This document discusses the convergence of social media and eLearning services. It begins by introducing social games on Facebook like FarmVille. It then outlines the concept of content as a service and discusses issues like apps and social networks. It describes how CMS have evolved with the integration of social media, allowing the creation and sharing of content. Models and components of hybrid social eLearning services are presented, including content, users, services, and platforms. Examples of eLearning content services using 3D virtual worlds and text-to-speech are also provided.