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Presentation
Communication
p.70 (N5 students up to 4.10)
1
Did you know the greatest fears include …?
• Fear of developing cancer
• Fear of getting a heart disease
• Fear of having to make public speeches
Why do you have master the
art of presentation?
Sooner or later you
would have to:
Speak in public
Addressing large
groups
Welcome a new
employee
Propose a toast
Thank colleagues
Present minutes
2
A Good presentation depends on:
A person’s self-esteem
The image and reputation
of the organisation of
whom the speaker is a
representative.
Remember: the “self-
fulfilling prophesy”? What
you think will happen, will
happen.
One gains faith EVERY
time you finish a speech
successfully.
Practise, practise, practise
3
4.1 The role of presentation
communication in the
communication process
See p.71
4
PRESENTATION COMM
Define it in terms of formal communication
process
 Sender (Speaker)
 Message (specific purpose)
 Receivers (target audience)
 Feedback can be
 Individually (questions)
 Collectively (applause)
 Direct (answering question)
 Indirect
(bored listener talking to his friend)
 Verbal, conscious and positive
 Asking information
 Non-verbal, unconscious, neg
 Bored yawn
5
Sender:
communication
barriers
SENDER

Verbal comm
Development of target audience
Non-verbal comm
Personal appearance
Posture (stance)
Facial expressions
Gestures
Quality of his voice
COMM BARRIERS
Can be any of they above
Presentation comm
example of direct comm with
smaller or larger groups.
Speeches are the
example of
communication with
smaller groups or
more larger groups
That is Presentation
Communication
6
4.2 The purpose of speech-
making
See p.71
7
• To interest or amuse
• To inform or to teach
• To stimulate or impress
• To motivate
• To coerce or persuade
4.3 Factors to consider when
preparing a speech (p73)
 The aim of the speech
 Response from audience?
 The audience
 Size, age, gender, culture
 The occasion
 Dictate formality
 The physical
surroundings
 Geographical situation
 Quiet/Busy?
 Size of Hall
8
Preparing content matter
1. The Introduction
2. The body
3. A logical presentation
4. The conclusion
9
Content matter of a speech
1. Introduction
 Advertisement for rest of speech
 Grab audience’s attention, gain
goodwill
 Indicate purpose & scope
 Ask questions, humour,
interesting quotation,
descriptive anecdote
 Joke should be relevant!
2. The body
 Researched thoroughly
 Direct information
 Oral info
 Written info
 Presented logically
 Chronological
 Ascending order of importance
 Ascending order of complexity
 Congeneric order
10
Content matter of a speech
3. Conclusion
 Summary of main points
 Return to purpose indicated
in introduction
 Appropriate anecdote or
quotation
 Indication how facts can
affect listeners
 Suggestion regarding
possible plan of action
Listen to Steve Jobs, the
founder of Apple Inc. and
analyse his speech.
11
4.3 Coping with
nervous tension
See p.74 - 77
12
1. General guidelines
• Be yourself
• Prepare adequately
• Rehearse the speech
• Dress appropriately
Appearance must match
the occasion
Comfortable
Avoid excessive jewellery
or brand new clothes
Dress one level smarter
2. Breathing exercises (p76)
3. Relaxation exercises (76)
Some causes of nervous tension include:
• Lack of self-confidence
• Speaker’s fear: lacking verbal skill or
knowledge to maintain the audience’s
attention
• Speaker fearing he might not
remember everything he wants to say
• Fear of recurrence of some past
failure
4.6 Non-verbal aspects which
determine the success of a speech
See p.77 - 81
13
1.APPEARANCE
2.DEPORTMENT AND
POSITION AT DESK
3.EYE CONTACT
4.FACIAL EXPRESSION
5.GESTURES
6.RAPPORT WITH THE
AUDIENCE
7.VOICE AND VOICE
CONTROL OR
PROJECTION
4.6.1 APPEARANCE (p.77)
 APPROPRIATE DRESS
 OUTFIT MUST MATCH OCCASION, AUDIENCE, TOPIC
 FORMAL: MORE CONSERVATIVE
 INFORMAL: ALWAYS BE NEAT
 NEAT APPEARANCE: SELF-RESPECT AND RESPECT FOR
AUDIENCE
 DRESS ONE LEVEL SMARTER THAN AUDIENCE
14
4.6.2 Deportment –
position at desk
 Deportment: Way in which someone
carries themselves, indicative to self-
confidence and shows attitude towards
audience and topic to be discussed
 Introduce: He should rise, pause, walk
calmly to desk
 Take a comfortable stance
 Distribute weight evenly on both feet
 Move weight between front and back feet
 Avoid leaning on the desk, standing
abnormally stiff as poker or clinging to
desk for dear life.
