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Webmaffia - Social media snapshot

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The document provides information on social media strategies and results for several brands. It summarizes the approach taken for Birla Sun Life Mutual Fund which was to promote SIP on social media using hashtags and educate people about investing in SIP. This led to growth in Facebook likes and Twitter followers between June 2016 to December 2016. It also summarizes the approach taken for Saffola Fit Foodie which was to create a strong social media presence and build a community by sharing recipes and promotions which grew Facebook likes significantly between 2014 to 2016.

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Webmaffia - Social media snapshot

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Brands  Birla Sun Life Mutual Fund  Saffola Fit Foodie  Meru Cabs  Puresense  Ozee  Integriti Clothing  Lamy  Pastiwala

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Webmaffia - Social media snapshot

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Approach  Use #SabseImportantPlan to promote mutual funds (SIP) on social media channels like Facebook, Twitter and LinkedIn and to create engagement around the same.  Educate people about the importance of investing in SIP and how it will help them to accomplish their goals  Promote different funds via social media.

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Birla Sun Life Mutual Fund - Numbers Platform June 2016 December 2016 Growth Faceboo k Likes- 382,066 Likes- 622,688 Likes- 240,622 Twitter Followers- 13,106 Followers- 49,962 Followers- 36,353 LinkedIn Followers- 3,963 Followers- 5,120 Followers- 1157

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Activities • Promote their campaign #SabseImportantPlan exclusively along with different content plans to increase the engagement • Did various campaigns on social media for the brand which includes #OnlyForYouPapa, #SabSeImportantPlan, #SmallJoys, #AChanceToFly, #FukatKeKharche etc. • Integrated Offline activities with social media marketing and promoted SIP across Pan India • Covered events on Facebook Live and Periscope

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Key Highlights  Increase in fan growth and engagement rates on social platforms  #SabseImportantPlan and #AChanceToFly trending on twitter in the top 3 on India trends  Twitter celebrities tweeting about the campaigns and acknowledging it  Lighthouse Insights covering our topical posts among top posts on social media  Campaign India and Economic Times talking about BSLMF in their articles

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Creatives

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Creatives

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Campaign Creatives

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Trending on twitter

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Articles in LightHouse Insight

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Talking point on Twitter

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BSLMF in the news

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Webmaffia - Social media snapshot

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Approach  Introducing Saffola fit foodie on social media, the approach was to create a strong presence and build a community  Populating recipes, Whatsapp features and website  Generating awareness and engagement through different activities like #CraveNoMore, #RecipeChallenge etc.  Introducing the chefs on different platforms and promoting Saffola Masala Oats

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Saffola Fit Foodie - Numbers Platform November 2014 December 2016 Growth Faceboo k Likes- 0 Likes- 279,397 279,397 Twitter Followers- 0 Followers- 2,989 2,989 YouTube Subscribers- 2756 Subscribers- 32,072 29,316 Instagra m (Started July Followers- 0 Followers- 192 192

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Activities  Promote different recipes, whatsapp feature and website features with interesting content  Did various contests and campaigns like #CraveNoMore, #13thTheFoodieFriday, #RecipeChallenge etc.  Started instagram for Saffola fit foodie and engaged with the audience with interesting content  Covered the offline activity on twitter by live tweeting about the event

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Key Highlights  Increase in fan growth and engagement rates on social platforms  Saffola fit foodie trending on Facebook among females in the age group 25-44  4.5 star user rating on Facebook with more than 500 reviews  Lighthouse Insights covering our topical posts among top posts on social media  Twitter celebrities engaging and starting conversations with Saffola fit foodie  YouTube channel got verified in February 2015 and viewership increased by 4 times

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Creatives

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Creatives

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Trending on Facebook Saffola Fit Foodie trended on Facebook among Females in the Age Group 25-44.

