Pega Automotive Omnibus
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This document appears to be a summary of survey findings from an automotive omnibus survey conducted on October 22, 2018. It includes profiles and responses to 15 questions about customers' vehicle ownership experiences, satisfaction factors, warranty understanding and usage, service triggers, and brand loyalty drivers. It concludes with demographic questions about respondents' age, income, education, location, race, and gender. The document aims to provide insights into customers' perceptions of various aspects of the automotive purchasing and ownership experience.
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Pega Automotive Omnibus
- 1. © 2018 Pegasystems Inc. CONFIDENTIAL Pega Automotive Omnibus Survey Findings 22 October 2018
- 4. • Q1: I have owned or leased my car for…
- 5. • Profile: Q1 Survey question: I have owned or leased my car for
- 6. • Q2: My car was new or preowned at date of purchase…
- 7. • Profile: Q2 Survey question: My car was new or preowned at date of purchase
- 8. • Q3: I purchased my car from…
- 9. • Profile: Q3 Survey question: I purchased my car from
- 10. • Q4: What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 11. • Profile: Product quality - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 12. • Profile: Safety / No recalls - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 13. Profile: Vehicle performance / reliability - What are the primary drivers of your satisfaction as a customer after purchasing/ leasing a vehicle?
- 14. • Profile: Price - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 15. Profile: Quality of service/follow up interactions after the sale - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 16. Profile: Availability of parts/service - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 17. Profile: Advanced technology in the vehicle - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 18. Profile: Ease of doing business - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 19. • Profile: Warranty coverage - What are the primary drivers of your satisfaction as a customer after purchasing/leasing a vehicle?
- 20. Q5: My car’s warranty status is…
- 21. Profile: Q5 Survey question: My car's warranty status is
- 22. • Q6: I have an extended warranty…
- 23. • Profile: Q6 Survey question: I have an extended warranty
- 24. • Q7: What was the barrier to getting an extended warranty?
- 25. • Profile: Q7 Survey question: What was a barrier to getting extended warranty?
- 26. • Q8: Do you feel you completely understand your warranty?
- 27. • Profile: Q8 Survey question: Do you feel you completely understand your warranty?
- 28. • Q9: When was the last time you evaluated/reviewed what was currently covered by your warranty?
- 29. • Profile: Q9 Survey question: When was the last time you evaluated/reviewed what was currently covered by your warranty?
- 30. • Q10: When was the last time you used a benefit from your warranty?
- 31. • Profile: Q10 Survey question: When was the last time you used a benefit from your warranty?
- 32. Q11: Warranty or extended warranty coverage is important and valuable to helping me feel reassured I am protected in the event my car has problems.
- 33. • Profile: Q11 Survey question: Warranty or extended warranty coverage is important and valuable to helping me feel reassured I am protected in the event my car has problems.
- 34. • Q12: What triggers you to seek service on your vehicle?
- 35. • Profile: Q12 Survey question: What triggers you to seek service on your vehicle?
- 36. • Q13: What would drive loyalty for you with a car brand?
- 37. • Profile: A positive experience with a dealership - What would drive loyalty for you with a car brand?
- 38. • Profile: Past experience with the brand - What would drive loyalty for you with a car brand?
- 39. • Profile: Family and friends' recommendations - What would drive loyalty for you with a car brand?
- 40. • Profile: Features and technology - What would drive loyalty for you with a car brand?
- 41. • Profile: Vehicle performance - What would drive loyalty for you with a car brand?
- 42. • Profile: Price - What would drive loyalty for you with a car brand?
- 43. • Profile: Warranty and service packages - What would drive loyalty for you with a car brand?
- 44. Q14: I see value in mobile or connected app experience using data from my automobile to enhance my overall in-auto experience.
- 45. • Profile: Q14 Survey question: I see value in mobile or connected app experience using data from my automobile to enhance my overall in-auto experience.
- 46. • Q15: I am concerned about how my personal or vehicle data might be used or exploited.
- 47. • Profile: Q15 Survey question: I am concerned about how my personal or vehicle data might be used or exploited.
- 48. Appendix
- 49. • D1: Are you…?
- 50. • D2: How old are you?
- 51. • D3: What was your total HOUSEHOLD income from all sources, before taxes or other deductions?
- 52. • D4: What is your current employment status?
- 53. • D5: What is the highest level of school you have completed or the highest degree you have received?
- 54. • D6: Where in the USA do you live?
- 55. • D6: Which region do you live in?
- 56. • D7: Which of the following describes your race?
- 57. • D8: Which of these best describes you?
Editor's Notes
- Front|1
- SurveyFindings
- Appendix