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Content marketing strategy business proposal for technological companies

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Here is a business plan and proposal for "Contechxt Media" - a content marketing and strategy firm institutionalized to provide smart creative solutions to emerging small and mid-sized technological companies to enable them "connect to the power of storytelling".

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Connect To The Power Of Storytelling
Content Marketing Strategy Matters...
Content Marketing Maturity Gaps B2B tech companies lack a formalized, well-documented content process 75% 65% Unused and outdated content in B2B & B2C tech organizations B2B tech companies that effectively track ROI 0% Source: Sirius Decisions
Content Marketing Truly Works!! The Contechxt Media Perspective: Content marketing is already seeing tremendous growth and adoption, but most B2B tech companies still lag behind in adopting foundational requirements for success. 62% 70% 3X Less expensive than traditional marketing Tech consumers prefer to know a brand via articles, not ads Improved quality leads than traditional marketing
The Content Marketing Challenge Too much of Content Marketing also doesn’t get the intended results in the long-term. WHY?
The Content Marketing Challenge Lack of true analytics and ROI Inefficient, disorganized processes Unable to scale production No clearly defined strategy Lack of quality talent Unable to ensure quality control
The Role of a Strategic Consultant Source: Content Marketing Institute
Our Creative Process
Our Strategic Process
Our Unique Value Proposition Process People Technology EDUCATION SELECTION SOLUTION
Our Unique 3-C Approach
Our Tools For Success Technology Expertise Talent Methodology
GUIDANCE Our Secret 3-C Mantra Consistently Optimize Connect with Context GOALS Create to Curate
GOVERNANCEGUIDANCE Our Secret 3-C Mantra GOALS
Key Performance Indicators METRIC/GOAL BRAND AWARENESS THOUGHT INDUSTRY LEADERSHIP LEAD GENERATION & CONVERSIONS Engagement Total attention time Avg. attention time per person Return visitor rate Reach Total People Engagement Rate # of Content downloads Community Interaction Total Social Actions Avg. Finish Rate # of Signups Brand Perception Share of Voice Avg. engaged stories per person # of Inquiries/ Demo calls
Our ROI Promise 4x Return on content investment 5x Increase in content production 40% Reduction in time spent producing content 3x-8x Higher attention time than an avg. online story
Our Big Picture Vision It’s not going to be about the “future of Content Marketing” The Future is Content Marketing!
Contechxt Media. Connect To The Power Of Storytelling Let’s connect! PRIYAMVADHA RAMAKRISHNAN http://priyamvadha3.wixsite.com/ mycreativeendeavour priyamvadha.3@gmail.com 718-974-6226

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Content marketing strategy business proposal for technological companies

  • 1. Connect To The Power Of Storytelling
  • 3. Content Marketing Maturity Gaps B2B tech companies lack a formalized, well-documented content process 75% 65% Unused and outdated content in B2B & B2C tech organizations B2B tech companies that effectively track ROI 0% Source: Sirius Decisions
  • 4. Content Marketing Truly Works!! The Contechxt Media Perspective: Content marketing is already seeing tremendous growth and adoption, but most B2B tech companies still lag behind in adopting foundational requirements for success. 62% 70% 3X Less expensive than traditional marketing Tech consumers prefer to know a brand via articles, not ads Improved quality leads than traditional marketing
  • 5. The Content Marketing Challenge Too much of Content Marketing also doesn’t get the intended results in the long-term. WHY?
  • 6. The Content Marketing Challenge Lack of true analytics and ROI Inefficient, disorganized processes Unable to scale production No clearly defined strategy Lack of quality talent Unable to ensure quality control
  • 7. The Role of a Strategic Consultant Source: Content Marketing Institute
  • 10. Our Unique Value Proposition Process People Technology EDUCATION SELECTION SOLUTION
  • 11. Our Unique 3-C Approach
  • 12. Our Tools For Success Technology Expertise Talent Methodology
  • 13. GUIDANCE Our Secret 3-C Mantra Consistently Optimize Connect with Context GOALS Create to Curate
  • 15. Key Performance Indicators METRIC/GOAL BRAND AWARENESS THOUGHT INDUSTRY LEADERSHIP LEAD GENERATION & CONVERSIONS Engagement Total attention time Avg. attention time per person Return visitor rate Reach Total People Engagement Rate # of Content downloads Community Interaction Total Social Actions Avg. Finish Rate # of Signups Brand Perception Share of Voice Avg. engaged stories per person # of Inquiries/ Demo calls
  • 16. Our ROI Promise 4x Return on content investment 5x Increase in content production 40% Reduction in time spent producing content 3x-8x Higher attention time than an avg. online story
  • 17. Our Big Picture Vision It’s not going to be about the “future of Content Marketing” The Future is Content Marketing!
  • 18. Contechxt Media. Connect To The Power Of Storytelling Let’s connect! PRIYAMVADHA RAMAKRISHNAN http://priyamvadha3.wixsite.com/ mycreativeendeavour priyamvadha.3@gmail.com 718-974-6226