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1

The Effective Executive
Peter F. Drucker
1966

2

Effectiveness
• Executive must manage themselves for effectiveness if they expect
others to follow
• Intelligence, hard work and knowledge are not enough, others must
use our output (results)
• Effectiveness often goes opposite the flow of events
• Effective results always external impact
• Survival of the organization depends on producing the maximum
contribution with the minimum of effort
• Focus on maximum contribution imposes relevance on events.
• To focus on contribution is to focus on effectiveness

3

It Can Be Learned
• Don’t do things right, do the right things
• Effectiveness converts intelligence, imagination and knowledge into
results
– can’t be measured by traditional metrics
– works from changes in trends not from events
– others must make use of what we contribute
• Efficiency (manual work) do things right
– Not applicable to knowledge work
– There are no results within an organization
– Organizations are measured by their contribution to outside world
– Need for resources grows with the cube of the size

4

5 Practices
• 1) Know where time goes
• 2) Focus on results, not effort
• 3) Build on strengths (Grant)
• 4) Do what counts (Priorities)
• 5) Make effective decisions (page 24)
– Judgement based on “dissenting opinions”
– Focus on a few right strategies
– Minimize razzle-dazzle tactics

5

Time
• Record it
• Manage it
• Consolidate it
• This is the ultimate finite limiting factor
• Memory is not an accurate way to record time
• It takes a long time to make people decisions (1 year)
• Time in long continuous uninterrupted units is needed to decide who to group
for problems (1st Year)
• The more physical work you want to eliminate the more mental work you
must do
• Recurrent crisis is laziness
• Don’t overstaff
• Don’t have too many meetings

6

Results
• I must make a significant contribute to the positive external results of my
organization.
• What is the unused potential in my job?
• I must produce knowledge, ideas, information and concepts.
• The must make my specialty useful.
• I must take responsibility for being understood
• I must be sure to provide that which others need
• A “generalist” is a specialist that is universally understood.
• It is the focus on “contribution” that leads to the communication that creates
synergy.
• Effective work comes from the discipline necessary to blend diverse
knowledge into a collective success

7

Effective Meeting
• Why are we having this meeting
• Decision? Inform? Increase Focus?
• What is the purpose and contribution
• You can listen and direct a meeting
• You can take part
• You can’t do both!!!!!!
• Always focus on the expected contribution

8

Strengths are Opportunities
• Unified strengths make individual weaknesses irrelevant
• Staff to maximize strengths
– “Find out what Grant is drinking and send a barrel to the other generals”
Lincoln
– “Here lies a man that who knew how to bring into his service men better
than he was himself” epitaph for Andrew Carnegie
• Design jobs that are doable, demanding and large
– must have enough challenge to bring out undiscovered strengths
• Start with what they can do rather than what the job
requires
• Lead from personal strengths

9

First Things First
• Do one thing at a time
• Executives not pressure should make the decisions
• We often abandon that which we postpone
• Achievement does not depend on ability, it depends on the courage to
go after the opportunity.
• Set your priorities by opportunities presented not by the likelihood of
quick success.
• It is just as risky to do something small and new as it is to do
something big and new
• Concentration - the courage to impose decisions on time and events
• Focus on the completion of the one task now and let the situation to
decide what is next

10

Decision Making
• The specific executive task
• Effective executives make effective decisions
• Effective executives concentrate on the important
decisions
– The decision is strategic
– The decision is based on abstractions at the highest level of
conceptual understanding
– The decision leads to real, effective simple action
– The decision is based on a few important variables
– The decision is sound and makes a real impact

11

Elements of the Decision
• Is the problem the symptom or the disease
• Bound the decision
– Most difficult step
– Exercise in judgement
– Even wrong decisions should fill boundary conditions
– 1/2 loaf and 1/2 baby one fills boundary conditions
• What is right verse what is acceptable
– postpone the compromise until the end
• Built in Action
– most time consuming
– who needs to know, what action, by who
• Feedback

12

Effective Decisions
• Decision is a judgement
• Balance between “Almost right” and “Probably Wrong”
• Right decisions grow out of the clash and conflict of divergent opinions
• Right decisions grow on the consideration of competing alternatives
• Events are not facts, we must have a criterion of relevance
• People always start with an opinion
• Most look for facts that already fit the conclusions that they have reached.
• Traditional measurements are often not the right measurements
• Look for different ways to measure success.
• Don’t make a decision until there is disagreement.
• The right decision demands adequate disagreement.
• Disagreements is the birth of alternatives
• Disagreement is needed to stimulate the imagination

13

Effective Decisions
• Not going to be pleasant
• Not going to be popular
• Not going to be easy
• Decision making takes as much courage as it does
judgement
• The cry of the coward “Let’s make another study”
• Decisions on the operating level are adaptations and
require no real knowledge.

