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융·복합 콘텐츠 서비스
  (소셜과 이러닝)




         내   용   융·복합 콘텐츠 서비스

         소   속   차세대학습산업기반센터

         발 표 자      김경록
차 례

                                                    I. 들어가면서
                                                    II. 융·복합 콘텐츠 서비스
                                                    III. 소셜과 이러닝의 만남
                                                    IV. 소셜과 이러닝의 만남 이후
                                                    V. 이러닝 서비스 사례




© Copyright 2011, KRKIM, All rights reserved.     -2-
I. 들어가면서 - Farmville
  ▣ Facebook을 기반으로 하는 게임
  - Zynga가 개발한 실시간 시물레이셔 게임으로, 농장을 만들어 가는 게임이다.
  - 주요 요소 : Seeds, Trees, Animals, Buildings, Decorations, Land, Gift Box, Friends
  - 다양한 정보의 공유와 커뮤니티가 일어나면서 Web이 단순히 하나의 가상공간의 개념을 넘어서고 있다.
  - 인터넷 활동과 소셜 게임은 상호 어떤 관계를 형성 하는가?(make friends, invite friends ?)

                                                FarmVille




© Copyright 2011, KRKIM, All rights reserved.      -3-
I. 들어가면서 - Tag


                                                 sharing
         metadata                                                social
                           rating                                 Open Standard
                 tags
           collaboration
                                                participation
            html5
    interaction                                                 mobile
                                                             VOD UGC
                                                 Integration   images
                 portability                                    User Management
         communication                                                            publish
© Copyright 2011, KRKIM, All rights reserved.          -4-
II. 융·복합 콘텐츠 서비스 - 개요
  ▣ Content as a Service
  - Me, We, Network, Convergence, N-Screen
  - Digital Media Content, Social Media Content, etc
  - Communication, Connectedness, Creativity


                                                                                                    Question
                                              Search
                                                                                                    & Answer


                                                                                                              Social
                                   workflow
                                                                                                            Bookmark


                                                                                                                  Blog
                             content
                                                                                                                  Wiki
                                                                                         Social
                                                                                        Network
                                                                     Service Oriented
                          metadata
                                                         Content                                                       Forum
                                                                         Content
                                                        Management                      Knowledge
                                                                      Management
                                                                                         Network
                                                                                                                Video/Photo
                             RSS
                                                                                                                   share



                                 Analysis                                                                      News



                                              Plug-in                                                Apps




© Copyright 2011, KRKIM, All rights reserved.                              -5-
II. 융·복합 콘텐츠 서비스 - 콘텐츠 가치 네트워크(Value Network)
  ▣ 가치의 변화
   - 가치 사슬 à 가치 네트워크

                                                     콘텐츠 생산 의견 공유                                             콘텐츠 생산
                            프로슈머
                                                                                                               (Content
                           (Prosumer)
                                                                                                               Creation)



                                                                                             생산

                                                                                    Work
                                   개인화               소셜네트워크
                                 (Personalization)    (social Network)              Flow          수정

                                                                                   Service             재생산
               콘텐츠 분석                        N-스크린                                                                         콘텐츠 관리
                                                                      관계성           Flow
                (Content                       서비스
                                                                  (Relationship)                                            (Content
                 Analysis)                   (Services)                                                                    Managing)
                                                                                    Value
                                                                                    Flow
                                 추천시스템           위치기반서비스
                                 (Recommender) (Location basedServices)

                                                                                                                    Metadata
                               CMIS                                                                      Category
                                           Plug-in
                                                                                                       Tag
                                                     API
                                                                                                   Taxonomy
                          콘텐츠 출판                                                                              콘텐츠 서칭
                           (Content                                                                            (Content
                          Publishing)                                                                         Searching)


                                                                                                                               Workflow & Valueflow

© Copyright 2011, KRKIM, All rights reserved.                                      -6-
II. 융·복합 콘텐츠 서비스 – 주요 이슈1 (Apps)
  ▣ 플랫폼과 어플리케이션
   - Mobile Apps, Social Apps, TV Apps, …




                                                 App Store


                                                Marketplace

                                                                  Vendors
    Consumer                                                     Developers
                                                Ecommerce




                                                Store Operator

© Copyright 2011, KRKIM, All rights reserved.        -7-
II. 융·복합 콘텐츠 서비스 – 주요이슈2(Network)
  ▣ 플랫폼과 네트워크(Distribute & Add value)
  - Social Platform, Social Network, Social Media, Social Content, …
  - RSS Feeds, Article Syndication, Ranking, Tagging, …




                                                                              Plug-in




                                                                   Open API

                                                                   Open ID




                                                                                  Apps




© Copyright 2011, KRKIM, All rights reserved.               -8-
III. Social과 eLearning의 만남 - 개요
  ▣ CMS(Content Management System)관점에서 본 소셜과 이러닝 서비스
  - Content Management System 측면, eLearning System 진화



                  Create & Manage                                        Share                                     Create & Manage




                         DAM                                                                                           DAM
                                                                                            AICC, IEE LTSC - CMI
                                         OASIS – CMIS


                                                           App    Social
  CMS                   S-CMS                              API                    LMS               LOMS               LAMS          CMS
                                                                 Platform
                                          (Interaction)                                     (Interaction)
                                          read, write,                                      read, listen,
                        W-CMS              follow, like,                                    write,                     LCMS
                                          comment, ….                                       comment, ….

