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Slide Christina Koch

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The document discusses voucher schemes that aim to foster cooperation between small- and medium-sized enterprises (SMEs) and creative service providers. It provides details on the VINCI voucher program in Austria that awarded €5,000 vouchers to 20 SMEs for creative services. Following VINCI's success, the Austrian government launched a larger National Creative Voucher program. Feedback showed the vouchers improved project quality, enabled projects that otherwise may not have occurred, and were well received by recipients. The document advocates vouchers as a flexible tool to spur innovation with low administration costs.

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VINCI – Vouchers In Creative Industries Voucher schemes as a key to cross-sectoral cooperation Where: European Emerging Industries Conference 2014 Date: 14.11.2014

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Key mechanisms of Vouchers Characteristics Vouchers VINCI Small amount (<EUR 10.000) EUR 5.000 Co-Financing rate 0-50% No co-financing 2 possible Voucher mechanisms: Type A: SME receives money directly Type B: SME receives money for cooperation with Service Provider Type B Money paid to SME after we received the invoice of Creative Service Provider

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Overview of VINCI project No.Vouchers Amount Call open where Service provider Call open for No.Applications Selection process VINCI 2012 20 EUR 5.000.- Salzburg worldwide 1 month 71 Jury process

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Project examples of VINCI Schwingenschlögel GES.M.B.H. Aerodynamic tank semi-trailer mit Aberjung OG “We’ve had no problems in communicating with the designer. You shouldn’t confound a designer with an artist or architect. Between designers and constructors there isn’t such a big difference after all.” Kurt Schwingenschlögel Jr., Assistant to the Managing Director

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Schilder Systeme GmbH Hose Protection Ramp Manfred Seeleitner who privately works at the fire brigade has developed a fire hose protection ramp with an innovative modular design, light weight, low height and resistance to ageing. With the support of VINCI the A365 agency could produce a film with 3D animations to successfully launch the market transition.

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vis vitalis GmbH Intelligent food packaging concept mit Reichl und Partner Werbeagentur GmbH “The great challenge was to give those 16 unique products a uniform, functional appearance, and also point out the added value of those products. Nowadays it’s important to stand out in the market and still control the costs.” Norbert Fuchs, Managing Director vis vitalis GmbH

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vis vitalis GmbH Intelligent food packaging concept mit Reichl und Partner Werbeagentur GmbH

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After the VINCI… … the Austrian Ministry of Economy decided to provide 300 National Creative Vouchers

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NCV caused some interest…

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Comparison VINCI & National Creative Vouchers Austria VINCI 2012 No.Vouchers 20 + 300 +300? Amount EUR 5.000.- Call open where Service provider Salzburg worldwide 1 month 71 Jury process NCV 2013 300 EUR 5.000.- Austria worldwide Open end (shut down after 3 weeks) 932 1st come 1st serve NCV 2014 300 EUR 5.000.- Austria Worldwide 1.-31. October > 2000! Random selection by notary Call open for No.Applications Selection process

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Feedback results after NCV 2013 (N=92) 50% of beneficiaries have not received any funding before 75% see a rise of quality in their project due to cooperation with creative service provider 42% would not have been able to implement their project 48% would still have implemented their project, but in a smaller range & with temporary delay 100% would again apply for the National Creative Voucher!

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Message to take home Innovation Vouchers are a rather non-bureaucratic and flexible instrument to address particular problems / opportunities with low administration costs but strong spill-over effects.

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Presentation of the full ECIA report In Amsterdam at the final conference 27-28 November 2014 • Thursday November 27: 9.00 - 21.30 hrs • Friday November 28: 9.30 - 13.00 hrs You are all invited!

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www.ECIAplatform.eu Christina Koch c.koch@awsg.at

More Related Content

Slide Christina Koch

  • 1. VINCI – Vouchers In Creative Industries Voucher schemes as a key to cross-sectoral cooperation Where: European Emerging Industries Conference 2014 Date: 14.11.2014
  • 6. Key mechanisms of Vouchers Characteristics Vouchers VINCI Small amount (<EUR 10.000) EUR 5.000 Co-Financing rate 0-50% No co-financing 2 possible Voucher mechanisms: Type A: SME receives money directly Type B: SME receives money for cooperation with Service Provider Type B Money paid to SME after we received the invoice of Creative Service Provider
  • 7. Overview of VINCI project No.Vouchers Amount Call open where Service provider Call open for No.Applications Selection process VINCI 2012 20 EUR 5.000.- Salzburg worldwide 1 month 71 Jury process
  • 8. Project examples of VINCI Schwingenschlögel GES.M.B.H. Aerodynamic tank semi-trailer mit Aberjung OG “We’ve had no problems in communicating with the designer. You shouldn’t confound a designer with an artist or architect. Between designers and constructors there isn’t such a big difference after all.” Kurt Schwingenschlögel Jr., Assistant to the Managing Director
  • 9. Schilder Systeme GmbH Hose Protection Ramp Manfred Seeleitner who privately works at the fire brigade has developed a fire hose protection ramp with an innovative modular design, light weight, low height and resistance to ageing. With the support of VINCI the A365 agency could produce a film with 3D animations to successfully launch the market transition.
  • 10. vis vitalis GmbH Intelligent food packaging concept mit Reichl und Partner Werbeagentur GmbH “The great challenge was to give those 16 unique products a uniform, functional appearance, and also point out the added value of those products. Nowadays it’s important to stand out in the market and still control the costs.” Norbert Fuchs, Managing Director vis vitalis GmbH
  • 11. vis vitalis GmbH Intelligent food packaging concept mit Reichl und Partner Werbeagentur GmbH
  • 12. After the VINCI… … the Austrian Ministry of Economy decided to provide 300 National Creative Vouchers
  • 13. NCV caused some interest…
  • 14. Comparison VINCI & National Creative Vouchers Austria VINCI 2012 No.Vouchers 20 + 300 +300? Amount EUR 5.000.- Call open where Service provider Salzburg worldwide 1 month 71 Jury process NCV 2013 300 EUR 5.000.- Austria worldwide Open end (shut down after 3 weeks) 932 1st come 1st serve NCV 2014 300 EUR 5.000.- Austria Worldwide 1.-31. October > 2000! Random selection by notary Call open for No.Applications Selection process
  • 15. Feedback results after NCV 2013 (N=92) 50% of beneficiaries have not received any funding before 75% see a rise of quality in their project due to cooperation with creative service provider 42% would not have been able to implement their project 48% would still have implemented their project, but in a smaller range & with temporary delay 100% would again apply for the National Creative Voucher!
  • 16. Message to take home Innovation Vouchers are a rather non-bureaucratic and flexible instrument to address particular problems / opportunities with low administration costs but strong spill-over effects.
  • 17. Presentation of the full ECIA report In Amsterdam at the final conference 27-28 November 2014 • Thursday November 27: 9.00 - 21.30 hrs • Friday November 28: 9.30 - 13.00 hrs You are all invited!