Big Picture CRO
•
115 likes•41,740 views
The document provides a summary of various resources on testing, conversion optimization, and statistical significance. It shares links to blog posts, case studies, tools, and infographics that discuss how page load speed, design, video, testing, and messaging can impact conversion rates. The resources highlighted include posts from Avinash Kaushik, Conversion Rate Experts, and the Obama campaign on A/B testing practices and strategies for improving low-converting pages.
Big Picture CRO
- 3. From my blog: http://moz.com/rand/
- 8. Most testing platforms have this built in. If you need a generic one and some tips on statistical significance, Avinash’s post here has good stuff: http://www.kaushik.net/avinash/excellent-analytics-tip1-statistical-significance/
- 23. From Conversion Rate Experts’ case study (which is definitely worth a read): http://www.conversion-rate-experts.com/crazy-egg-case-study/
- 24. CRE detailed their results with us here: http://www.conversion-rate-experts.com/seomoz-case-study/
- 26. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
- 27. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
- 28. Data and charts via: http://blog.tagman.com/2012/03/just-one-second-delay-in-page-load-can-cause-7-loss-in-customer-conversions/ ROI of page speed calculator: http://www.tagman.com/conversion-loss-calculator/
- 29. From Avinash Kaushik’s post: http://www.kaushik.net/avinash/tips-for-improving-high-bounce-low-conversion-web-pages/
- 30. Good place to find great designers: http://dribbble.com
- 31. Via Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
- 32. Via Kyle Rush: http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
- 33. The $300mm button story is a great anecdotal piece on this http://www.uie.com/articles/three_hund_million_button
- 34. From this excellent infographic: http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html
- 35. From this excellent infographic: http://www.zippycart.com/infographics/how-sales-messaging-affects-conversion-rates.html
- 36. Zappos’ great videos and detailed images help make them a standout in the field of online retailing: http://www.zappos.com/puma-future-cat-remix-2-ferrari-dandelion-black-high-risk-red
- 38. Three must-read links on video for conversion: http://conversionxl.com/how-to-use-video-to-increase-conversions/, and the case study data for eParty: http://www.internetretailer.com/2011/02/22/videos-boost-online-profile-eparty-unlimited and for Premiere Game Tables: http://blog.treepodia.com/2011/03/ecommerce-video-roi-a-case-study/. I also highly recommend http://wistia.com which we use at Moz for video.
- 39. Great post on case studies and lessons learned: http://moz.com/blog/lessons-learned-from-21-case-studies-in-conversion-rate-optimization-10585