 Have an upright but relax posture
15
4.6 Non-verbal aspects
4.6.3 EYE CONTACT
 Pause, run eyes over
audience and
establish eye contact
 Maintain throughout
speech
 Avoid looking over
heads of audience
 Avoid staring
 Get some feedback
4.6.4 FACIAL EXPRESSION
 Facial expression reflect
attitude to message conveyed
 Smile, grin, raised eyebrows,
etc. (use it!)
 Your expressions are
sometimes imitated by
audience
 Words AND expressions =
people remembering speech
better …
16
17
4.6 Non-verbal aspects
4.6.5 Gestures
 Movements of part of
the body, especially the
head, arms and hands
 Used incorrectly they
are irritating
mannerisms
 Used correctly they
emphasise what you say.
“Go away!”
4.6.6 Rapport with audience
 Continuous eye-contact
 Speak to audience as if
speaking during a
conversation between two
people
 Choose one or two
individuals in audience to
focus your attention on.
18
4.6.7 Voice & voice control or
projection (p.79)
QUALITIES OF A GOOD
VOICE
 Pitch (shrillness)
 Tempo (rate or speed)
 Pauses (effective punctuation
mark)
 Emphasis
 Intonation
 Accent determine this
 Volume (audible)
 Use for emphasis
 Adjust for size of hall
 Tone (or quality)
 Intensity of emotion reflected
in your voice
19
• Voice is part of your
personality
• It will reflect emotion,
enthusiasm, attitude
• Impact determined by
words
4.7 Applicable language usage
See page 81
- 82
20
• Choice of words
• Use relevant terminology
• Use of ambiguity,
repetition, tautology etc.
• Clear and coherent ideas
• Enthusiasm and liveliness
• Audience-oriented language
4.8 Visual
and other aids
See page 82
- 88
21
4.8.1 Designing the audio-visual
programme
1. Size
2. Simplicity
3. Unity
4. Emphasis
5. Balance
6. Visual elements
• Line
• Shape
• Space
• Colour
• Texture
4.8 Visual and other aids
See page 85
22
4.8.2 Most commonly used
media
1. Black (or chalk) and
white boards
2. Flip charts
3. Slides
4. The overhead projector
5. Using the microphone
4.9 Occasional speeches (p.89)
1. Introducing a colleague or a guest
speaker
2. A welcoming speech
3. A farewell speech
4. A presentation speech
5. The speech of acceptance
6. The speech of thanks
7. Making an announcement
8. Proposing a toast
9. The after-dinner speech
23
How to introduce a guest speaker p.90
 T-I-S FORMULA
 T: Title/Topic of the speaker/ What he will be talking about
 I: Importance of the speech that is going to be rendered
 S: Speaker applications for presentations
 Rise, look at speaker, turn to chairperson and address him
 Turn to audience and address them
 Inform the audience of speaker’s qualifications/experience (you might
read synopsis out of his CV)
 Say something about the audience (helps with bridge-building)
 State topic clearly and correctly
 Last words: “I would like to welcome – Mr Jones”
 Lead the applause
 Introduction not longer than 2 minutes
 Do not repeat the name of speaker over and over, he might not
recognise his cue to rise and start his speech.
24
4.10 Actions to promote goodwill
See page 95
-103
25
1. Meetings
2. Conversation
3. The telephone
• Guidelines for making tel. calls
• Guidelines for coping with
incoming calls
4. Interviews
• Before the interview
• During the interview
• After the interview
5. Dealing with clients and guests
4.10.1 MEETINGS P.96
CORRECT
PROCEDURE
 Beginning: “call meeting to
order”.