14

Effectiveness Must be Learned
• Record your time
• Focus on your contribution
• Move forward based on your strengths
• Do first things first
• Make effective decisions

More Related Content

Drucker the effective executive

  • 2. Effectiveness • Executive must manage themselves for effectiveness if they expect others to follow • Intelligence, hard work and knowledge are not enough, others must use our output (results) • Effectiveness often goes opposite the flow of events • Effective results always external impact • Survival of the organization depends on producing the maximum contribution with the minimum of effort • Focus on maximum contribution imposes relevance on events. • To focus on contribution is to focus on effectiveness
  • 3. It Can Be Learned • Don’t do things right, do the right things • Effectiveness converts intelligence, imagination and knowledge into results – can’t be measured by traditional metrics – works from changes in trends not from events – others must make use of what we contribute • Efficiency (manual work) do things right – Not applicable to knowledge work – There are no results within an organization – Organizations are measured by their contribution to outside world – Need for resources grows with the cube of the size
  • 4. 5 Practices • 1) Know where time goes • 2) Focus on results, not effort • 3) Build on strengths (Grant) • 4) Do what counts (Priorities) • 5) Make effective decisions (page 24) – Judgement based on “dissenting opinions” – Focus on a few right strategies – Minimize razzle-dazzle tactics
  • 5. Time • Record it • Manage it • Consolidate it • This is the ultimate finite limiting factor • Memory is not an accurate way to record time • It takes a long time to make people decisions (1 year) • Time in long continuous uninterrupted units is needed to decide who to group for problems (1st Year) • The more physical work you want to eliminate the more mental work you must do • Recurrent crisis is laziness • Don’t overstaff • Don’t have too many meetings
  • 6. Results • I must make a significant contribute to the positive external results of my organization. • What is the unused potential in my job? • I must produce knowledge, ideas, information and concepts. • The must make my specialty useful. • I must take responsibility for being understood • I must be sure to provide that which others need • A “generalist” is a specialist that is universally understood. • It is the focus on “contribution” that leads to the communication that creates synergy. • Effective work comes from the discipline necessary to blend diverse knowledge into a collective success
  • 7. Effective Meeting • Why are we having this meeting • Decision? Inform? Increase Focus? • What is the purpose and contribution • You can listen and direct a meeting • You can take part • You can’t do both!!!!!! • Always focus on the expected contribution
  • 8. Strengths are Opportunities • Unified strengths make individual weaknesses irrelevant • Staff to maximize strengths – “Find out what Grant is drinking and send a barrel to the other generals” Lincoln – “Here lies a man that who knew how to bring into his service men better than he was himself” epitaph for Andrew Carnegie • Design jobs that are doable, demanding and large – must have enough challenge to bring out undiscovered strengths • Start with what they can do rather than what the job requires • Lead from personal strengths
  • 9. First Things First • Do one thing at a time • Executives not pressure should make the decisions • We often abandon that which we postpone • Achievement does not depend on ability, it depends on the courage to go after the opportunity. • Set your priorities by opportunities presented not by the likelihood of quick success. • It is just as risky to do something small and new as it is to do something big and new • Concentration - the courage to impose decisions on time and events • Focus on the completion of the one task now and let the situation to decide what is next
  • 10. Decision Making • The specific executive task • Effective executives make effective decisions • Effective executives concentrate on the important decisions – The decision is strategic – The decision is based on abstractions at the highest level of conceptual understanding – The decision leads to real, effective simple action – The decision is based on a few important variables – The decision is sound and makes a real impact
  • 11. Elements of the Decision • Is the problem the symptom or the disease • Bound the decision – Most difficult step – Exercise in judgement – Even wrong decisions should fill boundary conditions – 1/2 loaf and 1/2 baby one fills boundary conditions • What is right verse what is acceptable – postpone the compromise until the end • Built in Action – most time consuming – who needs to know, what action, by who • Feedback
  • 12. Effective Decisions • Decision is a judgement • Balance between “Almost right” and “Probably Wrong” • Right decisions grow out of the clash and conflict of divergent opinions • Right decisions grow on the consideration of competing alternatives • Events are not facts, we must have a criterion of relevance • People always start with an opinion • Most look for facts that already fit the conclusions that they have reached. • Traditional measurements are often not the right measurements • Look for different ways to measure success. • Don’t make a decision until there is disagreement. • The right decision demands adequate disagreement. • Disagreements is the birth of alternatives • Disagreement is needed to stimulate the imagination
  • 13. Effective Decisions • Not going to be pleasant • Not going to be popular • Not going to be easy • Decision making takes as much courage as it does judgement • The cry of the coward “Let’s make another study” • Decisions on the operating level are adaptations and require no real knowledge.
  • 14. Effectiveness Must be Learned • Record your time • Focus on your contribution • Move forward based on your strengths • Do first things first • Make effective decisions