Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Phil Hendrix
19 SlideShares 121 Followers 150 Followings
Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments. Specialties: Innovation, disruptive strategy, mobile, location, marketing
Contact Details
Tags
mobile innovation market research social tablets value proposition marketing startups m-commerce mobile apps gamification behavioral economics lbs strategy testing new products venture capital positioning adoption market size market mobile device smart phones mobile device tablets smart phones market adoption ipad elasticity location-based services geoloco mobile devices geo location-based services wireles market potential new-to-market products statistics demand enterprises customer needs customer experience disruptive innovation engagement big data location #imediasummit m-payments algorithms signals data digital consumers shopping apps #consumer #ux #retailing #mobile loyalty mobile social strategy customer service mobile social consumers engagement strategy market mobile customer loyalty strategy marketing behavior change mobile tablets price ipad elasticity survey resear mobile m-commerce lbs social research technology ctia pricing choice modeling google
See more
  • Presentations
  • Infographics
Latest Most Popular

Drive Revenue and Loyalty by Engaging Mobile and Social Consumers

11 years ago • 979 Views