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Articles in LightHouse Insight

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Positive reviews on Facebook

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Talking point on twitter

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Webmaffia - Social media snapshot

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Approach  To build a community and increase awareness on social media.  Increase reach and engagement on social media through different activities.  Increase brand value of Meru when it comes to cabs.  Fresh and consistent creative appeal.

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Meru Cabs- Numbers Platform 1st December’16 31st December’16 Growth Faceboo k Likes- 188,328 Likes- 188,156 -172 Twitter Followers- 15,798 Followers- 17,306 1508

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Activities  Promote Meru and its cash back offers via different posts after demonetization came into existence  Did #MeruTurnsMerry activity during Christmas to promote Christmas offer and share joy among fans  Took the route of minimalistic creatives for social media posts  Started posting about current trends and events like match, forefathers day, etc.

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Key Highlights  Increase in followers and engagement rates on social platforms  Positive review on contest from fans on Facebook and Twitter  Increase in daily post reach  Fans acknowledging digital Christmas greeting cards with #MeruTurnsMerry

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Creatives

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Digital customized greeting cards

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Tweet reach for #MeruTurnsMerry

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Webmaffia - Social media snapshot

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Approach  To build a community on social media and inform them about Puresense  Connect with the audience and inform them about the thought - No harmful chemicals  Promote products on Instagram with minimal creative approach  Make fans buy puresense products

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Puresense Numbers Platform 16th November’16 31st December’16 Growth Faceboo k Likes- 397 Likes- 4191 3794 Twitter Followers- 0 Followers- 50 50 Instagra m Followers- 0 Followers- 105 105

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Activities  Since it was a teaser phase for brand, informed fans about products and the thought “No harmful chemicals”  Talked on social media about saving environment and toxic free products  Did a product shoot to promote Puresense products on instagram

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Key Highlights  Increase in followers and engagement rates on social platforms  Positive review from fans about the product and page updates  Fans connecting well on Instagram and liking the content shared  Buy now push on Nykaa helped in reaching relevant audience.

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Creatives

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Instagram Creatives

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Webmaffia - Social media snapshot

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Approach  Launching Zee digital’s latest app Ozee on social media paltforms Facebook and Twitter.  Since “Entertainment Now” being the tag line of the brand, showing the transition on social from Not Now to Entertainment Now.  Generating awareness about the app and increase engagement through different activities like #NotNow and #EntertainmentNow.  Incorporate new content buckets to engage with TG.

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OZEE- Numbers Platform February 2016 March 2016 Growth Faceboo k Likes- 0 Likes- 10,051 10,051 Twitter Followers- 0 Followers- 289 289

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Activities  Launch on social media with #NotNow and continue till #EntertainmentNow with different content plans.  Did two campaigns #NotNow and #EntertainmentNow and both trended on twitter.  Engaged with people by sharing the latest and regional content.  Reached to the TG with relevant and topical content.

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Key Highlights  Increase in fan growth and engagement rates on social platforms in 2 months period during launch phase.  #NotNow and #EntertainmentNow trending on twitter throughout the day during launch phase.  Covered Festive events on Facebook.  Start humorous tweets from brand handle to connect it with the brand image.

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Creatives

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Trending on Twitter

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Hashtag Reach during Launch

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Integriti clothing is a lifestyle brand targeted at young generation with a tagline “The Spirit Called Youth”

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Approach  Promote their brand using their campaign shoots  Run engaging campaigns with the user base  Create content which relates to their audience

51

Activities  Complete the story campaign  Identify the Emotion  Score prediction contests for IPL  #IfRajiniKanthWasPM

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Creative Bold Story Write a story with the keyword “Bold”

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Key Highlights  Gained approximately 250 fans on fb each month without a spend  #IfRajiniKanthWasPM got over 500 tweets from the users  Twitter went from 3 to 350 followers in 6 months

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A Germany based luxury writing instruments' brand wanted to promote their collection in the Indian market.

