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10 biggest marketing trends for 2021

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The document outlines 10 key marketing trends for 2021: 1) Purpose-driven marketing will be important to align brand values with social causes, 2) Brands must find ways to reconnect with customers after the disruptions of 2020, 3) Loss aversion strategies need to be more sensitive given losses incurred in 2020, 4) Relatability through user-generated content can drive growth, 5) Social e-commerce is expanding with in-app shopping options, 6) Video and storytelling content will be highly engaging, 7) Brands should reduce costs by repurposing existing content across channels, 8) Virtual events and meetings will continue to be important, 9) Artificial intelligence will make marketing smarter and more personalized, and 10

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10 biggest marketing trends for 2021
10 biggest marketing trends for 2021
1)Purpose-driven marketing 2)Reconnecting with your customers 3)Loss aversion 4)Relatability will drive growth 5)Social E-commerce is blowing up 6)Video and storytelling will rule 7)Reduce, reuse, repurpose 8)Going virtual 9)Marketing is getting smarter 10)Website speed is more important than ever
1. Purpose-driven marketing 2020 was a challenging year. The pandemic impacted every country globally and pushed smart brands to change how they communicate with customers and prospects. Many smart brands embraced purpose-driven marketing. Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values
10 biggest marketing trends for 2021
What is purpose-driven marketing? In purpose-driven marketing, a brand connects with its audience through a common cause they both believe in. All of a brand’s actions and decisions are stripped down to a simple question: is this representative of our purpose?
2. Reconnecting with your customers In 2020, brands struggled to find the right words when communicating with customers and prospects. Some brands chose to stay silent. Others mostly ignored the pandemic and continued to communicate as if nothing was happening. And, some leaned-in to important and controversial issues that polarized their target audience. As things calm down in 2021, brands must find ways to reconnect with customers and prospects.
Reconnecting with your customers
Reconnecting with your customers
3. Loss aversion People don’t like to lose. Whether it’s losing a game, an argument, or an item we want to buy, we don’t like it. In fact, people make buying decisions that are motivated by their desire to avoid a loss. Smart brands understand how to leverage loss aversion to improve their messaging and marketing campaigns. In marketing, a loss aversion strategy takes the form of limited-time deals, expiring coupons, holiday sales, or even limited resources.
But, in 2021, loss aversion strategies need to be more human. To effectively use loss aversion in 2021, you must appeal to your audience’s situation and present your product or service in a way that helps them avoid loss. But you must recognize that people have incurred huge losses in 2020 so the messaging must be more sensitive than ever. Just the idea of a loss is enough to create a strong reaction.
10 biggest marketing trends for 2021
4. Relatability will drive growth Social media is fast, easy to use, and very far-reaching. For many businesses, it happens to be one of the best ways to market products and services. As social media continues to expand, many brands are taking advantage of its high traffic attraction through user-generated content (UGC). User-generated content is created by customers or users, not by the brand.
10 biggest marketing trends for 2021
UGC has been growing exponentially for the past five years (largely due to influencer marketing). It is a great, authentic way to market your products and improve your brand image. UGC has many benefits, including better engagement. Studies show that people are 28% more likely to engage with user-generated content than traditional company-based posts. And, user-generated content reflects Relatability and trustworthiness.
5. Social E-commerce is blowing up Now that social media apps are utilizing user-generated content, we expect another significant development in these online platforms – the rise in social E-commerce. It has never been easier to buy something online. Recently, apps such as Facebook, Instagram, and Pinterest all updated or introduced shops directly in their apps. Chances are, if you scroll past something you like, you can buy it instantly from that app with just a few taps.
In fact, social E-commerce is already shaking up traditional e-commerce. According to HubSpot, 71% of people are more likely to purchase from a brand based on social media referrals. This isn’t just a fad. More than half of online shoppers have made at least one purchase through social media channels. With the integration of shopping in social media apps, online shopping will be a force to be reckoned with in 2021. Plus, if you pair social E-commerce with UGC, your brand’s social media presence will be stronger than ever!
6. Video and storytelling will rule In an age where social media is impossible to avoid, people consume and interact with hours of media every day. Most of the content we consume is in the form of images, text, and videos. But, videos are quickly becoming the king of attention-grabbing marketing. Videos allow you to integrate more content but in a more friendly and bite-size serving. Tik-Tok and other streaming platforms’ popularity is signaling a significant shift to the way we consume content.
Video and storytelling will rule
The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and comfortable to watch over and over again. The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and comfortable to watch over and over again.
