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On
How to become
a CMO
SANGRAM VAJRE
Less than 1% of marketers will have a shot of
becoming a CMO.
What are YOU doing to be part of that 1%?
@sangramvajre
Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower
KNOW YOUR
SUPERPOWER
@sangramvajre
Being intentional is more important being brilliant
@sangramvajre
Driver
Doer
D
ream
er
CMO
Extreme
Focus
Credibility
Picture of
Success
Priority
Kindness
Burnout
@sangramvajre
Identify your superpower and blindspot
Identify what type of CMO you really are and size
of the organization you could transform
Questions
@sangramvajre
I am a _________ best suited for a CMO position at
______ size company.
Write this down
KNOW YOUR
BUSINESS
@sangramvajre
You can only be GREAT at one thing
@sangramvajre
Team
M
etrics
Storytelling
CMO
@sangramvajre
Identify how you can become a better storyteller
Identify the business metrics you need to learn
the most
Identify your gaps and hire them first
Questions
@sangramvajre
I am going to focus on ______ by doing ______
each week.
Write this down
KNOW YOUR
STAKEHOLDERS
@sangramvajre
Trust is built one moment at a time
@sangramvajre
CRO
CFO
C
EO
CMO
@sangramvajre
Who makes me the most uncomfortable of the
three roles?
Questions
@sangramvajre
I am going to build strong relationship with
my/outside CEO, CRO, and CFO by doing
__________ each month.
Write this down
BUILD A
PERSONAL BRAND
@sangramvajre
No one hires the invisible
@sangramvajre
Share
Teach
Talk
CMO
@sangramvajre
Identify how you are going to build your brand
one day at a time.
Questions
@sangramvajre
I will do ________ on a daily / weekly / monthly.
Write this down
Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower
WHERE DO I
START?
Build a personal brand
Know your
business
Know your
stakeholders+ +
@sangramvajre
Know your
superpower
Dreamer CFOMetrics
Publishing my views
weekly
Less than 1% of marketers will have a shot of becoming a CMO.
@sangramvajre
@sangramvajre
Text CMO to 33777 and I will send you
these slides and worksheets.
Find a mentor and a community to become
1% better each week.
Do this!

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How To Become a CMO