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Approach  On Facebook: Promote through rich images and crisp copy that talk about their collection, quotes and engagement posts.

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Creative

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A Baroda based organized waste paper collector brand aimed to create awareness about their brand and their doings.

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Approach  Content was strategized around the core thought 'Let's re-create our world' and broken down into Think. Act. Believe.  Design Approach: Creatives that reflected a recycled world made of paper

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Creative

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Webmaffia - Social media snapshot

More Related Content

Webmaffia - Social media snapshot

  • 2. Brands  Birla Sun Life Mutual Fund  Saffola Fit Foodie  Meru Cabs  Puresense  Ozee  Integriti Clothing  Lamy  Pastiwala
  • 4. Approach  Use #SabseImportantPlan to promote mutual funds (SIP) on social media channels like Facebook, Twitter and LinkedIn and to create engagement around the same.  Educate people about the importance of investing in SIP and how it will help them to accomplish their goals  Promote different funds via social media.
  • 5. Birla Sun Life Mutual Fund - Numbers Platform June 2016 December 2016 Growth Faceboo k Likes- 382,066 Likes- 622,688 Likes- 240,622 Twitter Followers- 13,106 Followers- 49,962 Followers- 36,353 LinkedIn Followers- 3,963 Followers- 5,120 Followers- 1157
  • 6. Activities • Promote their campaign #SabseImportantPlan exclusively along with different content plans to increase the engagement • Did various campaigns on social media for the brand which includes #OnlyForYouPapa, #SabSeImportantPlan, #SmallJoys, #AChanceToFly, #FukatKeKharche etc. • Integrated Offline activities with social media marketing and promoted SIP across Pan India • Covered events on Facebook Live and Periscope
  • 7. Key Highlights  Increase in fan growth and engagement rates on social platforms  #SabseImportantPlan and #AChanceToFly trending on twitter in the top 3 on India trends  Twitter celebrities tweeting about the campaigns and acknowledging it  Lighthouse Insights covering our topical posts among top posts on social media  Campaign India and Economic Times talking about BSLMF in their articles
  • 13. Talking point on Twitter
  • 14. BSLMF in the news
  • 16. Approach  Introducing Saffola fit foodie on social media, the approach was to create a strong presence and build a community  Populating recipes, Whatsapp features and website  Generating awareness and engagement through different activities like #CraveNoMore, #RecipeChallenge etc.  Introducing the chefs on different platforms and promoting Saffola Masala Oats
  • 17. Saffola Fit Foodie - Numbers Platform November 2014 December 2016 Growth Faceboo k Likes- 0 Likes- 279,397 279,397 Twitter Followers- 0 Followers- 2,989 2,989 YouTube Subscribers- 2756 Subscribers- 32,072 29,316 Instagra m (Started July Followers- 0 Followers- 192 192
  • 18. Activities  Promote different recipes, whatsapp feature and website features with interesting content  Did various contests and campaigns like #CraveNoMore, #13thTheFoodieFriday, #RecipeChallenge etc.  Started instagram for Saffola fit foodie and engaged with the audience with interesting content  Covered the offline activity on twitter by live tweeting about the event
  • 19. Key Highlights  Increase in fan growth and engagement rates on social platforms  Saffola fit foodie trending on Facebook among females in the age group 25-44  4.5 star user rating on Facebook with more than 500 reviews  Lighthouse Insights covering our topical posts among top posts on social media  Twitter celebrities engaging and starting conversations with Saffola fit foodie  YouTube channel got verified in February 2015 and viewership increased by 4 times
  • 22. Trending on Facebook Saffola Fit Foodie trended on Facebook among Females in the Age Group 25-44.
  • 25. Talking point on twitter
  • 27. Approach  To build a community and increase awareness on social media.  Increase reach and engagement on social media through different activities.  Increase brand value of Meru when it comes to cabs.  Fresh and consistent creative appeal.
