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newspapers
lesson objectives
one 
Identify different types of 
newspapers and their 
target audiences.
two 
Understand how audiences 
are targeted and retained 
by media organisations.
three 
Know different codes and 
conventions used by media 
organisations.
four 
Understand the changes in 
media brought by 
technology.
Newspapers and audiences
circulation 
The number of copies of a 
newspapers which are 
sold.
readership 
The number of people who 
read the newspaper. This is 
usually higher than 
circulation.
There are two main types of 
newspapers. They are 
divided into broadsheets 
and tabloids.
This definition was based on 
the the size of the paper they 
used, with broadsheets being 
much larger than tabloids.
Only few papers use the 
largest format. Most 
broadsheets are now a 
compact size. Nevertheless 
the term has stuck.
There are also 
generalisations about who 
reads each sort of paper which 
are based on audience 
research.
broadsheets are associated 
with people in well-paid jobs 
who represent an upmarket 
demographics.
tabloids are associated with 
less well-off readers, or a 
downmarket demographics.
broadsheets 
Newspapers printed in a 
large format. They are 
considered to be more serious 
in content than tabloids.
broadsheets have higher 
news content, usually 
higher prices for each copy 
and lower circulation figures 
than tabloids.
the times 
The oldest of all the dailies. 
It used to have the reputation 
of being the voice of the 
ruling classes.
11. Newspapers
The daily telegraph 
Is the broadsheet with the 
highest circulation. It is a 
supporter of the Conservative 
Party.
11. Newspapers
the guardian 
Is usually described as a 
liberal or left-wing paper.
11. Newspapers
the independent 
Is the newest of all the 
dailies and intended to be 
independent of any one 
political party’s view.
11. Newspapers
the financial times 
Is the only national daily to be 
printed on pink paper. It 
reports mainly on business 
and economic news.
11. Newspapers
tabloids 
Newspapers with pages half 
the size of broadsheets. They 
are usually more highly 
illustrated.
daily express 
One of the first papers to feature 
gossip, sports and women’s 
articles. It was also the first 
newspaper in Britain to have a 
crossword.
11. Newspapers
daily mail 
The only British newspaper 
whose female readers 
constitute more than 50% of its 
demographic.
11. Newspapers
daily mirror 
Originally aimed at the 
middle class reader, it was 
converted into a working 
class newspaper to reach a 
larger audience.
11. Newspapers
daily star 
Its cover price has declined 
over the years in order to 
compete with its rival the sun.
11. Newspapers
the sun 
Has the largest circulation 
of any daily newspaper in 
the united kingdom.
11. Newspapers
newspaper language
the language of a 
newspaper is not just words 
that appear in them.
It includes pictures that are 
used, different font styles 
and sizes in text and 
headings, and the layout of 
the page.
the copy 
Is written by journalists 
called reporters. They need 
to get across the maximum 
amount of information in the 
shortest possible time.
the pictures 
Photographs play an 
important part in the whole 
look of a newspaper, 
especially the front page.
captions 
The caption that goes with a 
photograph is also 
important because it can 
anchor the meaning.
captions 
They try to push the reader 
towards one angle by 
providing an interpretation 
for them.
headlines 
It is the headline that will 
draw the reader to 
purchase the newspaper.
layout 
When all the copy is written 
and all photographs have been 
chosen, the final layout of the 
front cover can then be decided.
the news selection process
Every story and item of news 
you read in a paper or on a 
website, hear on the radio or 
see on television, has a 
source.
In an age of 24-hour rolling 
news, it is easy to imagine 
that all news journalists 
rush around the globe, chasing 
action-packed stories.
Most journalists, particularly 
those working on local 
newspapers, will spend their 
time researching news stories 
from behind their desk.
journalists get their 
stories from a variety of 
sources:
news agencies 
such as the press 
association or reuters 
which supply news from all 
over the world.
reporters 
the bbc has the biggest 
range of reporters based 
all over the globe.
reporters 
The smaller the 
organisation, the fewer 
reporters there are to cover 
events.
from each other 
Foreign television, the 
national press and radio all 
provide stories.
freelance journalists 
may approach A newspaper 
with a story, or may be 
commissioned to research 
one.
processed news 
This is gathered from items 
such as press releases, 
police and local 
authorities.
With so many sources of 
news, there are far more 
stories that can be included 
in the papers.
newspaper editors select 
the news by considering 
which audience a news 
story will appeal to.

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11. Newspapers