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Libraries + Parents = Innovation and Success

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Pew Research Center's Internet & American Life Project
Pew Research Center's Internet & American Life Project

At the American Library Association's Annual Conference in Chicago, Lee Rainie will present 13 key takeways from Pew Internet's research on libraries. Browse through the facts and then check out the libraries section of our website for more.

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Libraries + Parents = Innovation and Success 13 Key Takeaways from Pew Internet’s Libraries Research
1) Libraries are appreciated 91% say libraries are important to their communities 76% say libraries are important to them and their families (84% of parents) Robert Dawson photography - Library Road Trip http://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons /
1a) Libraries are especially appreciated by parents 94% of parents say libraries are important for their children and 79% describe libraries as “very important” 84% of these parents say a major reason they want their children to have access to libraries is that libraries help inculcate their children’s love of reading and books 81% say a major reason is that libraries provide their children with information and resources not available at home 71% say a major reason is that libraries are a safe place for children
1b) Single most powerful driver of deeper library engagement: having a child or grandchild Reasons library use INCREASED (26%) Enjoy taking their children, grandchildren 26% Do research and use reference materials 14% Borrow books more 12% Student 10% Use library computers and internet 8% Have more time to read now, retired 6% To save money 6% Good selection and variety 5% E-books, audio books, media are available 5% Convenient 5% Reading more now 5% Library events and activities 4% Good library and helpful staff 3% Quiet, relaxing time, social locale 2% Use for my job 2%
5 2) Libraries stack up well vs. other institutions How confident? How important? 63 28 Library to community
3) People like librarians • 98% of “ever” library visitors say interactions are “very positive” • 81% of library visitors say librarians are “very helpful” • 50% of “last year” visitors got help from a librarian
4) Libraries have rebranded themselves as tech hubs 80% of Americans say borrowing books is a “very important” service libraries provide (83% of parents) 80% say reference librarians are a “very important” service 77% say free access to computers and the internet is a “very important” service (81% of parents) 76% say quiet study spaces are a “very important” service (78% of parents)
5) Parents over-index on library use in person and via tech 73% 64% 46% 32% 30% 19% 59% 49% 36% 22% 23% 11% 0% 20% 40% 60% 80% 100% Library card Visit lib past year Used library website Used website past year Increased lib use in past 5 years Visit website via mobile Parents of minor children Other adults
6) Among library users, parents do more activities than others 9% 40%* 50%* 64%* 81%* 81%* 5% 27% 35% 31% 68% 70% 0% 20% 40% 60% 80% Borrow e-book Use computer/internet Borrow DVD/CD/videotape Attend class/event for kids Borrow print books Browse shelves Other adults Parents of minor children
7) Reading is alive and well Read a book in last year 90% 79% 81% 77% 72% 67% 0% 20% 40% 60% 80% 100% Ages 16-17 18-24 25-29 30-49 50-64 65+ 2012
85% 73% 72% 66% 65% 61% 25% 24% 25% 31% 17% 14%16% 12% 15% 18% 10% 7% 0% 20% 40% 60% 80% 100% Ages 16-17 (n=101) Ages 18-24 (n=218) Ages 25-29 (n=151) Ages 30-49 (n=586) Ages 50-64 (n=628) Ages 65+ (n=531) Read a print book Read an e-book Listened to an audiobook 7a) Reading is alive and well – esp. in print The format of books read
7b) Reading is precious to parents especially in print • 50% of parents of children under age 12 read to their child every day • 26% do so a few times a week • 58% of parents with children under 6 read with their child every day
8) E-book reading is growing; borrowing is just getting started Late 2012: 23% read an e- book (29% of parents) 2012: 5% of Americans 16+ have borrowed e-book from library in last year (9% of parents) Growing awareness that this is library feature: now 31% of public
9) Parents own more e-book reading devices • 24% of parents own e-book readers vs. 17% of non-parents (as of mid-January) • 50% of parents own tablets vs. 27% of non- parents (as of mid-May) • More than 60% of parents own one or the other vs. 42% of non-parents
10) Parents eager for new tech services 48% 53% 55% 55% 60% 60% 59% 65% 57% 71% 55% 70%* 65%* 63%* 72%* 70%* 71%* 78%* 77%* 79%* 0% 20% 40% 60% 80% Instruction on e-book readers Digital media lab Pre-loaded e-book readers Classes for e-book readers Personalized recommendations Library kiosks in community GPS app for library navigation Petting zoo for new tech Cell app for library services Online "ask a librarian" Parents Other adults
11) The public invites you to be more engaged in knotty problems 20 41 42 43 47 53 59 61 82 85 39 36 34 39 38 30 28 27 14 11 36 20 19 14 12 5 9 9 3 2 0 20 40 60 80 100 Move some books/stacks out of public locations Make most services automated Move most library services online Help users digitize material Offer more interactive learning experiences Offer more e-books Have more comfortable spaces Separate spaces for different services Free literacy programs Coordinate more with local schools Should definitely do Should maybe do Should definitely not do
12) Libraries have a PR problem / opportunity • 22% say that they know all or most of the services their libraries offer • 46% say they know some of what their libraries offer • 31% said they know not much or nothing at all of what their libraries offer
13) Mothers are special 82%* 73%* 54%* 39%* 24%* 44%* 63% 54% 36% 25% 14% 34% 0% 20% 40% 60% 80% 100% Have library card Visit library in last year Visit library website (ever) Visit library website (last year) Visit libray website via mobile device Use computers/internet (among library users) Mothers Fathers
Libraries.pewinternet.org Lee Rainie Email: lrainie@pewinternet.org Twitter: @Lrainie Kathryn Zickuhr Email: kzickuhr@pewinternet.org Twitter: @kzickuhr Kristen Purcell Email: @kpurcell@pewinternet.org Twitter: @kristenpurcell

