International Growth Strategies
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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'. The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.
International Growth Strategies
- 1. International Growth Strategies Alex Barrera (@abarrera) Berlin, November 2012
- 3. 2007 Pool Mansion http://www.slideshare.net/press42 @abarrera #goGlobal
- 6. 2012 http://www.slideshare.net/press42 @abarrera #goGlobal
- 7. Local isn’t enough http://www.slideshare.net/press42 @abarrera #goGlobal
- 8. Show Me The Money http://www.slideshare.net/press42 @abarrera #goGlobal
- 9. Change our mentality http://www.slideshare.net/press42 @abarrera #goGlobal
- 10. Local market = comfort zone http://www.slideshare.net/press42 @abarrera #goGlobal
- 11. Expensive VERY http://www.slideshare.net/press42 @abarrera #goGlobal
- 12. Then global Start local http://www.slideshare.net/press42 @abarrera #goGlobal
- 13. Back to reality http://www.slideshare.net/press42 @abarrera #goGlobal
- 14. Language Barriers http://www.slideshare.net/press42 @abarrera #goGlobal
- 15. VS Content Interface http://www.slideshare.net/press42 @abarrera #goGlobal
- 16. “No one is a prophet in their own land” http://www.slideshare.net/press42 @abarrera #goGlobal
- 17. The grass is always greener on the other side http://www.slideshare.net/press42 @abarrera #goGlobal
- 18. LONG sales cycles http://www.slideshare.net/press42 @abarrera #goGlobal
- 19. Try it in Southern EU... http://www.slideshare.net/press42 @abarrera #goGlobal
- 20. Keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
- 21. hold it... no, keep waiting... http://www.slideshare.net/press42 @abarrera #goGlobal
- 22. Faster More & money http://www.slideshare.net/press42 @abarrera #goGlobal
- 27. Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
- 28. No Gov Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
- 29. GDP -1.1% No Gov Going DOWN http://www.slideshare.net/press42 @abarrera #goGlobal
- 30. GDP -1.1% No Gov Going DOWN Neutral http://www.slideshare.net/press42 @abarrera #goGlobal
- 31. GDP -1.1% No Gov Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
- 32. GDP -1.1% No Gov Poor neighbors Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
- 33. Vodka GDP -1.1% No Gov Poor neighbors Going DOWN Neutral Music? http://www.slideshare.net/press42 @abarrera #goGlobal
- 34. Once local, always local http://www.slideshare.net/press42 @abarrera #goGlobal
- 35. Oh my! Scary countries! http://www.slideshare.net/press42 @abarrera #goGlobal
- 36. Going global Strategy (GGS) http://www.slideshare.net/press42 @abarrera #goGlobal
- 37. Mentality shift http://www.slideshare.net/press42 @abarrera #goGlobal
- 38. English FIRST http://www.slideshare.net/press42 @abarrera #goGlobal
- 40. My province http://www.slideshare.net/press42 @abarrera #goGlobal
- 41. My country My province http://www.slideshare.net/press42 @abarrera #goGlobal
- 42. Step 1: Grow your international network http://www.slideshare.net/press42 @abarrera #goGlobal
- 43. Engage with visitors http://www.slideshare.net/press42 @abarrera #goGlobal
- 44. Locate your hub http://www.slideshare.net/press42 @abarrera #goGlobal
- 45. Engage with international orgs http://www.slideshare.net/press42 @abarrera #goGlobal
- 46. Engage with people that live in planes http://www.slideshare.net/press42 @abarrera #goGlobal
- 47. Engage with global connectors #wheelsUp #touchdown http://www.slideshare.net/press42 @abarrera #goGlobal
- 48. Step 2: Where next? http://www.slideshare.net/press42 @abarrera #goGlobal
- 49. Who is your customer? http://www.slideshare.net/press42 @abarrera #goGlobal
- 50. How about homework? Socio-Economical analysis Tech analysis http://www.slideshare.net/press42 @abarrera #goGlobal
- 51. Narrow your scope http://www.slideshare.net/press42 @abarrera #goGlobal
- 52. WE ARE STARTUPS Limited resources http://www.slideshare.net/press42 @abarrera #goGlobal
- 54. Step 3: Learn the culture http://www.slideshare.net/press42 @abarrera #goGlobal
- 55. Culture MATTERS http://www.slideshare.net/press42 @abarrera #goGlobal
- 56. Culture is EVERYTHING http://www.slideshare.net/press42 @abarrera #goGlobal
- 57. NO, you just think you know http://www.slideshare.net/press42 @abarrera #goGlobal
- 59. Meet the locals... http://www.slideshare.net/press42 @abarrera #goGlobal
- 62. Step 4: Deploy the strategy http://www.slideshare.net/press42 @abarrera #goGlobal
- 63. Strategy IS information http://www.slideshare.net/press42 @abarrera #goGlobal
- 64. Become known in the ecosystem http://www.slideshare.net/press42 @abarrera #goGlobal
- 66. Eventbrite, FB, Twitter, Digest, Plancast, Upcoming http://www.slideshare.net/press42 @abarrera #goGlobal
- 68. Find the orgs http://www.slideshare.net/press42 @abarrera #goGlobal
- 69. Efficient networking http://www.slideshare.net/press42 @abarrera #goGlobal
- 72. TNW NYC VC Venture Village http://www.slideshare.net/press42 @abarrera #goGlobal
- 73. Ping them WAY before http://www.slideshare.net/press42 @abarrera #goGlobal
- 74. Engage with the community Be a speaker Startup competition Help the locals http://www.slideshare.net/press42 @abarrera #goGlobal
- 75. Give before you take http://www.slideshare.net/press42 @abarrera #goGlobal
- 76. Don’t WASTE time FOCUS http://www.slideshare.net/press42 @abarrera #goGlobal
- 77. Find key players http://www.slideshare.net/press42 @abarrera #goGlobal
- 80. Define the tactic & execute http://www.slideshare.net/press42 @abarrera #goGlobal
- 83. Where? http://www.slideshare.net/press42 @abarrera #goGlobal
- 86. Rinse & repeat http://www.slideshare.net/press42 @abarrera #goGlobal
- 87. Step 4: Scaling out http://www.slideshare.net/press42 @abarrera #goGlobal
- 88. Define hard trend strategy http://www.slideshare.net/press42 @abarrera #goGlobal
- 90. Use the force http://www.slideshare.net/press42 @abarrera #goGlobal
- 91. Cross sell across global orgs http://www.slideshare.net/press42 @abarrera #goGlobal
- 92. Be READY http://www.slideshare.net/press42 @abarrera #goGlobal
- 93. Keep FOCUSED http://www.slideshare.net/press42 @abarrera #goGlobal
- 95. Kayak / Hipmunk / Fly scanner http://www.slideshare.net/press42 @abarrera #goGlobal
- 96. Free lunch speakers, customers, mentoring http://www.slideshare.net/press42 @abarrera #goGlobal
- 99. Fly on the wings of love... http://www.slideshare.net/press42 @abarrera #goGlobal
- 101. Coffee is expensive! http://www.slideshare.net/press42 @abarrera #goGlobal
- 102. Conclusion Keep it simple, one at a time Grow your international footprint Do your homework: Culture matters Engage with the locals Partner with locals Deploy tactic and measure Keep the focus on the global strategy http://www.slideshare.net/press42 @abarrera #goGlobal
- 103. THANKS! Alex Barrera (@abarrera) alex@press42.com http://www.slideshare.net/press42 @abarrera #goGlobal