                                                                 Social Learning Platform




 ※ LRMS(Learning Object Management system), CMIS(Content Management Interoperability Service), DAM(digital Asset Management)

© Copyright 2011, KRKIM, All rights reserved.                               -9-
III. Social과 eLearning의 만남 – 서비스
  ▣ Social Tool 관점에서 본 이러닝
  - Focus(Learning in User Context), Tool(Social Media) à Communication, Connectedness



                                                                                             Social media(associations & actions)




    Social / Networked




 ※참고 : Educational Social Software Best Practices Niki Lambropoulos, Research Fellow, LSBU

© Copyright 2011, KRKIM, All rights reserved.                       -10-
IV. Social과 eLearning의 만남 이후 – 모델
  ▣ (융·복합, 스마트)교수-학습 서비스 모델 및 구성요소
   - Content, User/Group, Service, Platform, Device




                                                                  Open
                                                    Device        Access         Platform

                                                             Next Generation
                       Problem(?)                                Learning                               Knowledge
                                                         Open               Open
                         & Issue                                                                         Content
                                                       Application       Interaction
                                                                                                        & Context


                                                                 Service



                                          User/Social group



 ※ 참고 : Based on the FRAME(The Framework for the Rational Analysis of Mobile Education) Model, Canada

© Copyright 2011, KRKIM, All rights reserved.                      -11-
IV. Social과 eLearning의 만남 이후 - 콘텐츠
  ▣ (융·복합, 스마트)교수-학습 서비스 콘텐츠
  - Self Organized, Aggregator(Content, Tool, and so on), Apps, …
  - Content & Social Network Service




                                                              Generating Content




                                                                                            Communication/interaction
                                                      Apps                          Apps

                                                             SNS              Mash UP
                                                                    LOMS



                                                                    S-CMS


                                    Sharing Content                Taxonomy
                                                                                   Organizing Content


                                                                    Tagging




 ※ 참고 : Steve Wheeler, University of Plymouth, 2010

© Copyright 2011, KRKIM, All rights reserved.                        -12-
IV. Social과 eLearning의 만남 이후
  ▣ (융·복합, 스마트)교수-학습 서비스 방향
  - Next-Generation Web과 eLearning의 방향

                                                                                                       Next-Generation   Next-Generation
       구분                   Web1.0              eLearning1.0        Web2.0          eLearning2.0
                                                                                                            Web             Learning
                                                            •CMS
                                           •Expert                                •Facilitator                           •Every one
                •Html                                       •Widgets                                  •Apps
 Content Create                            •Brand generated                       •User generated                        •User Aggregated
                •Digitization                               •Socialization                            •Integration
                                            content                                content                                content
                                                            •Rich User Experience
                                                                                                   •Web                  •Access to
                                           •Access to          •Web
                                                                                 •Access to People •TV                    Network(cloud)
  Content Access     •Web                  Information         •TV
                                                                                 •Web2.0 + Mobile •Mobile                •Web2.0 + Mobile
                                           •Web1.0             •Mobile
                                                                                                   • ??                  +?

                                                                                                                         •Group based
                                           •Consuming          •People connect   •Producing
                     •Info                                                                                                activities
 Content Consume                           •Passive            •Tagging          •Passionate          •Do things
                     •Order                                                                                              •3D Visualization
                                           •Presentation       •Sharing          •Participation
                                                                                                                         •Interaction

                                                                                                                         •Informal
                                                                                                      •Cloud              Learning
  Service Model      •E-commerce           •Formal Schooling •Search, Ads        •Lifelong Learning
                                                                                                      •??                •Self organized
                                                                                                                          learning

                                                                                 •Community,
                                                                                 •Collaboration                          •Smart (Mobile)
        Etc          •Author                                   •Community                             •Platform
                                                                                 • Individuality                         Tech
                                                                                 • Openness

 ※참고 : Steve Wheeler, University of Plymouth, 2009, 2010), Web3.0 the wave that follows social (Dave Wieneke, 2010)

© Copyright 2011, KRKIM, All rights reserved.                            -13-
IV. Social과 eLearning의 만남 이후
  ▣ (융·복합, 스마트)교수-학습 서비스 환경
  - Service, Tech Map