7. Reduce, reuse, repurpose 2020 forced most brands to shift to a virtual work environment. It’s not easy to release unique and creative content across all mediums when you don’t have the same tools or spaces that brands traditionally used to create content. Instead, companies focused on repurposing content they created for one channel (like a podcast, for example) and edited it to publish on another medium (on Twitter or Facebook, for example).
Repurposing content saves time and money. And it creates more consistency across different touch points with your target market. Plus, if you create engaging and high-quality content, it makes sense to share it on many platforms to expand that content’s reach. Content atomization is one of the best techniques when repurposing content.
8. Going virtual 2020 radically changed the way people interact. It wasn’t possible to hold in-person conferences, meetings, sales pitches, or do what we all took for granted before the global pandemic. Many brands pivoted to digital events and meetings. Those experiences proved to be cost-effective and allowed brands to reach more people at a lower cost. As the world improves in 2021, companies are not in a rush to return to traditional business ways.
We do expect to see more physical conferences and events. But, virtual events will transform the events and experiences industry in 2021 and for years to come.
9. Marketing is getting smarter Artificial intelligence (AI) is expanding what you can do with marketing campaigns. Not only is AI expected to influence product design trends, but it’s also expected to push the limit on content creation and automation. AI will help deliver fast, accurate, and personalized content – directly to your target audience. AI will also help create content by supplying data, sources, and references. Smart chatbots powered by AI will help to support your marketing campaigns seamlessly by providing relevant information to your sales and support teams.
Marketing is getting smarter
10. Website speed is more important than ever In mid-2020, Google announced a new ranking factor called “Core Web Vitals,” set to debut in May 2021. Core Web Vitals are designed to measure how users experience a web page’s speed, responsiveness, and visual stability. They measure the time it takes for the main content to load (ideal is 2.5 seconds or faster), the time it takes for a page to become interactive (less than 100 ms is ideal), and the amount of unexpected layout shift in the visual content of the page (ideal is less than 0.1).
10 biggest marketing trends for 2021
Google believes that when a web page loads quickly, is interactive quickly, and the layout doesn’t shift much, people will generally be happy, improving peoples’ search experience. Page speed times have always been important. But they’re becoming even more important in 2021.
Conclusion Few brands will succeed in 2021 by marketing as they marketed before 2020. The new normal requires brands to adapt, evolve, and rethink what they’re doing. Keep these ten marketing trends in mind as you’re planning your marketing strategy.

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10 biggest marketing trends for 2021

  • 3. 1)Purpose-driven marketing 2)Reconnecting with your customers 3)Loss aversion 4)Relatability will drive growth 5)Social E-commerce is blowing up 6)Video and storytelling will rule 7)Reduce, reuse, repurpose 8)Going virtual 9)Marketing is getting smarter 10)Website speed is more important than ever
  • 4. 1. Purpose-driven marketing 2020 was a challenging year. The pandemic impacted every country globally and pushed smart brands to change how they communicate with customers and prospects. Many smart brands embraced purpose-driven marketing. Purpose-driven marketing is a strategy used by an organization to center its external communications efforts around a social cause that aligns with its core values
  • 6. What is purpose-driven marketing? In purpose-driven marketing, a brand connects with its audience through a common cause they both believe in. All of a brand’s actions and decisions are stripped down to a simple question: is this representative of our purpose?
  • 7. 2. Reconnecting with your customers In 2020, brands struggled to find the right words when communicating with customers and prospects. Some brands chose to stay silent. Others mostly ignored the pandemic and continued to communicate as if nothing was happening. And, some leaned-in to important and controversial issues that polarized their target audience. As things calm down in 2021, brands must find ways to reconnect with customers and prospects.
  • 10. 3. Loss aversion People don’t like to lose. Whether it’s losing a game, an argument, or an item we want to buy, we don’t like it. In fact, people make buying decisions that are motivated by their desire to avoid a loss. Smart brands understand how to leverage loss aversion to improve their messaging and marketing campaigns. In marketing, a loss aversion strategy takes the form of limited-time deals, expiring coupons, holiday sales, or even limited resources.
  • 11. But, in 2021, loss aversion strategies need to be more human. To effectively use loss aversion in 2021, you must appeal to your audience’s situation and present your product or service in a way that helps them avoid loss. But you must recognize that people have incurred huge losses in 2020 so the messaging must be more sensitive than ever. Just the idea of a loss is enough to create a strong reaction.
