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12 amazing ideas for your annual marketing plan

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Getting ready to create your annual marketing plan and need a little inspiration? Here are 12 simple, powerful and proven ideas to grow your business next year.

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Tania Mulry DDx Media, Inc.
Founder of edRover.com USC Professor Award Winning Mobile Apps Best Selling Author of “The Cause: The Power of Digital Storytelling for Social Good” Worked for MasterCard, AT&T, JCPenney, GameSt op, Nintendo, State Farm, Chili’s, Huggies, the US Air Force, tech start-ups, local businesses, professional sports teams, schools and non-profits
 Put a sticker on your product: “Get the most out of your experience by calling this number or scanning this QR code”  Captures the contact information of your customers  Deliver an audio or video message to train them on more reasons to use your product and service  Up-sell/cross-sell services
 Design a program to attract new leads and builds loyal customers for your business  Provide a juicy incentive to capture their opt-in  Deliver special offers, discounts, samples, exclusive access or premium information via email, text or video  Easy to automate and inexpensive to promote
 Hold a drawing for a killer prize  A free service  A gift certificate  A hot product like an iPad, Kindle or an XBOX One  Enter by text, email, Twitter, Facebook or an online form  Reach out to friends and complimentary businesses to help promote the contest  Make sure you are compliant with rules & regulations
 Create a valuable free gift that can be delivered easily when someone opts-in to your website  Free report  Video course  Audio course  Workbook or template  Discount or coupon  Set up an automatic message to deliver the gift  Follow up with a series of messages to build trust and offer additional services
 Plan your core social media content for the year  Program the posts in advance so that you don’t have to worry about being clever every day  Promote key Facebook posts for added reach  Spend your time on social media interacting and providing great customer service  Depending on your target market and goals, I recommend building a plan for the big 6: Facebook, Twitter, Google +, Instagram, LinkedIn, Pinterest
 Everyone of your customers is going to be glued to a mobile phone for more than 2 hours today, and 2/3 or more have powerful smartphones  Do you have a mobile strategy?  Get noticed and reach new customers through:     Text messaging Mobile website Mobile advertising Mobile application with push notifications
 You are an expert in your field  You have a message to share with the world  Your training would be a dream come true to many people who want to know what you know  Package it up as a book, video or audio lessons with a workbook and sell it as a product  Sell it on a website, and make money while you sleep
 Forget business cards – no one ever follows up  When you meet them, ask people to text, email or scan a QR code to get your free gift  Reply with qualifying questions about their business  Send a series of trust building information and regular newsletters
 Do you speak in front of groups?  Chamber of Commerce  Professional Networking Group  Conferences or Meetups  Tell the audience that you have a free gift, or that you’ll send the slides  In the reply message, prompt the people that the first one to ask you a specific question will win another free gift (a book, a gift card)  You can get 50-80% of the group to opt-in
 Grab a microphone and start recording talks about your expertise  Add a logo, professional intro and outro  Publish them to iTunes and your website  Transcribe talks and turn them into blog articles  Incredible search engine value
 Host an educational talk answering FAQs about your subject and broadcast it for free on Google +, YouTube and your website  Automatically stores the session as a video on YouTube  Turn video into a book or eBook  Turn video into a podcast  Break it down into mini-video series
 Less expensive than recruiting new customers  “It’s my fault, but I want to make it up to you”  Significant discount  New program  Bonus products and services  Follow up a few ways: mail, email, text, voicemail, card, video
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12 amazing ideas for your annual marketing plan

  • 2. Founder of edRover.com USC Professor Award Winning Mobile Apps Best Selling Author of “The Cause: The Power of Digital Storytelling for Social Good” Worked for MasterCard, AT&T, JCPenney, GameSt op, Nintendo, State Farm, Chili’s, Huggies, the US Air Force, tech start-ups, local businesses, professional sports teams, schools and non-profits
  • 3.  Put a sticker on your product: “Get the most out of your experience by calling this number or scanning this QR code”  Captures the contact information of your customers  Deliver an audio or video message to train them on more reasons to use your product and service  Up-sell/cross-sell services
  • 4.  Design a program to attract new leads and builds loyal customers for your business  Provide a juicy incentive to capture their opt-in  Deliver special offers, discounts, samples, exclusive access or premium information via email, text or video  Easy to automate and inexpensive to promote
  • 5.  Hold a drawing for a killer prize  A free service  A gift certificate  A hot product like an iPad, Kindle or an XBOX One  Enter by text, email, Twitter, Facebook or an online form  Reach out to friends and complimentary businesses to help promote the contest  Make sure you are compliant with rules & regulations
  • 6.  Create a valuable free gift that can be delivered easily when someone opts-in to your website  Free report  Video course  Audio course  Workbook or template  Discount or coupon  Set up an automatic message to deliver the gift  Follow up with a series of messages to build trust and offer additional services
  • 7.  Plan your core social media content for the year  Program the posts in advance so that you don’t have to worry about being clever every day  Promote key Facebook posts for added reach  Spend your time on social media interacting and providing great customer service  Depending on your target market and goals, I recommend building a plan for the big 6: Facebook, Twitter, Google +, Instagram, LinkedIn, Pinterest
  • 8.  Everyone of your customers is going to be glued to a mobile phone for more than 2 hours today, and 2/3 or more have powerful smartphones  Do you have a mobile strategy?  Get noticed and reach new customers through:     Text messaging Mobile website Mobile advertising Mobile application with push notifications
  • 9.  You are an expert in your field  You have a message to share with the world  Your training would be a dream come true to many people who want to know what you know  Package it up as a book, video or audio lessons with a workbook and sell it as a product  Sell it on a website, and make money while you sleep
  • 10.  Forget business cards – no one ever follows up  When you meet them, ask people to text, email or scan a QR code to get your free gift  Reply with qualifying questions about their business  Send a series of trust building information and regular newsletters
  • 11.  Do you speak in front of groups?  Chamber of Commerce  Professional Networking Group  Conferences or Meetups  Tell the audience that you have a free gift, or that you’ll send the slides  In the reply message, prompt the people that the first one to ask you a specific question will win another free gift (a book, a gift card)  You can get 50-80% of the group to opt-in
  • 12.  Grab a microphone and start recording talks about your expertise  Add a logo, professional intro and outro  Publish them to iTunes and your website  Transcribe talks and turn them into blog articles  Incredible search engine value
  • 13.  Host an educational talk answering FAQs about your subject and broadcast it for free on Google +, YouTube and your website  Automatically stores the session as a video on YouTube  Turn video into a book or eBook  Turn video into a podcast  Break it down into mini-video series
  • 14.  Less expensive than recruiting new customers  “It’s my fault, but I want to make it up to you”  Significant discount  New program  Bonus products and services  Follow up a few ways: mail, email, text, voicemail, card, video