                                                                   Relation group

                                        Interaction

                                                                      Social                 Culture               Personalization
                          Knowledge

                                                                                                         Context
                                                Experience                             Service
                                                                     Human
                   Learning Capacity                                                                         Location


                                                      Device                                           Collaboration
                          usability
                                                                               Technology
                                                                                                  Learning Tool
                                                             M2M
                                Mobility
                                                                               Cloud             Teaching Tool


                                                             Open Standard             Convergence



© Copyright 2011, KRKIM, All rights reserved.                           -14-
V. 이러닝 서비스 사례 - 콘텐츠
  ▣ 콘텐츠 서비스 사례
  - 3D Virtual Reality Service
  - UK, Languagelab




※ Source: http://languagelab.com/about/english_city/

© Copyright 2011, KRKIM, All rights reserved.          -15-
V. 이러닝 서비스 사례 - 콘텐츠
  ▣ 콘텐츠 서비스 사례
  - Text to Voice Service
  - USA, National Education Technology Plan




※Source: http://cast.org/netp/page/NETP/l28/

© Copyright 2011, KRKIM, All rights reserved.   -16-
Question & Answer




                                            Kyung-Rog, Kim : it4all@korea.com


© Copyright 2011, KRKIM, All rights reserved.              -17-

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00 융복합형태 콘텐츠 서비스 환경 v0.7 20110527

