Steward of brands – Achieving brand promise, brand vision, brand position, brand architecture and overall business goals for the brand through a strategic design approach.
Engage, inspire and galvanize the creative team around the brand vision, position and strategies so they are clear in bringing them to life in their creative solutions.
Participate in brand strategy discussions and contribute in laying the foundations of a brand.
Work collaboratively with marketing communications to execute designs consistent with a
determined communications hierarchy and a design language.
Develop a digital roadmap in sync with the vision and business goals. Work collaboratively with Brand teams/sou...