 Minutes: “stand approved as
read”.
 Direct the chair. “Mr.
Chairman, Madam Chair”.
 Motions: “I propose that”
 Vote: “those in favour of”
 Objections: “I rise to a point of
order”.
RULES OF
CONDUCT
 Cannot prevent someone from
hearing/seeing speaker at a
meeting
 Do not chat, move around
 No passing between speaker
and person speaking
 Notes should not be passed
around
 No knitting/sewing or playing
games on phones
26
4.10.2 CONVERSATIONS
p.97 Think before you speak
 Be interested in others – do not only talk about yourself
 Listen attentively and give feedback; DO NOT remain passive
 Be tactful and sensitive to others; handle differences of opinions
diplomatically – do not argue!
 Keep your identity, but remain courteous, do not be dogmatic
 Change the topic subtly
 Do not discuss matters which may embarrass or hurt your
conversation partner
 Avoid insulting comments
 Avoid gossip
 Discuss items of current interest, such as news items – be well
informed on this
 Avoid changing the topic continually because you are not listening
27
4.10.3.1 The telephone p.98
GUIDELINES FOR MAKING TELEPHONE CALLS
 Plan your call. Purpose? Feedback you require?
Information must be presented logically.
 Relevant documentation must be close to hand.
 Dial correct number and ask for correct extension.
 Make sure you are talking to the right person.
 Have pen and paper handy.
 Greet politely, identify yourself and your firm.
 Indicate whom you want to talk to and why.
 Leave is short message if you find an answering
machine on the other side of the line.
28
4.10.3.2 the telephone
GUIDELINES FOR COPING WITH INCOMING CALLS
 Answer telephone immediately. Must not ring more than 4x.
 Greet politely; identify yourself and your company.
 Determine whom you are talking to; from which organisation;
whom the caller wants to talk to and why.
 If the line is engaged: Inquire whether the caller would prefer
to hold, to call later or to have his call returned.
 If the caller prefers the last option mentioned above: Take a
message and a telephone number. Repeat numbers, figures
and amounts. Make sure that his call does get returned.
 If the caller prefers to hold: Keep him informed in intervals of
15-20 seconds regarding availability of person. Inquire
regularly whether he would still prefer to hold.
29
30

More Related Content

N5 Communication TVET Colleges Module 4 Presentation Communication

  • 1. Presentation Communication p.70 (N5 students up to 4.10) 1 Did you know the greatest fears include …? • Fear of developing cancer • Fear of getting a heart disease • Fear of having to make public speeches
  • 2. Why do you have master the art of presentation? Sooner or later you would have to: Speak in public Addressing large groups Welcome a new employee Propose a toast Thank colleagues Present minutes 2
  • 3. A Good presentation depends on: A person’s self-esteem The image and reputation of the organisation of whom the speaker is a representative. Remember: the “self- fulfilling prophesy”? What you think will happen, will happen. One gains faith EVERY time you finish a speech successfully. Practise, practise, practise 3
  • 4. 4.1 The role of presentation communication in the communication process See p.71 4
  • 5. PRESENTATION COMM Define it in terms of formal communication process  Sender (Speaker)  Message (specific purpose)  Receivers (target audience)  Feedback can be  Individually (questions)  Collectively (applause)  Direct (answering question)  Indirect (bored listener talking to his friend)  Verbal, conscious and positive  Asking information  Non-verbal, unconscious, neg  Bored yawn 5
  • 6. Sender: communication barriers SENDER  Verbal comm Development of target audience Non-verbal comm Personal appearance Posture (stance) Facial expressions Gestures Quality of his voice COMM BARRIERS Can be any of they above Presentation comm example of direct comm with smaller or larger groups. Speeches are the example of communication with smaller groups or more larger groups That is Presentation Communication 6
  • 7. 4.2 The purpose of speech- making See p.71 7 • To interest or amuse • To inform or to teach • To stimulate or impress • To motivate • To coerce or persuade
