Bamboo Labs - Digital Advertising Agency Credentials 2017
- 1. BAMBOO LABS Digital Advertising Agency
- 2. THE TEAM _
- 3. 3 SINCE 2014 We are a team made up of different cultural backgrounds, ages, nationalities, which translates into our ability to communicate in 5 languages. Our campaigns run in APAC region as well as abroad, although of main focus is on Thailand. Japan Germany/Syria Czech Republic Thailand China United States
- 5. 5 We create a story
- 6. 6 We turn the story into content
- 7. 7 We distribute the content via digital channels
- 8. 8 We distribute the content via digital channels
- 9. 9 Web design & e-commerce
- 10. 10 Digital media - advertising
- 11. 11 Digital media - advertising
- 14. Case Studies _
- 15. BELLE’S ROOM Brief: To create a highly visual, conceptual website reflecting the two personalities of a high end cocktail bar
- 16. BELLE’S ROOM BRANDING Services used: Concept creation. Casting. Photography. Web Design.
- 17. MARIE ANTOINETTE - 7 DEADLY SINS What was originally briefed as a website project turned into branding task. The brand was established, and the branding became basis for digital communication: a website, Social Media posts, posters, leaflets...
- 18. 18 Gluttony
- 19. 19 Gluttony
- 20. 20 Pride
- 21. 21 Pride
- 22. 22 Sloth
- 23. 23 Sloth
- 24. 24 MARIE ANTOINETTE - 7 DEADLY SINS
- 25. THE BLACK LIGHT RUN Brief: sales.
- 26. THE BLACK LIGHT RUN Services used: Social Media Management. Content Marketing. Social Media Advertising
- 27. BLACK LIGHT RUN The content was provided by the client, claimed to be in large amount, sufficient and creative. In reality we have received photos – coverage of events provided by the US franchise that included all races except Asians.
- 28. 28 Step 1: Brand awareness
- 31. 31 Step 3: direct sales
- 33. 33 Advertising vs. conversions 0 10 20 30 40 50 60 70 9/5/2016 9/6/2016 9/7/2016 9/8/2016 9/9/2016 9/10/2016 9/11/2016 9/12/2016 9/13/2016 9/14/2016 9/15/2016 9/16/2016 9/17/2016 9/18/2016 9/19/2016 9/20/2016 9/21/2016 9/22/2016 9/23/2016 9/24/2016 9/25/2016 9/26/2016 9/27/2016 9/28/2016 9/29/2016 Facebook Campaign Reach and Entry of the Event Total Entry Δ: 29,408 □: 46,876 Δ: 21,712 ◊: 512,896 □: 230,593 □: 63,665 Δ = The Reach of Post Engagement Campaign □ = The Reach of Link Click Campaign ◊ = The Video Views ◊: 42,896 □: 23,593
- 34. DENTISTE’ Brief: To increase brand awareness and engagement within its online community with the aim of turning fans to consumers
- 35. DENTISTE’ Services used: Social Media Management, Content Marketing, Social Media Advertising
- 36. DENTISTE’ DENTISTE' is a global leader in premium oral care solutions with its products spreading across 20 countries in 6 continents.
- 44. CRAFT Brief: To build and engage an audience interested in craft beer, with the aim of to turning fans into consumers
- 45. CRAFT Services used: Social Media Management. Content Marketing. Social Media Advertising
- 46. CRAFT When we were approached by Craft, they were a small, newly established, pop up craft beer bar with one location. We were tasked with growing both a local and curious market, along with a more knowledgeable expat market. To achieve this we set about establishing and managing three social platforms: Facebook, Instagram and Twitter. We used all three platforms to create a strong sense of brand, build a strong presence and educate a rapidly growing fan base in the craft beer movement. The challenge was to justify the high price point of the craft beers on offer and to encourage curious fans to visit the establishment to sample the beers. This project was a huge success, which allowed our client to open up a further two venues within Thailand and spawned the birth of a number of competing craft beer bars.
- 47. 47 CRAFT
- 48. 48 CRAFT
- 49. 49 CRAFT
- 50. 50 CRAFT
- 51. 51 CRAFT
- 52. Other content examples Social Media content
- 53. 53 St. Valentine’s Day idea Double tap on the image to see the complete func3onality on Instagram.
- 54. 54 St. Valentine’s Day idea Double tap on the image to see the complete func3onality on Instagram.
- 55. 55 Mango Tree IG account
- 56. 56 Jagermeister
- 57. 57 Jagermeister
- 62. 62 Facebook/Pinterest Covers and visuals
- 63. 63 Facebook/Pinterest Covers and visuals
- 64. 64 Facebook/Pinterest Covers and visuals
- 65. 65 Facebook/Pinterest Covers and visuals
- 66. 66 Facebook/Pinterest Covers and visuals
- 67. 67 Facebook/Pinterest Covers and visuals
- 68. 68 Facebook/Pinterest Covers and visuals
- 69. 69 Facebook/Pinterest Covers and visuals