Successful Enterprise 2.0 and Social Media
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Slides used at KMWorld 2007 by Ross Dawson in his speech on Successful Enterprise 2.0 and Social Media - for more details see: http://www.rossdawsonblog.com/weblog/archives/2007/11/successful_ente.html
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Successful Enterprise 2.0 and Social Media
- 1. Successful Enterprise 2.0 and Social Media Ross Dawson Chairman, Future Exploration Network Author, Living Networks and Developing Knowledge-Based Client Relationships
- 2. A portal to an infinite world
- 3. Anyone can publish on the web
- 5. This is what I think is interesting
- 6. The birth of the global brain
- 7. “ Finite players play within boundaries; infinite players play with boundaries” - James Carse
- 8. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 9. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 16. Key issues for Enterprise 2.0 How do we gather inputs from people’s behaviors and opinions? What outcomes (especially in accessing information and knowledge) will be valuable to staff and the organization? How can activity on individual-level tools (blogs, wikis, virtual worlds) be aggregated to be valuable across the enterprise? What tools give power and value to users?
- 17. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 20. The shift to social search
- 21. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 23. Easy recombination of pieces
- 24. Work as play
- 25. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 27. Small applications that fit together
- 28. Motivation and value in networks Financial Contribution Outcome Learning Community Reputation Coolness Fun Fairness
- 29. Key dimensions of social networks Formal Structure Ad-hoc Defined Roles Undefined Open Scope Closed Voluntary Participation Mandated High Liquidity Low Explicit Norms Unclear Clear Identity None Homogenous Expertise Diverse
- 30. Successful technology purchasing decisions
- 31. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 32. The long, long tail
- 33. Media anywhere Photo: Noys, Flickr
- 34. Towards infinite content Photo: Goldberg, Flickr
- 35. e-paper will transform print
- 37. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 38. Lessons for Enterprise 2.0 It is about the architecture Capture inputs Create relevance Establish guidelines Enable Do-It-Yourself applications Experiment! There are no answers yet
- 39. Web 2.0 Framework Enterprise social networks Collaborative filtering Strategy Power to the user Organization = media
- 40. Online resources “ Dawson has pulled off the nigh-impossible: improved on what was already a terrific book. Even more than before, this is essential reading for professional service firms.” - David Maister , author, Managing the Professional Service Firm www.rossdawsonblog.com Commentary, free chapters, and downloads at: “ I’m not sure that even Ross Dawson realizes how radical – and how likely – his vision of the future is.” - Seth Godin , author, Purple Cows