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Blogging
Your Business Superpower
Esta H. Singer
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Blogs describe
different types of
websites or portals
which share
information on
specific topics or
categories.
A Blog is an
abbreviated word
used for the term
Weblog.
Illustrator Unknown
Thought Leadership
Your blog is where you share
your expertise and position
yourself as a trusted resource.
It’s where you take your stance
and build yourself a reputation.
PAST NOW
HubSpot
Information
directed
“at” people
in hopes of
grabbing
attention.
Information
shared
“with” people
for purpose
of building
relationships.
VS
HubSpot
Blogging: Your Business Superpower
SugarSpun Marketing
Source Hubspot
Illustrator Unknown
Blogging: Your Business Superpower
Brand Recognition
Credibility, Trust
Engagement
10
Seconds
That’s all the time you
have to impress visitors
on your web pages.
Microsoft research
Most decisions about the value of page content
are made in around 8 seconds.
- Marketer John G. Olsen
Illustrator Unknown
16.12% of blogs had
more social shares
than page-views.
Study, Dan Zarrella
Titles trump
for social
exposure.
Illustrator Unknown
The Ultimate
Headline
Superpower
Headline formula analysis by Lenka Istvanova or Koozai Marketing
Numbers + Adjective + Target
Keyword + Rational + Promise
10 Simple Steps You Can Take Today That Will Make You Happier
Headline
Contain words and
phrases people
are searching.
Illustrator Unknown
Internal Links
Internal links are
links that go one
page on a domain,
to a different page
on same domain.
Internal Links
Internal links help you
rank for certain
keywords and helps you
distribute “link equity.”Illustrator Unknown
Image Hubspot
A social media
analytics tool
empowers brands
to make data-driven
business decisions.
Brandwatch
Identifies most shared content and key influencers in any niche.Buzzsumo
Planning
Illustrator Unknown
Create an Editorial Calendar
Submit your posts to Reddit.
Submit your posts to StumbleUpon.
Submit your posts to GrowthHackers.com
Illustrator Unknown
Illustrator Unknown
Follow me!
Twitter @sheconsulting
Linkedin.com/in/sheconsulting
Pinterest.com/sheconsulting
Instagram.com/estaphotography
Facebook.com/esta.photography
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Thank you!
Illustrator Unknown

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Blogging: Your Business Superpower