More Related Content

Libraries + Parents = Innovation and Success

  • 1. Libraries + Parents = Innovation and Success 13 Key Takeaways from Pew Internet’s Libraries Research
  • 2. 1) Libraries are appreciated 91% say libraries are important to their communities 76% say libraries are important to them and their families (84% of parents) Robert Dawson photography - Library Road Trip http://www.robertdawson.com/pages/1/Public%20Library%3a%20An%20American%20Commons/Public%20Library%3a%20An%20American%20Commons /
  • 3. 1a) Libraries are especially appreciated by parents 94% of parents say libraries are important for their children and 79% describe libraries as “very important” 84% of these parents say a major reason they want their children to have access to libraries is that libraries help inculcate their children’s love of reading and books 81% say a major reason is that libraries provide their children with information and resources not available at home 71% say a major reason is that libraries are a safe place for children
  • 4. 1b) Single most powerful driver of deeper library engagement: having a child or grandchild Reasons library use INCREASED (26%) Enjoy taking their children, grandchildren 26% Do research and use reference materials 14% Borrow books more 12% Student 10% Use library computers and internet 8% Have more time to read now, retired 6% To save money 6% Good selection and variety 5% E-books, audio books, media are available 5% Convenient 5% Reading more now 5% Library events and activities 4% Good library and helpful staff 3% Quiet, relaxing time, social locale 2% Use for my job 2%
  • 5. 5 2) Libraries stack up well vs. other institutions How confident? How important? 63 28 Library to community
  • 6. 3) People like librarians • 98% of “ever” library visitors say interactions are “very positive” • 81% of library visitors say librarians are “very helpful” • 50% of “last year” visitors got help from a librarian
  • 7. 4) Libraries have rebranded themselves as tech hubs 80% of Americans say borrowing books is a “very important” service libraries provide (83% of parents) 80% say reference librarians are a “very important” service 77% say free access to computers and the internet is a “very important” service (81% of parents) 76% say quiet study spaces are a “very important” service (78% of parents)
  • 8. 5) Parents over-index on library use in person and via tech 73% 64% 46% 32% 30% 19% 59% 49% 36% 22% 23% 11% 0% 20% 40% 60% 80% 100% Library card Visit lib past year Used library website Used website past year Increased lib use in past 5 years Visit website via mobile Parents of minor children Other adults
  • 9. 6) Among library users, parents do more activities than others 9% 40%* 50%* 64%* 81%* 81%* 5% 27% 35% 31% 68% 70% 0% 20% 40% 60% 80% Borrow e-book Use computer/internet Borrow DVD/CD/videotape Attend class/event for kids Borrow print books Browse shelves Other adults Parents of minor children