  • 1. 융·복합 콘텐츠 서비스 (소셜과 이러닝) 내 용 융·복합 콘텐츠 서비스 소 속 차세대학습산업기반센터 발 표 자 김경록
  • 2. 차 례 I. 들어가면서 II. 융·복합 콘텐츠 서비스 III. 소셜과 이러닝의 만남 IV. 소셜과 이러닝의 만남 이후 V. 이러닝 서비스 사례 © Copyright 2011, KRKIM, All rights reserved. -2-
  • 3. I. 들어가면서 - Farmville ▣ Facebook을 기반으로 하는 게임 - Zynga가 개발한 실시간 시물레이셔 게임으로, 농장을 만들어 가는 게임이다. - 주요 요소 : Seeds, Trees, Animals, Buildings, Decorations, Land, Gift Box, Friends - 다양한 정보의 공유와 커뮤니티가 일어나면서 Web이 단순히 하나의 가상공간의 개념을 넘어서고 있다. - 인터넷 활동과 소셜 게임은 상호 어떤 관계를 형성 하는가?(make friends, invite friends ?) FarmVille © Copyright 2011, KRKIM, All rights reserved. -3-
  • 4. I. 들어가면서 - Tag sharing metadata social rating Open Standard tags collaboration participation html5 interaction mobile VOD UGC Integration images portability User Management communication publish © Copyright 2011, KRKIM, All rights reserved. -4-
  • 5. II. 융·복합 콘텐츠 서비스 - 개요 ▣ Content as a Service - Me, We, Network, Convergence, N-Screen - Digital Media Content, Social Media Content, etc - Communication, Connectedness, Creativity Question Search & Answer Social workflow Bookmark Blog content Wiki Social Network Service Oriented metadata Content Forum Content Management Knowledge Management Network Video/Photo RSS share Analysis News Plug-in Apps © Copyright 2011, KRKIM, All rights reserved. -5-
  • 6. II. 융·복합 콘텐츠 서비스 - 콘텐츠 가치 네트워크(Value Network) ▣ 가치의 변화 - 가치 사슬 à 가치 네트워크 콘텐츠 생산 의견 공유 콘텐츠 생산 프로슈머 (Content (Prosumer) Creation) 생산 Work 개인화 소셜네트워크 (Personalization) (social Network) Flow 수정 Service 재생산 콘텐츠 분석 N-스크린 콘텐츠 관리 관계성 Flow (Content 서비스 (Relationship) (Content Analysis) (Services) Managing) Value Flow 추천시스템 위치기반서비스 (Recommender) (Location basedServices) Metadata CMIS Category Plug-in Tag API Taxonomy 콘텐츠 출판 콘텐츠 서칭 (Content (Content Publishing) Searching) Workflow & Valueflow © Copyright 2011, KRKIM, All rights reserved. -6-
  • 7. II. 융·복합 콘텐츠 서비스 – 주요 이슈1 (Apps) ▣ 플랫폼과 어플리케이션 - Mobile Apps, Social Apps, TV Apps, … App Store Marketplace Vendors Consumer Developers Ecommerce Store Operator © Copyright 2011, KRKIM, All rights reserved. -7-
  • 8. II. 융·복합 콘텐츠 서비스 – 주요이슈2(Network) ▣ 플랫폼과 네트워크(Distribute & Add value) - Social Platform, Social Network, Social Media, Social Content, … - RSS Feeds, Article Syndication, Ranking, Tagging, … Plug-in Open API Open ID Apps © Copyright 2011, KRKIM, All rights reserved. -8-
  • 9. III. Social과 eLearning의 만남 - 개요 ▣ CMS(Content Management System)관점에서 본 소셜과 이러닝 서비스 - Content Management System 측면, eLearning System 진화 Create & Manage Share Create & Manage DAM DAM AICC, IEE LTSC - CMI OASIS – CMIS App Social CMS S-CMS API LMS LOMS LAMS CMS Platform (Interaction) (Interaction) read, write, read, listen, W-CMS follow, like, write, LCMS comment, …. comment, …. Social Learning Platform ※ LRMS(Learning Object Management system), CMIS(Content Management Interoperability Service), DAM(digital Asset Management) © Copyright 2011, KRKIM, All rights reserved. -9-
  • 10. III. Social과 eLearning의 만남 – 서비스 ▣ Social Tool 관점에서 본 이러닝 - Focus(Learning in User Context), Tool(Social Media) à Communication, Connectedness Social media(associations & actions) Social / Networked ※참고 : Educational Social Software Best Practices Niki Lambropoulos, Research Fellow, LSBU © Copyright 2011, KRKIM, All rights reserved. -10-
  • 11. IV. Social과 eLearning의 만남 이후 – 모델 ▣ (융·복합, 스마트)교수-학습 서비스 모델 및 구성요소 - Content, User/Group, Service, Platform, Device Open Device Access Platform Next Generation Problem(?) Learning Knowledge Open Open & Issue Content Application Interaction & Context Service User/Social group ※ 참고 : Based on the FRAME(The Framework for the Rational Analysis of Mobile Education) Model, Canada © Copyright 2011, KRKIM, All rights reserved. -11-
  • 12. IV. Social과 eLearning의 만남 이후 - 콘텐츠 ▣ (융·복합, 스마트)교수-학습 서비스 콘텐츠 - Self Organized, Aggregator(Content, Tool, and so on), Apps, … - Content & Social Network Service Generating Content Communication/interaction Apps Apps SNS Mash UP LOMS S-CMS Sharing Content Taxonomy Organizing Content Tagging ※ 참고 : Steve Wheeler, University of Plymouth, 2010 © Copyright 2011, KRKIM, All rights reserved. -12-
  • 13. IV. Social과 eLearning의 만남 이후 ▣ (융·복합, 스마트)교수-학습 서비스 방향 - Next-Generation Web과 eLearning의 방향 Next-Generation Next-Generation 구분 Web1.0 eLearning1.0 Web2.0 eLearning2.0 Web Learning •CMS •Expert •Facilitator •Every one •Html •Widgets •Apps Content Create •Brand generated •User generated •User Aggregated •Digitization •Socialization •Integration content content content •Rich User Experience •Web •Access to •Access to •Web •Access to People •TV Network(cloud) Content Access •Web Information •TV •Web2.0 + Mobile •Mobile •Web2.0 + Mobile •Web1.0 •Mobile • ?? +? •Group based •Consuming •People connect •Producing •Info activities Content Consume •Passive •Tagging •Passionate •Do things •Order •3D Visualization •Presentation •Sharing •Participation •Interaction •Informal •Cloud Learning Service Model •E-commerce •Formal Schooling •Search, Ads •Lifelong Learning •?? •Self organized learning •Community, •Collaboration •Smart (Mobile) Etc •Author •Community •Platform • Individuality Tech • Openness ※참고 : Steve Wheeler, University of Plymouth, 2009, 2010), Web3.0 the wave that follows social (Dave Wieneke, 2010) © Copyright 2011, KRKIM, All rights reserved. -13-
  • 14. IV. Social과 eLearning의 만남 이후 ▣ (융·복합, 스마트)교수-학습 서비스 환경 - Service, Tech Map Relation group Interaction Social Culture Personalization Knowledge Context Experience Service Human Learning Capacity Location Device Collaboration usability Technology Learning Tool M2M Mobility Cloud Teaching Tool Open Standard Convergence © Copyright 2011, KRKIM, All rights reserved. -14-
  • 15. V. 이러닝 서비스 사례 - 콘텐츠 ▣ 콘텐츠 서비스 사례 - 3D Virtual Reality Service - UK, Languagelab ※ Source: http://languagelab.com/about/english_city/ © Copyright 2011, KRKIM, All rights reserved. -15-
  • 16. V. 이러닝 서비스 사례 - 콘텐츠 ▣ 콘텐츠 서비스 사례 - Text to Voice Service - USA, National Education Technology Plan ※Source: http://cast.org/netp/page/NETP/l28/ © Copyright 2011, KRKIM, All rights reserved. -16-
  • 17. Question & Answer Kyung-Rog, Kim : it4all@korea.com © Copyright 2011, KRKIM, All rights reserved. -17-