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10 Tips to Turn Your Average
One-Time Website Visitor Into a
           Customer

     Jeremy Schoemaker
 LogMyCalls Free Trial
   •   LogMyCalls.com/30-day-trial
   •   Coupon Code: DAMGOOD
   •   Call (866) 811-8880
Today You’ll Discover…
•   How you are losing money.
•   How to recover that lost revenue.
•   How to turn website visitors into customers.
•   Build trust and loyalty.
•   And by the end of this presentation you will learn how to not
    only turn website visitors into customers but also be able
    profit from these users

                          FOREVER
•   2010 Most influential person on the internet – Fast
    Company Magazine.
•   Worlds Largest Mobile Site 2002 – Generated over
    11 million in affiliate sales. My Introduction to
    affiliate marketing – Sold in 2011
•   Commission Junction – highest earning affiliate
    2007 generating an average of $400,000 per month
    in affiliate earnings.
•   2008 eBay’s nomination for a presidential award for
    technology from our AuctionAds affiliate network.
•   2009 Affiliate Summit affiliate of the year Pinnacle
    award.
•   Top 5 Facebook advertiser (70-90k/day) 2009.
•   Elected to Facebook.com Monetary board as the
    Affiliate advisor.
What Do Others Have To Say?
• “Jeremy came into propelled our
  advertising network a year
  ahead. He truly understands
  what makes people tick”
Tim Kendall

Director of Monetization

Facebook.com
What Do Others Think?
• “Jeremy’s advice drastically
  improved our user retention
  through email.”
•   John Donahoe

•   President

•   eBay
• “Since we brought Jeremy on as
  an advisor he has given us
  incredible feedback on our
  Webmaster Tools products.”
•   Dylan Casey

•   SVP Product Development

•   Google
How did I come up with this?
How did I come up with this
How did I come up with this
1 month later
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
How are you throwing
   money away?
You are spending money and
resources to get people to your
      website every day
Will they come back to buy From You?
      8 -12 INTERACTIONS
Will they come back to buy From You?
  YOU GOT THEM INTERESTED!
Will they come back to buy From You?
YOU EDUCATED THEM ABOUT THE PRODUCT OR SERVICE
What if there was a
way to capture these
 website visitors?
WHAT IF YOU COULD BUILD A RELATIONSHIP WITH THEM?
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
YOUR BRICK AND MORTAR COMPANY
CREATE THAT FACE TO FACE COMMUNICATION
YOUR BRICK AND MORTAR COMPANY
• Let them know you are a real person.
• Let them know WHY you are selling a service
  or product.
• What makes your product different.
• Grab a drink with them.
The person behind the company
Building Trust with users
Building Trust with users
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
HOW IN THE WORLD
 DO WE DO THAT?
What if there was a
way to capture these
 website visitors?
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
TOO INTRUSIVE?
TOO INTRUSIVE?
TOO INTRUSIVE?
TOO INTRUSIVE?
THE BAIT
Special report
  Coupons
Special Offers
THE EMAIL ACQUISITION FORMULA
CONFIRMATION
10 Tips to Turn Your Average One-Time Website Visitor Into a Customers
THANK YOU AND GIFT
THANK YOU AND GIFT
DID YOU KNOW?
DID YOU KNOW?
SOCIAL PROOF
SOCIAL PROOF
HERE IS MORE VALUE FROM US
HERE IS MORE VALUE FROM US
4 DAY SALES MACHINE
DAY 1 SALE
DAY 2 SALE OMG
DAY 3 SALE - FAQ
DAY 4 SALE – TODAY IS IT!
DAY 4 SALE – SALE ENDING SOON!
HERE IS MORE VALUE FROM US
LAST CHANCE UNREAL OFFER
WE VALUE YOUR FEEDBACK MORE
     THAN YOUR MONEY
LAST CHANCE UNREAL OFFER
WE VALUE YOUR FEEDBACK MORE
     THAN YOUR MONEY
CROSS SELL
UPSELL
AFFILIATE OFFERS
MONETIZE TO INFINITY
RETENTION SEQUENCE
EMAIL 1: SURVEY
THANK YOU FOR YOUR PURCHASE, PLEASE TAKE A
MOMENT TO COMPLETE THIS SURVEY AND GET A
          SPECIAL TREAT FROM US!
FUN FACT:
 40% OF THE PEOPLE WHO COMPLETE THE
SURVEY MAKE ANOTHER PURCHASE WITHIN
               48 HOURS
STRATEGY:
IF NO PURCHASE IS MADE WITHIN 20 DAYS
   SEND A “WE MISS YOU EMAIL WITH A
           SPECIAL DISCOUNT”
REPEAT RETENTION EMAILS ON
      EVERY PURCHASE
WHAT IS THE PAR PROGRAM?
ACQUISITION
    RETENTION
SOCIAL INTEGRATION
   ROI TRACKING
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
• Over 850 companies took part
• Each potential customer email is
  worth $187 Life time value
• $40 return for every $1 spent
HOW MUCH ARE YOU GETTING?
Thank you!!!
     Jeremy Schoemaker
         Par Program
 jeremy@parprogram.com
Http://www.parprogram.com
 LogMyCalls Free Trial
   •   LogMyCalls.com/30-day-trial
   •   Coupon Code: DAMGOOD
   •   Call (866) 811-8880

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10 Tips to Turn Your Average One-Time Website Visitor Into a Customers