  • 13. 4. Relatability will drive growth Social media is fast, easy to use, and very far-reaching. For many businesses, it happens to be one of the best ways to market products and services. As social media continues to expand, many brands are taking advantage of its high traffic attraction through user-generated content (UGC). User-generated content is created by customers or users, not by the brand.
  • 15. UGC has been growing exponentially for the past five years (largely due to influencer marketing). It is a great, authentic way to market your products and improve your brand image. UGC has many benefits, including better engagement. Studies show that people are 28% more likely to engage with user-generated content than traditional company-based posts. And, user-generated content reflects Relatability and trustworthiness.
  • 16. 5. Social E-commerce is blowing up Now that social media apps are utilizing user-generated content, we expect another significant development in these online platforms – the rise in social E-commerce. It has never been easier to buy something online. Recently, apps such as Facebook, Instagram, and Pinterest all updated or introduced shops directly in their apps. Chances are, if you scroll past something you like, you can buy it instantly from that app with just a few taps.
  • 17. In fact, social E-commerce is already shaking up traditional e-commerce. According to HubSpot, 71% of people are more likely to purchase from a brand based on social media referrals. This isn’t just a fad. More than half of online shoppers have made at least one purchase through social media channels. With the integration of shopping in social media apps, online shopping will be a force to be reckoned with in 2021. Plus, if you pair social E-commerce with UGC, your brand’s social media presence will be stronger than ever!
  • 18. 6. Video and storytelling will rule In an age where social media is impossible to avoid, people consume and interact with hours of media every day. Most of the content we consume is in the form of images, text, and videos. But, videos are quickly becoming the king of attention-grabbing marketing. Videos allow you to integrate more content but in a more friendly and bite-size serving. Tik-Tok and other streaming platforms’ popularity is signaling a significant shift to the way we consume content.
  • 20. The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and comfortable to watch over and over again. The best videos are usually fast-paced and share your brand’s product, story, and call-to-action quickly and efficiently. A strong video is highly memorable and comfortable to watch over and over again.
  • 21. 7. Reduce, reuse, repurpose 2020 forced most brands to shift to a virtual work environment. It’s not easy to release unique and creative content across all mediums when you don’t have the same tools or spaces that brands traditionally used to create content. Instead, companies focused on repurposing content they created for one channel (like a podcast, for example) and edited it to publish on another medium (on Twitter or Facebook, for example).
  • 22. Repurposing content saves time and money. And it creates more consistency across different touch points with your target market. Plus, if you create engaging and high-quality content, it makes sense to share it on many platforms to expand that content’s reach. Content atomization is one of the best techniques when repurposing content.
  • 23. 8. Going virtual 2020 radically changed the way people interact. It wasn’t possible to hold in-person conferences, meetings, sales pitches, or do what we all took for granted before the global pandemic. Many brands pivoted to digital events and meetings. Those experiences proved to be cost-effective and allowed brands to reach more people at a lower cost. As the world improves in 2021, companies are not in a rush to return to traditional business ways.
  • 24. We do expect to see more physical conferences and events. But, virtual events will transform the events and experiences industry in 2021 and for years to come.
  • 25. 9. Marketing is getting smarter Artificial intelligence (AI) is expanding what you can do with marketing campaigns. Not only is AI expected to influence product design trends, but it’s also expected to push the limit on content creation and automation. AI will help deliver fast, accurate, and personalized content – directly to your target audience. AI will also help create content by supplying data, sources, and references. Smart chatbots powered by AI will help to support your marketing campaigns seamlessly by providing relevant information to your sales and support teams.
  • 27. 10. Website speed is more important than ever In mid-2020, Google announced a new ranking factor called “Core Web Vitals,” set to debut in May 2021. Core Web Vitals are designed to measure how users experience a web page’s speed, responsiveness, and visual stability. They measure the time it takes for the main content to load (ideal is 2.5 seconds or faster), the time it takes for a page to become interactive (less than 100 ms is ideal), and the amount of unexpected layout shift in the visual content of the page (ideal is less than 0.1).
  • 29. Google believes that when a web page loads quickly, is interactive quickly, and the layout doesn’t shift much, people will generally be happy, improving peoples’ search experience. Page speed times have always been important. But they’re becoming even more important in 2021.
  • 30. Conclusion Few brands will succeed in 2021 by marketing as they marketed before 2020. The new normal requires brands to adapt, evolve, and rethink what they’re doing. Keep these ten marketing trends in mind as you’re planning your marketing strategy.