The document discusses voucher schemes that aim to foster cooperation between small- and medium-sized enterprises (SMEs) and creative service providers. It provides details on the VINCI voucher program in Austria that awarded €5,000 vouchers to 20 SMEs for creative services. Following VINCI's success, the Austrian government launched a larger National Creative Voucher program. Feedback showed the vouchers improved project quality, enabled projects that otherwise may not have occurred, and were well received by recipients. The document advocates vouchers as a flexible tool to spur innovation with low administration costs.
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Slide Christina Koch
1. VINCI – Vouchers In Creative
Industries
Voucher schemes as a key to cross-sectoral cooperation
Where: European Emerging Industries
Conference 2014
Date: 14.11.2014
6. Key mechanisms of Vouchers
Characteristics Vouchers VINCI
Small amount (<EUR 10.000) EUR 5.000
Co-Financing rate 0-50% No co-financing
2 possible Voucher mechanisms:
Type A: SME receives money directly
Type B: SME receives money for cooperation
with Service Provider
Type B
Money paid to SME after we
received the invoice of Creative
Service Provider
7. Overview of VINCI project
No.Vouchers
Amount
Call open where
Service provider
Call open for
No.Applications
Selection process
VINCI 2012
20
EUR 5.000.-
Salzburg
worldwide
1 month
71
Jury process
8. Project examples of VINCI
Schwingenschlögel GES.M.B.H.
Aerodynamic tank semi-trailer
mit Aberjung OG
“We’ve had no problems in
communicating with the designer. You
shouldn’t confound a designer with an
artist or architect. Between designers
and constructors there isn’t such a
big difference after all.”
Kurt Schwingenschlögel Jr., Assistant to the
Managing Director
9. Schilder Systeme GmbH
Hose Protection Ramp
Manfred Seeleitner who privately works at
the fire brigade has developed a fire hose
protection ramp with an innovative modular
design, light weight, low height and
resistance to ageing.
With the support of VINCI the A365 agency
could produce a film with 3D animations to
successfully launch the market transition.
10. vis vitalis GmbH
Intelligent food packaging concept
mit Reichl und Partner Werbeagentur GmbH
“The great challenge was to give those 16
unique products a uniform, functional
appearance, and also point out the added
value of those products. Nowadays it’s
important to stand out in the market and
still control the costs.”
Norbert Fuchs, Managing Director vis vitalis GmbH
11. vis vitalis GmbH
Intelligent food packaging concept
mit Reichl und Partner Werbeagentur GmbH
12. After the VINCI…
… the Austrian Ministry of Economy decided to
provide 300 National Creative Vouchers
14. Comparison VINCI & National
Creative Vouchers Austria
VINCI 2012
No.Vouchers 20
+ 300 +300?
Amount
EUR 5.000.-
Call open where
Service provider
Salzburg
worldwide
1 month
71
Jury process
NCV 2013
300
EUR 5.000.-
Austria
worldwide
Open end (shut
down after 3 weeks)
932
1st come 1st
serve
NCV 2014
300
EUR 5.000.-
Austria
Worldwide
1.-31. October
> 2000!
Random
selection by
notary
Call open for
No.Applications
Selection process
15. Feedback results after NCV
2013 (N=92)
50% of beneficiaries
have not received
any funding before
75% see a rise of quality in
their project due to
cooperation with creative
service provider
42% would not have been
able to implement their
project
48% would still have
implemented their
project, but in a
smaller range & with
temporary delay
100% would again apply for
the National Creative
Voucher!
16. Message to take home
Innovation Vouchers are a rather non-bureaucratic
and flexible instrument to address
particular problems / opportunities with low
administration costs but strong spill-over
effects.
17. Presentation of the full ECIA
report
In Amsterdam at the final conference
27-28 November 2014
• Thursday November 27: 9.00 - 21.30 hrs
• Friday November 28: 9.30 - 13.00 hrs
You are all invited!