This document discusses newspapers and their target audiences. It identifies four key lesson objectives: 1) different types of newspapers and their audiences, 2) how audiences are targeted, 3) codes and conventions used in media, and 4) changes brought by technology. There are two main types of newspapers - broadsheets and tabloids - which generally target different demographics. Broadsheets are associated with higher-income readers while tabloids target less affluent audiences. The language and layout of newspapers, including headlines, images and story selection, are designed to attract particular readership groups.
17. broadsheets have higher
news content, usually
higher prices for each copy
and lower circulation figures
than tabloids.
18. the times
The oldest of all the dailies.
It used to have the reputation
of being the voice of the
ruling classes.
20. The daily telegraph
Is the broadsheet with the
highest circulation. It is a
supporter of the Conservative
Party.
22. the guardian
Is usually described as a
liberal or left-wing paper.
24. the independent
Is the newest of all the
dailies and intended to be
independent of any one
political party’s view.
26. the financial times
Is the only national daily to be
printed on pink paper. It
reports mainly on business
and economic news.
28. tabloids
Newspapers with pages half
the size of broadsheets. They
are usually more highly
illustrated.
29. daily express
One of the first papers to feature
gossip, sports and women’s
articles. It was also the first
newspaper in Britain to have a
crossword.
31. daily mail
The only British newspaper
whose female readers
constitute more than 50% of its
demographic.
33. daily mirror
Originally aimed at the
middle class reader, it was
converted into a working
class newspaper to reach a
larger audience.
35. daily star
Its cover price has declined
over the years in order to
compete with its rival the sun.
37. the sun
Has the largest circulation
of any daily newspaper in
the united kingdom.