  • 8. 4.3 Factors to consider when preparing a speech (p73)  The aim of the speech  Response from audience?  The audience  Size, age, gender, culture  The occasion  Dictate formality  The physical surroundings  Geographical situation  Quiet/Busy?  Size of Hall 8
  • 9. Preparing content matter 1. The Introduction 2. The body 3. A logical presentation 4. The conclusion 9
  • 10. Content matter of a speech 1. Introduction  Advertisement for rest of speech  Grab audience’s attention, gain goodwill  Indicate purpose & scope  Ask questions, humour, interesting quotation, descriptive anecdote  Joke should be relevant! 2. The body  Researched thoroughly  Direct information  Oral info  Written info  Presented logically  Chronological  Ascending order of importance  Ascending order of complexity  Congeneric order 10
  • 11. Content matter of a speech 3. Conclusion  Summary of main points  Return to purpose indicated in introduction  Appropriate anecdote or quotation  Indication how facts can affect listeners  Suggestion regarding possible plan of action Listen to Steve Jobs, the founder of Apple Inc. and analyse his speech. 11
  • 12. 4.3 Coping with nervous tension See p.74 - 77 12 1. General guidelines • Be yourself • Prepare adequately • Rehearse the speech • Dress appropriately Appearance must match the occasion Comfortable Avoid excessive jewellery or brand new clothes Dress one level smarter 2. Breathing exercises (p76) 3. Relaxation exercises (76) Some causes of nervous tension include: • Lack of self-confidence • Speaker’s fear: lacking verbal skill or knowledge to maintain the audience’s attention • Speaker fearing he might not remember everything he wants to say • Fear of recurrence of some past failure
  • 13. 4.6 Non-verbal aspects which determine the success of a speech See p.77 - 81 13 1.APPEARANCE 2.DEPORTMENT AND POSITION AT DESK 3.EYE CONTACT 4.FACIAL EXPRESSION 5.GESTURES 6.RAPPORT WITH THE AUDIENCE 7.VOICE AND VOICE CONTROL OR PROJECTION
  • 14. 4.6.1 APPEARANCE (p.77)  APPROPRIATE DRESS  OUTFIT MUST MATCH OCCASION, AUDIENCE, TOPIC  FORMAL: MORE CONSERVATIVE  INFORMAL: ALWAYS BE NEAT  NEAT APPEARANCE: SELF-RESPECT AND RESPECT FOR AUDIENCE  DRESS ONE LEVEL SMARTER THAN AUDIENCE 14
  • 15. 4.6.2 Deportment – position at desk  Deportment: Way in which someone carries themselves, indicative to self- confidence and shows attitude towards audience and topic to be discussed  Introduce: He should rise, pause, walk calmly to desk  Take a comfortable stance  Distribute weight evenly on both feet  Move weight between front and back feet  Avoid leaning on the desk, standing abnormally stiff as poker or clinging to desk for dear life.  Have an upright but relax posture 15
  • 16. 4.6 Non-verbal aspects 4.6.3 EYE CONTACT  Pause, run eyes over audience and establish eye contact  Maintain throughout speech  Avoid looking over heads of audience  Avoid staring  Get some feedback 4.6.4 FACIAL EXPRESSION  Facial expression reflect attitude to message conveyed  Smile, grin, raised eyebrows, etc. (use it!)  Your expressions are sometimes imitated by audience  Words AND expressions = people remembering speech better … 16
  • 17. 17
  • 18. 4.6 Non-verbal aspects 4.6.5 Gestures  Movements of part of the body, especially the head, arms and hands  Used incorrectly they are irritating mannerisms  Used correctly they emphasise what you say. “Go away!” 4.6.6 Rapport with audience  Continuous eye-contact  Speak to audience as if speaking during a conversation between two people  Choose one or two individuals in audience to focus your attention on. 18
  • 19. 4.6.7 Voice & voice control or projection (p.79) QUALITIES OF A GOOD VOICE  Pitch (shrillness)  Tempo (rate or speed)  Pauses (effective punctuation mark)  Emphasis  Intonation  Accent determine this  Volume (audible)  Use for emphasis  Adjust for size of hall  Tone (or quality)  Intensity of emotion reflected in your voice 19 • Voice is part of your personality • It will reflect emotion, enthusiasm, attitude • Impact determined by words
  • 20. 4.7 Applicable language usage See page 81 - 82 20 • Choice of words • Use relevant terminology • Use of ambiguity, repetition, tautology etc. • Clear and coherent ideas • Enthusiasm and liveliness • Audience-oriented language
