Personal Information
Organization / Workplace
Greater Atlanta Area, GA United States
Occupation
Director immr
Industry
Telecom / Mobile
Website
www.immr.org
About
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments.
Specialties: Innovation, disruptive strategy, mobile, location, marketing
Tags
mobile
market research
innovation
social
tablets
value proposition
marketing
startups
behavioral economics
gamification
m-commerce
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adoption
testing
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venture capital
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customer needs
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big data
location
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