  • 10. 7) Reading is alive and well Read a book in last year 90% 79% 81% 77% 72% 67% 0% 20% 40% 60% 80% 100% Ages 16-17 18-24 25-29 30-49 50-64 65+ 2012
  • 11. 85% 73% 72% 66% 65% 61% 25% 24% 25% 31% 17% 14%16% 12% 15% 18% 10% 7% 0% 20% 40% 60% 80% 100% Ages 16-17 (n=101) Ages 18-24 (n=218) Ages 25-29 (n=151) Ages 30-49 (n=586) Ages 50-64 (n=628) Ages 65+ (n=531) Read a print book Read an e-book Listened to an audiobook 7a) Reading is alive and well – esp. in print The format of books read
  • 12. 7b) Reading is precious to parents especially in print • 50% of parents of children under age 12 read to their child every day • 26% do so a few times a week • 58% of parents with children under 6 read with their child every day
  • 13. 8) E-book reading is growing; borrowing is just getting started Late 2012: 23% read an e- book (29% of parents) 2012: 5% of Americans 16+ have borrowed e-book from library in last year (9% of parents) Growing awareness that this is library feature: now 31% of public
  • 14. 9) Parents own more e-book reading devices • 24% of parents own e-book readers vs. 17% of non-parents (as of mid-January) • 50% of parents own tablets vs. 27% of non- parents (as of mid-May) • More than 60% of parents own one or the other vs. 42% of non-parents
  • 15. 10) Parents eager for new tech services 48% 53% 55% 55% 60% 60% 59% 65% 57% 71% 55% 70%* 65%* 63%* 72%* 70%* 71%* 78%* 77%* 79%* 0% 20% 40% 60% 80% Instruction on e-book readers Digital media lab Pre-loaded e-book readers Classes for e-book readers Personalized recommendations Library kiosks in community GPS app for library navigation Petting zoo for new tech Cell app for library services Online "ask a librarian" Parents Other adults
  • 16. 11) The public invites you to be more engaged in knotty problems 20 41 42 43 47 53 59 61 82 85 39 36 34 39 38 30 28 27 14 11 36 20 19 14 12 5 9 9 3 2 0 20 40 60 80 100 Move some books/stacks out of public locations Make most services automated Move most library services online Help users digitize material Offer more interactive learning experiences Offer more e-books Have more comfortable spaces Separate spaces for different services Free literacy programs Coordinate more with local schools Should definitely do Should maybe do Should definitely not do
  • 17. 12) Libraries have a PR problem / opportunity • 22% say that they know all or most of the services their libraries offer • 46% say they know some of what their libraries offer • 31% said they know not much or nothing at all of what their libraries offer
  • 18. 13) Mothers are special 82%* 73%* 54%* 39%* 24%* 44%* 63% 54% 36% 25% 14% 34% 0% 20% 40% 60% 80% 100% Have library card Visit library in last year Visit library website (ever) Visit library website (last year) Visit libray website via mobile device Use computers/internet (among library users) Mothers Fathers
  • 19. Libraries.pewinternet.org Lee Rainie Email: lrainie@pewinternet.org Twitter: @Lrainie Kathryn Zickuhr Email: kzickuhr@pewinternet.org Twitter: @kzickuhr Kristen Purcell Email: @kpurcell@pewinternet.org Twitter: @kristenpurcell