Impact Maps and Story Maps: delivering what really matters
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The document discusses using impact maps and story maps to deliver value in agile product development. Impact maps help define high-level goals and outcomes and map deliverables to their impacts on stakeholders. Story maps focus on a particular stakeholder impact and refine deliverables into releases to support backlog management and collaboration. They allow optimizing and refining scope through prioritizing user activities and stories. The document provides examples of using both techniques and emphasizes measuring outcomes and impacts to validate assumptions and provide feedback.
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Impact Maps and Story Maps: delivering what really matters
- 1. DELIVERING WHAT REALLY MATTERS Impact Maps and Story Maps Christian Hassa - ch@techtalk.ch - Twitter: @chrishassa Swiss Requirements Day Zurich, June 18th 2014
- 3. 9 What makes user stories agile? • Describe user needs or features • Unit of planning/prioritization Help solving the right problem •Solution options •Mechanism to defer detail •Reminder for a conversation •Evolve over time: desired outcome specification
- 4. 10 People fear uncertainty: They rather make a decision now and run the risk of being wrong, than continue in a state of uncertainty. - Chris Matts (@papachrismatts)
- 6. 12 Impact Mapping Story Mapping Specification-By-Example Why? Outcomes Specifications How? Acceptance Criteria Epics Deliverables Impacts earlier later User Activities User Stories Examples Goals Agile Product Ownership Code
- 8. 14 Our job is NOT to develop software, our job is to change the world. - Jeff Patton
- 9. 15 As a Sales Manager I want a …-report to monitor inventory
- 10. 16 As a Sales Manager I want a …-report to monitor inventory
- 11. 17 As a Sales Manager I want a …-report to monitor inventory faster
- 12. 18 Impact Mapping Story Mapping Specification-By-Example Why? Outcomes Specifications How? Acceptance Criteria Epics Deliverables Impacts earlier later User Activities User Stories Examples Goals Agile Product Ownership Code
- 13. 19 Impact Mapping Why? Outcomes Specifications How? Acceptance Criteria Epics Deliverables Impacts earlier later User Activities User Stories Examples Goals Achieving Impact Code
- 14. 20 Impact Maps Goal Actors Impacts Deliverables Increase peak sales Mobile User Buy more online Mobile Website
- 15. 21 Evaluate Options Goal Actors Impacts Deliverables Increase peak sales One-Click purchase Mobile User Call Center Buy more online Buy without call center Sell faster Stop cross selling Purchase with SMS Mobile Website
- 16. 22 Hierarchical goals Goal Actors Impacts Deliverables Increase turnover 3% Increase block buster market share Increase peak sales One-Click purchase Mobile User Call Center Buy more online Buy without call center Sell faster Stop cross selling Purchase with SMS Mobile Website
- 17. 23 Zone of influence Zone of control Influence vs. Control Goal Actors Impacts Deliverables Increase turnover 3% Increase block buster market share Increase peak sales One-Click purchase Mobile User Call Center Buy more online Buy without call center Sell faster Stop cross selling Purchase with SMS Mobile Website
- 19. 25 Story Maps • Target particular stakeholder impacts • Slice and refine deliverables (releases) • Support backlog management • Inject dependent features • Overview and collaboration • Release planning • Flexible scope Conceived by Jeff Patton in 2005
- 20. 26 Story Mapping Why? Outcome Specification How? Acceptance Criteria Epics Deliverables Impacts Easier to define upfront Harder to define upfront User Activities User Stories Examples Goals Optimizing and refining scope Code
- 21. 27 Focus on impacts and user experience Goal Actors Impacts Deliverables Increase block buster market share Increase peak sales One-Click purchase Mobile User Buy more online Mobile Website
- 22. 28 Sphere of control Sphere of influence Product Backlog: Sphere of control User Journey: Sphere of influence Structure Discover concerts Purchase tickets Learn more Attend concert Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Likely order of events Mobile users Buy more online Visit site more often Blockbuster concert info One-click purchase Deliverables Impacts User Activities User Stories
- 23. 29 Structure Hears about concert Tries to get tickets Waits for concert Attends concert Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Likely order of events Mobile user
