14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - google
•
1 like•671 views
Vinoaj Vijeyakumaar outlines 12 things you should do today to get yourself measurement and conversion ready for 2012. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Report
Share
14 GoMeasure (sg and kl) - 12 for 2012 - vinoaj vijeyakumaar - google
- 1. 12 for 2012 Vinoaj Vijeyakumaar Senior Conversion Specialist, Google Southeast Asia gplus.to/vinoaj twitter.com/vinoaj conversionroom-japac.blogspot.com
- 2. 12 steps to conversion success in 2012 Google Confidential and Proprietary 2
- 3. Look beyond the last click with multi- channel attribution Measuring beyond your website (social, mobile) Building websites optimised for conversions Google Confidential and Proprietary 3
- 4. Multi-Channel Attribution & Analysis 1 Try it out today Google Confidential and Proprietary 4
- 5. Multi-Channel Attribution & Analysis 1 Understand how different channels contribute to conversions Google Confidential and Proprietary 5
- 6. Multi-Channel Attribution & Analysis 1 Understand how visitors interact through different channels Google Confidential and Proprietary 6
- 7. If it drives a visit to your website … tag it 2 http://www.yoursite.com/landingpage.html? Establish a process for tagging utm_source=yahoo&utm_medium=cpc&utm_campaign=Jan inbound links +2011+Campaign&utm_term=my+keyword http://www.yoursite.com/landingpage.html? Identify channel owners and educate utm_source=twitter&utm_medium=tweet&utm_campaign=J them an+03+One+Day+Sale It’s your responsibility, not your http://www.yoursite.com/landingpage.html? utm_source=email&utm_medium=link&utm_campaign=Jan webmaster’s responsibility +2011+Newsletter 7 Google Confidential and Proprietary
- 8. GOALS STAGE Define and Set-up Your Goals 3 Awareness Consideration Preference Action Google Confidential and Proprietary 8
- 9. 4 Desktop websites being Understand your mobile opportunity viewed on mobile devices through your desktop site data Implement measurement across your What is mobile mobile applications measurement? Android and iOS apps Mobile websites viewed on smartphones and feature phones Google Confidential and Proprietary
- 10. Measuring Social Interactions 5 Add the +1 Button to your site and no configuration of GA required Install sample code from GA site to track interactions with Facebook & Twitter widgets Implement _trackSocial() for other social buttons on your site Google Confidential and Proprietary 10
- 11. Design for Speed 6 Add _trackPageLoadTime() to measure page load times across visitors Identify your slowest-loading landing page Implement page speed optimisations recommended at pagespeed.googlelabs.com Google Confidential and Proprietary 11
- 12. Evaluate Landing Page Design 7 1234 Evaluate your desktop and mobile landing pages – are they all they can First Confirmation Speed Design be? Impression 567 8 Formulate ideas for landing page Visuals & Call-to- experiments Persuasion Value Text action Proposition Google Confidential and Proprietary 12
- 13. Always Be Testing 8 Identify your landing page with the highest bounce rate Come up with ideas for testing Test landing page optimisations with Google Website Optimizer Google Confidential and Proprietary 13
- 14. Look Beyond Google Analytics 9 Look beyond your web analytics data Search for your brand name and products on Google Insights for Search to understand visitor interest Enter your domain name in DoubleClick Ad Planner to understand who your audience are Google Confidential and Proprietary 14
- 15. Google Analytics Individual Qualification 10 conversionuniversity.com Your Name Here Google Confidential and Proprietary 15
- 16. APAC Conversion Room Blog 11 Regional success stories Subscribe to receive latest articles in your inbox Coming very soon: Multi-Channel Funnels Guides Today’s content conversionroom-japac.blogspot.com Google Confidential and Proprietary 16
- 17. 12 Take ACTION Google Confidential and Proprietary 17