  • 28. Meru Cabs- Numbers Platform 1st December’16 31st December’16 Growth Faceboo k Likes- 188,328 Likes- 188,156 -172 Twitter Followers- 15,798 Followers- 17,306 1508
  • 29. Activities  Promote Meru and its cash back offers via different posts after demonetization came into existence  Did #MeruTurnsMerry activity during Christmas to promote Christmas offer and share joy among fans  Took the route of minimalistic creatives for social media posts  Started posting about current trends and events like match, forefathers day, etc.
  • 30. Key Highlights  Increase in followers and engagement rates on social platforms  Positive review on contest from fans on Facebook and Twitter  Increase in daily post reach  Fans acknowledging digital Christmas greeting cards with #MeruTurnsMerry
  • 33. Tweet reach for #MeruTurnsMerry
  • 35. Approach  To build a community on social media and inform them about Puresense  Connect with the audience and inform them about the thought - No harmful chemicals  Promote products on Instagram with minimal creative approach  Make fans buy puresense products
  • 36. Puresense Numbers Platform 16th November’16 31st December’16 Growth Faceboo k Likes- 397 Likes- 4191 3794 Twitter Followers- 0 Followers- 50 50 Instagra m Followers- 0 Followers- 105 105
  • 37. Activities  Since it was a teaser phase for brand, informed fans about products and the thought “No harmful chemicals”  Talked on social media about saving environment and toxic free products  Did a product shoot to promote Puresense products on instagram
  • 38. Key Highlights  Increase in followers and engagement rates on social platforms  Positive review from fans about the product and page updates  Fans connecting well on Instagram and liking the content shared  Buy now push on Nykaa helped in reaching relevant audience.
  • 42. Approach  Launching Zee digital’s latest app Ozee on social media paltforms Facebook and Twitter.  Since “Entertainment Now” being the tag line of the brand, showing the transition on social from Not Now to Entertainment Now.  Generating awareness about the app and increase engagement through different activities like #NotNow and #EntertainmentNow.  Incorporate new content buckets to engage with TG.
  • 43. OZEE- Numbers Platform February 2016 March 2016 Growth Faceboo k Likes- 0 Likes- 10,051 10,051 Twitter Followers- 0 Followers- 289 289
  • 44. Activities  Launch on social media with #NotNow and continue till #EntertainmentNow with different content plans.  Did two campaigns #NotNow and #EntertainmentNow and both trended on twitter.  Engaged with people by sharing the latest and regional content.  Reached to the TG with relevant and topical content.
  • 45. Key Highlights  Increase in fan growth and engagement rates on social platforms in 2 months period during launch phase.  #NotNow and #EntertainmentNow trending on twitter throughout the day during launch phase.  Covered Festive events on Facebook.  Start humorous tweets from brand handle to connect it with the brand image.
  • 49. Integriti clothing is a lifestyle brand targeted at young generation with a tagline “The Spirit Called Youth”
  • 50. Approach  Promote their brand using their campaign shoots  Run engaging campaigns with the user base  Create content which relates to their audience
  • 51. Activities  Complete the story campaign  Identify the Emotion  Score prediction contests for IPL  #IfRajiniKanthWasPM
  • 52. Creative Bold Story Write a story with the keyword “Bold”
  • 53. Key Highlights  Gained approximately 250 fans on fb each month without a spend  #IfRajiniKanthWasPM got over 500 tweets from the users  Twitter went from 3 to 350 followers in 6 months
  • 54. A Germany based luxury writing instruments' brand wanted to promote their collection in the Indian market.
  • 55. Approach  On Facebook: Promote through rich images and crisp copy that talk about their collection, quotes and engagement posts.
  • 57. A Baroda based organized waste paper collector brand aimed to create awareness about their brand and their doings.
  • 58. Approach  Content was strategized around the core thought 'Let's re-create our world' and broken down into Think. Act. Believe.  Design Approach: Creatives that reflected a recycled world made of paper