2015 Social Media Trends
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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for multifamily companies looking to drive new business, retain residents, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015! .be Listen and watch the full presentation here: http://bit.ly/1u9q8uK
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2015 Social Media Trends
- 1. @AnsleyJo @EricaCampbell @AptsForRent #FRMSChat TRENDS ERICA CAMPBELL BYRUM Director of Social Media Co-Author of Youtility for Real Estate Recipient of the 2014 PRNews Social Media MVP Award 2015 SOCIAL MEDIA ANSLEY SUDDERTH Social Media Training & Communications Industry Speaker
- 2. Use #FRMSChat for the chance to win a $20 GIFTCARD
- 4. 9 SOCIAL MEDIA TRENDS 1. Cross Functional Team Integration 2. Fill Content with Youtility 3. Social Platform Diversity 4. Image-Based Content Rules 5. Lights, Camera, Micro-Video 6. Activating Employees 7. Real-Time Marketing 8. Go Mobile or Go Home 9. Pay to Play Goes Mainstream
- 5. 1. CROSS-FUNCTIONAL TEAM INTEGRATION
- 6. BRANDS WILL BECOME EVEN SMARTER ABOUT RESOURCE ALLOCATION & INVESTMENT.
- 8. 2. FILL CONTENT WITH YOUTILITY
- 9. YOUTILITY IS MARKETING SO USEFUL, PEOPLE WOULD PAY FOR IT . “ ”
- 12. THE DIFFERENCE BETWEEN HELP AND HYPE IS JUST TWO LETTERS, BUT THEY MAKE ALL THE DIFFERENCE .” ~ @jaybaer “
- 13. #1 REAL ESTATE BOOK ON AMAZON ONLY $2.99
- 16. CREATE CONTENT THAT PEOPLE WILL HAVE AN INCENTIVE TO SHARE.
- 17. SEARCH & SOCIAL ARE STILL BROS Photo Credit: Microsoft.com Blog
- 18. FRESHNESS
- 19. START HIRING GOOD CONTENT WRITERS.
- 20. eBOOK GIVEAWAY 9
- 21. 3. SOCIAL PLATFORM DIVERSITY
- 23. THE RIFLE APPROACH SAYS DON’T GET INVOLVED IN A PLATFORM UNLESS YOU CAN DO IT RIGHT. - @jaybaer
- 25. THE SHOTGUN APPROACH SAYS YOU SHOULD BE EVERYWHERE AND THAT TOTAL PLATFORM SIZE IS SECONDARY. (AND POSSIBLY IRRELEVANT) - @jaybaer
- 27. eBOOK GIVEAWAY 9
- 28. 4. IMAGE-BASED CONTENT RULES
- 29. Not just #selfies & recipes!
- 30. WHY IS VISUAL CONTENT IMPORTANT?
- 31. 90%OF INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL, AND VISUALS ARE PROCESSED 60,000XFASTER IN THE BRAIN THAN TEXT. Sources: 3M Corporation and Zabisco
- 32. 40%OF PEOPLE WILL RESPOND BETTER TO VISUAL INFORMATION THAN PLAIN TEXT. Source: Zabisco
- 33. POSTS WITH ATTRACT 3X MORE INBOUND LINKS THAN PLAIN TEXT POSTS. Source: SEOmoz VIDEOS
- 34. VISUAL CONTENT IS SOCIAL MEDIA-READY. IT’S EASILY SHAREABLE AND EASILY PALATABLE. Source: Wishpond.com
- 35. VISUAL STORIES HELP PEOPLE IDENTIFY WITH YOUR ORGANIZATION.
- 36. INSTAGRAM - IKEA EXAMPLE
- 37. INSTAGRAM - IKEA EXAMPLE Follow IKEA_PS_2014
- 38. INFLUENCERS
- 39. INSTAGRAM
- 40. INSTAGRAM
- 44. PINTEREST NEWS NOTIFICATIONS The News tab gives you a snapshot of what’s new with all the different Pinners, brands and boards you follow.
- 45. UPGRADE YOUR PAST POSTS Add calls-to-action in blog post photos. BEFORE AFTER
- 47. GOOGLE HANGOUTS
- 48. SLIDESHARE
- 50. BORROWED FORMATS
- 51. INFOGRAPHICS
- 52. HTML 5 & PARALLAX INFOGRAPHICS
- 53. PUBLISHERS WHO USE GROW IN TRAFFIC AN AVERAGE OF MORE THAN THOSE WHO DON’T. Source: AnsonAlex INFOGRAPHICS 12%
- 54. FREE & LOW-COST EDITING & DESIGN TOOLS
- 55. eBOOK GIVEAWAY 9
- 56. 5. LIGHTS, CAMERA, MICRO-VIDEO
- 57. VINE
- 58. INSTAGRAM - OREO EXAMPLE
- 61. eBOOK GIVEAWAY 9
- 63. EMPLOYEE ACTIVATION Your employees have a vested interest in your company’s success. They will be your most committed and enthusiastic ambassadors. Providing them the opportunity and support to be visible spokespeople on behalf of your brand drives employee engagement, inspires collaboration and improves customer experiences. - Susan Emerick, IBM “ ”
- 66. The Power of Pinterest 1,161 } RUN A CONTEST Crowdsource content from employees and clients.
- 67. eBOOK GIVEAWAY 9
- 70. REAL-TIME TRENDS
- 71. REAL-TIME TRENDS #EatTheTweet Installation monitored social chatter, and “3D Prints” Oreo flavors that match actual trending topics at SXSW Oreo Trending Vending Lounge
- 73. HOST AN INSTAMEET EVENT Source: Mashable
- 74. eBOOK GIVEAWAY 9
- 75. 8. GO MOBILE OR GO HOME
- 77. IN-APP SEARCH
- 78. UN-BUNDLING APPS
- 79. SOCIALIZING WEARABLE TECH RFID technology allowed spectators to take part in fun activities around the course and share their experiences instantly on social media using a special wristband.
- 80. eBOOK GIVEAWAY 9
- 81. 9. PAY TO PLAY GOES MAINSTREAM
- 82. THE NEW PLAYERS IN PAID SOCIAL Source: Sprinklr
- 83. CASTROL MOTO CASE STUDY Source: Sprinklr
- 84. INSTAGRAM & PINTEREST ADS
- 85. TAKEAWAYS
- 86. TAKEAWAYS We are all now media companies and need to think like journalists. We need to know each channel and what works best. We need to dedicate resources to creating visuals and micro- videos and collecting stories. The shift to paid has already happened. It’s time to embrace that shift. The only constant is change. 1. 2. 3. 4. 5.
- 89. $20 GIFTCARD