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14 Tips on
How to Pitch
and Get Funded
Caroline Cummings
VP of Business Development
Resident entrepreneur
Raised close to $1M for prior
two tech startups
www.LivePlan.com
Plan & track from anywhere!
The Purpose of the 10-Minute Pitch
Deliver a Performance
Rehearse, rehearse, rehearse!!
Assumptions:
•Written a business plan
•Conducted due diligence
• Team, financials, investors, market,
competition, IP, trends. . .
•Have mentors/advisors
Build Credibility
•Hit the“stage”strong
•Share your“rock star”talents
•Share“been there, done that”
•Utilize the“cool factor”
•Spark their interest
Address the Problem 1 minute
Tell a compelling story
Your Solution to the Problem 1.5 minutes
Describe the uniqueness of your product
Your Successes 30 seconds
•Money raised
•Barriers overcome
•Key investors
•Key hires
•Sales made
•Partnerships
•LOIs
•Patents
•Media
•Etc.
Target Markets 1 minute
Highlight any key research
Beta Market, Addressable Market, Market Segments,
% of Revenue/Market, Potential Market...
Target Markets
Facebook:
(1) Harvard/Stanford
(2) Ivy League
(3) Colleges/Universities
(4) 14-34 years old
(5) Businesses. . .
Fastest growing demographic:
Women 55+ years old
Acquiring Your Customers? 30 seconds
Include the cost to acquire a customer
Your Competition 1 minute
Clearly communicate your Value Proposition
City/
Local
Focus
No Character
Limitations
Free to
Post
Can
Include
Images
Social
Media
Friendly
Easy to
search
Local	
  	
  
Newspaper	
  
✪
✪
✪ ✪ ✪ ✪ ✪
Due Diligence on Competition
Your Revenue Model 1 minute
How you will make money?
Who it will come from?
Market validation. . .
Your Financial Projections 1 minute
Include key assumptions
Research to back it up
Explain inflection points
Assumptions Are King! 30 seconds
Know the Metrics for Your Model
If you have a SaaS business model:
•Content Marketing
•Uniques, TOS, bounce rates, open rates,
CTRs, CVR. . .
•CAC = Customer Acquisition Cost
•LTV = Lifetime Value ($)
•Churn Rate (the lower the better)
•Referral Rates
•Cancellation Reasons
Your Team 1 minute
Ideators
Growers
Exiters
Starters
Innovators
Your Funding Needs 30 seconds
Brittany’s sister is
having a baby and I need
$5 to buy her a nice gift
Your Exit Strategy 30 seconds
Include comparables
Estimated timeline to exit
End On a High Note
Remind them why you are a Rock Star!
Free eBook
Questions?
@iamcarolina
@Bplans

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14 Tips on How to Pitch and Get Funded