The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.
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More Related Content
Webmaffia - Social media snapshot
2. Brands
Birla Sun Life Mutual
Fund
Saffola Fit Foodie
Meru Cabs
Puresense
Ozee
Integriti Clothing
Lamy
Pastiwala
4. Approach
Use #SabseImportantPlan to promote mutual funds (SIP) on
social media channels like Facebook, Twitter and LinkedIn and to
create engagement around the same.
Educate people about the importance of investing in SIP and how
it will help them to accomplish their goals
Promote different funds via social media.
5. Birla Sun Life Mutual Fund - Numbers
Platform June 2016 December 2016 Growth
Faceboo
k
Likes- 382,066 Likes- 622,688 Likes- 240,622
Twitter
Followers-
13,106
Followers- 49,962 Followers- 36,353
LinkedIn
Followers-
3,963
Followers- 5,120 Followers- 1157
6. Activities
• Promote their campaign #SabseImportantPlan exclusively along
with different content plans to increase the engagement
• Did various campaigns on social media for the brand which
includes #OnlyForYouPapa, #SabSeImportantPlan, #SmallJoys,
#AChanceToFly, #FukatKeKharche etc.
• Integrated Offline activities with social media marketing and
promoted SIP across Pan India
• Covered events on Facebook Live and Periscope
7. Key Highlights
Increase in fan growth and engagement rates on social
platforms
#SabseImportantPlan and #AChanceToFly trending on twitter in
the top 3 on India trends
Twitter celebrities tweeting about the campaigns and
acknowledging it
Lighthouse Insights covering our topical posts among top posts
on social media
Campaign India and Economic Times talking about BSLMF in
their articles
16. Approach
Introducing Saffola fit foodie on social media, the approach was
to create a strong presence and build a community
Populating recipes, Whatsapp features and website
Generating awareness and engagement through different
activities like #CraveNoMore, #RecipeChallenge etc.
Introducing the chefs on different platforms and promoting
Saffola Masala Oats
17. Saffola Fit Foodie - Numbers
Platform November 2014 December 2016 Growth
Faceboo
k
Likes- 0 Likes- 279,397 279,397
Twitter Followers- 0 Followers- 2,989 2,989
YouTube Subscribers- 2756 Subscribers- 32,072 29,316
Instagra
m
(Started
July
Followers- 0 Followers- 192 192
18. Activities
Promote different recipes, whatsapp feature and website features
with interesting content
Did various contests and campaigns like #CraveNoMore,
#13thTheFoodieFriday, #RecipeChallenge etc.
Started instagram for Saffola fit foodie and engaged with the
audience with interesting content
Covered the offline activity on twitter by live tweeting about the
event
19. Key Highlights
Increase in fan growth and engagement rates on social
platforms
Saffola fit foodie trending on Facebook among females in the
age group 25-44
4.5 star user rating on Facebook with more than 500 reviews
Lighthouse Insights covering our topical posts among top posts
on social media
Twitter celebrities engaging and starting conversations with
Saffola fit foodie
YouTube channel got verified in February 2015 and viewership
increased by 4 times
27. Approach
To build a community and increase awareness on social media.
Increase reach and engagement on social media through
different activities.
Increase brand value of Meru when it comes to cabs.
Fresh and consistent creative appeal.
29. Activities
Promote Meru and its cash back offers via different posts after
demonetization came into existence
Did #MeruTurnsMerry activity during Christmas to promote
Christmas offer and share joy among fans
Took the route of minimalistic creatives for social media posts
Started posting about current trends and events like match,
forefathers day, etc.
30. Key Highlights
Increase in followers and engagement rates on social platforms
Positive review on contest from fans on Facebook and Twitter
Increase in daily post reach
Fans acknowledging digital Christmas greeting cards with
#MeruTurnsMerry
35. Approach
To build a community on social media and inform them about
Puresense
Connect with the audience and inform them about the thought -
No harmful chemicals
Promote products on Instagram with minimal creative approach
Make fans buy puresense products
37. Activities
Since it was a teaser phase for brand, informed fans about
products and the thought “No harmful chemicals”
Talked on social media about saving environment and toxic free
products
Did a product shoot to promote Puresense products on instagram
38. Key Highlights
Increase in followers and engagement rates on social platforms
Positive review from fans about the product and page updates
Fans connecting well on Instagram and liking the content
shared
Buy now push on Nykaa helped in reaching relevant audience.
42. Approach
Launching Zee digital’s latest app Ozee on social media paltforms
Facebook and Twitter.
Since “Entertainment Now” being the tag line of the brand,
showing the transition on social from Not Now to Entertainment
Now.
Generating awareness about the app and increase engagement
through different activities like #NotNow and
#EntertainmentNow.
Incorporate new content buckets to engage with TG.
43. OZEE- Numbers
Platform February 2016 March 2016 Growth
Faceboo
k
Likes- 0 Likes- 10,051 10,051
Twitter Followers- 0 Followers- 289 289
44. Activities
Launch on social media with #NotNow and continue till
#EntertainmentNow with different content plans.
Did two campaigns #NotNow and #EntertainmentNow and both
trended on twitter.
Engaged with people by sharing the latest and regional content.
Reached to the TG with relevant and topical content.
45. Key Highlights
Increase in fan growth and engagement rates on social
platforms in 2 months period during launch phase.
#NotNow and #EntertainmentNow trending on twitter
throughout the day during launch phase.
Covered Festive events on Facebook.
Start humorous tweets from brand handle to connect it with the
brand image.
49. Integriti clothing is a lifestyle brand targeted at young generation with
a tagline
“The Spirit Called Youth”
50. Approach
Promote their brand using their campaign shoots
Run engaging campaigns with the user base
Create content which relates to their audience
51. Activities
Complete the story campaign
Identify the Emotion
Score prediction contests for IPL
#IfRajiniKanthWasPM
53. Key Highlights
Gained approximately 250 fans on fb each month without a
spend
#IfRajiniKanthWasPM got over 500 tweets from the users
Twitter went from 3 to 350 followers in 6 months
54. A Germany based luxury writing instruments' brand wanted to
promote their collection in the Indian market.
55. Approach
On Facebook: Promote through rich images and crisp copy that
talk about their collection, quotes and engagement posts.
57. A Baroda based organized waste paper collector brand
aimed to create awareness about their brand and their
doings.
58. Approach
Content was strategized around the core thought 'Let's re-create
our world' and broken down into Think. Act. Believe.
Design Approach: Creatives that reflected a recycled world made
of paper