  • 21. 4.8 Visual and other aids See page 82 - 88 21 4.8.1 Designing the audio-visual programme 1. Size 2. Simplicity 3. Unity 4. Emphasis 5. Balance 6. Visual elements • Line • Shape • Space • Colour • Texture
  • 22. 4.8 Visual and other aids See page 85 22 4.8.2 Most commonly used media 1. Black (or chalk) and white boards 2. Flip charts 3. Slides 4. The overhead projector 5. Using the microphone
  • 23. 4.9 Occasional speeches (p.89) 1. Introducing a colleague or a guest speaker 2. A welcoming speech 3. A farewell speech 4. A presentation speech 5. The speech of acceptance 6. The speech of thanks 7. Making an announcement 8. Proposing a toast 9. The after-dinner speech 23
  • 24. How to introduce a guest speaker p.90  T-I-S FORMULA  T: Title/Topic of the speaker/ What he will be talking about  I: Importance of the speech that is going to be rendered  S: Speaker applications for presentations  Rise, look at speaker, turn to chairperson and address him  Turn to audience and address them  Inform the audience of speaker’s qualifications/experience (you might read synopsis out of his CV)  Say something about the audience (helps with bridge-building)  State topic clearly and correctly  Last words: “I would like to welcome – Mr Jones”  Lead the applause  Introduction not longer than 2 minutes  Do not repeat the name of speaker over and over, he might not recognise his cue to rise and start his speech. 24
  • 25. 4.10 Actions to promote goodwill See page 95 -103 25 1. Meetings 2. Conversation 3. The telephone • Guidelines for making tel. calls • Guidelines for coping with incoming calls 4. Interviews • Before the interview • During the interview • After the interview 5. Dealing with clients and guests
  • 26. 4.10.1 MEETINGS P.96 CORRECT PROCEDURE  Beginning: “call meeting to order”.  Minutes: “stand approved as read”.  Direct the chair. “Mr. Chairman, Madam Chair”.  Motions: “I propose that”  Vote: “those in favour of”  Objections: “I rise to a point of order”. RULES OF CONDUCT  Cannot prevent someone from hearing/seeing speaker at a meeting  Do not chat, move around  No passing between speaker and person speaking  Notes should not be passed around  No knitting/sewing or playing games on phones 26
  • 27. 4.10.2 CONVERSATIONS p.97 Think before you speak  Be interested in others – do not only talk about yourself  Listen attentively and give feedback; DO NOT remain passive  Be tactful and sensitive to others; handle differences of opinions diplomatically – do not argue!  Keep your identity, but remain courteous, do not be dogmatic  Change the topic subtly  Do not discuss matters which may embarrass or hurt your conversation partner  Avoid insulting comments  Avoid gossip  Discuss items of current interest, such as news items – be well informed on this  Avoid changing the topic continually because you are not listening 27
  • 28. 4.10.3.1 The telephone p.98 GUIDELINES FOR MAKING TELEPHONE CALLS  Plan your call. Purpose? Feedback you require? Information must be presented logically.  Relevant documentation must be close to hand.  Dial correct number and ask for correct extension.  Make sure you are talking to the right person.  Have pen and paper handy.  Greet politely, identify yourself and your firm.  Indicate whom you want to talk to and why.  Leave is short message if you find an answering machine on the other side of the line. 28
  • 29. 4.10.3.2 the telephone GUIDELINES FOR COPING WITH INCOMING CALLS  Answer telephone immediately. Must not ring more than 4x.  Greet politely; identify yourself and your company.  Determine whom you are talking to; from which organisation; whom the caller wants to talk to and why.  If the line is engaged: Inquire whether the caller would prefer to hold, to call later or to have his call returned.  If the caller prefers the last option mentioned above: Take a message and a telephone number. Repeat numbers, figures and amounts. Make sure that his call does get returned.  If the caller prefers to hold: Keep him informed in intervals of 15-20 seconds regarding availability of person. Inquire regularly whether he would still prefer to hold. 29
  • 30. 30