and your firm.
Indicate whom you want to talk to and why.
Leave is short message if you find an answering
machine on the other side of the line.
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29. 4.10.3.2 the telephone
GUIDELINES FOR COPING WITH INCOMING CALLS
Answer telephone immediately. Must not ring more than 4x.
Greet politely; identify yourself and your company.
Determine whom you are talking to; from which organisation;
whom the caller wants to talk to and why.
If the line is engaged: Inquire whether the caller would prefer
to hold, to call later or to have his call returned.
If the caller prefers the last option mentioned above: Take a
message and a telephone number. Repeat numbers, figures
and amounts. Make sure that his call does get returned.
If the caller prefers to hold: Keep him informed in intervals of
15-20 seconds regarding availability of person. Inquire
regularly whether he would still prefer to hold.
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