- 24. 30 Prioritize per user activity Hears about concert Tries to get tickets Waits for concert Attends concert Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Priority Likely order of events Mobile user
- 25. 31 Walking Skeleton Prioritize slices Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Priority Manual workaround Not supported Hears about concert Tries to get tickets Waits for concert Attends concert Likely order of events Mobile user
- 26. 32 Prioritize for deliverable Visits site more often Blockbuster concert info Hears about concert Tries to get tickets Waits for concert Attends concert Likely order of events Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Mobile user
- 27. 33 Prioritize for deliverable Visits site more often Blockbuster concert info Hears about concert Tries to get tickets Waits for concert Attends concert Likely order of events Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Mobile user
- 28. 34 Validate impact Visits site more often Blockbuster concert info Hears about concert Tries to get tickets Waits for concert Attends concert Likely order of events Upcoming ticket sales Additional artist info Pay by credit card Pay by invoice Print paper ticket Validate ticket using NCF Concert news Impact on user behaviour? Impact on business goal? Mobile user
- 29. 35 Example
- 30. 36 Candidate Voter Fund- management More candidates run for election More voters participate in election Less effort approving candidates Online application Candidates published online Online voting Shared checklist Other funds Use system for their elections Customizable branding Pension Fund More candidates Higher voter turnout No „silent“ elections Broader legitimised committee Reduced external costs Less personnel effort Additional revenue Reduced cost for running elections Less effort counting votes
- 31. 37 Nominate candidates Story Map with initial backlog 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Vote and determine results 3 User Journeys User Stories of Initial Product Backlog
- 32. 38 Sprint 1 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 33. 39 Sprint 2 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 34. 40 Sprint 3 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 35. 41 Dropped user stories 83 76 58 78 59 60 61 63 8082 55 54 56 52 48 48.2 48.1 49 50 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 36. 42 Added user stories 83 76 89 58 78 59 60 61 63 8082 55 54 56 90 52 48 48.2 48.1 49 50 91 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 37. 43 Sprint 4 83 76 89 58 78 59 60 61 63 8082 55 54 56 90 52 48 48.2 48.1 49 50 91 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 38. 44 Flexible scope 83 76 89 58 78 59 60 61 63 8082 55 54 56 90 52 48 48.2 48.1 49 50 91 77 46 44 42 41 36 34 39 38 32 28 29 25 21 20 23 17 15 13 8 9 11 10 Provision and support Nominate candidates Vote and determine results
- 39. 45 Candidate Voter Fund- management More candidates run for election More voters participate in election Less effort approving candidates Online application Candidates published online Online voting Shared checklist Other funds Use system for their elections Customizable branding Pension Fund More candidates Higher voter turnout No „silent“ elections Broader legitimised committee Reduced external costs Less personnel effort Additional revenue Reduced cost for running elections Less effort counting votes Candidates 67 368 Staff 14 4 Customers 0 Project successful?
- 41. 47 Tools
- 42. 48 Creation of Story Maps
- 43. 49 Trace from outputs to inputs Outputs: • Approved list of candidates • Published profiles of candidates • Election result
- 45. 51 Product Design with Story Maps
- 47. 53 Linking within ALM Refinement for Sprint planning Link with Sprint Backlog (Tasks, Taskboard, Burndown) Drill into Details (Specification-By-Example)
- 48. 54 Summary
- 50. 56 Team Levels of collaboration Stakeholders Project Sponsor Project Lead Product Owner Other groups that deliver Impact Maps strategic view Story Maps tactical view
- 51. 57 Product Design with Story Maps
- 52. 58 Key takeaways User Stories != Specifications •Just options, might be even dropped •Refine only as certainty grows Strategic planning with Impact Maps •Associate business assumptions with (IT) deliverables •Measure outcomes to validate assumptions Tactical planning with Story Maps •Optimize deliverables to user needs •Measure impacts to tighten feedback loop
- 53. 59
- 54. Q & A FREE BOOK: LEANPUB.COM/50QUICKIDEAS/C/ZURICH CONTACT: CHRISTIAN HASSA (CH@TECHTALK.CH, @CHRISHASSA)
- 55. Coaching
- 56. Coaching
- 58. 64 Christian Hassa: ch@techtalk.ch - @chrishassa