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2016 marketing trends

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Fahrenheit Marketing
Fahrenheit Marketing

This document outlines 10 marketing trends predicted for 2016: 1. Facebook Live will allow live streaming of video and notifications of live streams. 2. Intentional "rabbit holes" using services like Apture can improve user experience on websites. 3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits. 4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads. 5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content. 6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important. 7. Artificial intelligence like virtual secretaries

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2016 MARKETING TREND PREDICTIONS
FACEBOOK LIVE Already available in beta version for some users, Facebook Live allows live-streaming of video. Users can subscribe to people and receive notifications when they are streaming. Marketers can utilize this strategy to connect with an audience and build a lasting relationship.
INTENTIONAL RABBIT HOLES Apture is a service Google acquired a few years ago that allows readers to search and explore content without leaving the webpage. This is what many marketers would call an intentional digital rabbit hole. As someone hovers or clicks on the link, they will see additional information in a popup window. This feature can improve user experience and decrease bounce rate, and will be especially helpful for lenghty pieces of content.
PAYMENT TRACKING VIA SOCIAL SHARINGApps like Venmo that allow users to share what they are spending their money on will allow marketers to track consumer spending. As marketers, it is important to understand how and why people are spending their money. Opening this service to merchants also allows for the use of bulk deals and other transactions.
DRONE ADVERTISING Still in the early stages, there are many uses for drones in advertising. From delivering packages to displaying banners, the possibilities are endless for this aerial device. Once liability issues are worked out, we predict you’ll be seeing these guys everywhere.
NEW CONTENT MARKETING STRATEGIES Long-Tailed Keywords Use long keyword phrases instead of the previous one- to-two word keyword. Using a more conversational tone in keyword selection due to mobile “voice searching.” Mobile Optimization Does it look good on mobile? This will be a key question as many users rely on their mobile device for web browsing Bite-Sized Content Think mini-episodes. Keep your content simple and allow users to digest it in one sitting.
SOCIAL RESPONSIBILITY70% of millennials will spend more money on a brand that support a cause they are passionate about. Social responsibility shows you care, and your brand will pay off for paying out in 2016.
ARTIFICIAL INTELLIGENCE: VIRTUAL SECRETARIES Artificial intelligence robots have been developed to perform a variety of tasks. Their possible applications in marketing are endless. Industry leaders like Mark Zuckerberg have made it their mission to make A.I. come to life, so look out for this marketing trend in 2016.
THANKS! If you’d like to read this post in text form click here! Brought to you by Fahrenheit Marketing

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2016 marketing trends

  • 2. FACEBOOK LIVE Already available in beta version for some users, Facebook Live allows live-streaming of video. Users can subscribe to people and receive notifications when they are streaming. Marketers can utilize this strategy to connect with an audience and build a lasting relationship.
  • 3. INTENTIONAL RABBIT HOLES Apture is a service Google acquired a few years ago that allows readers to search and explore content without leaving the webpage. This is what many marketers would call an intentional digital rabbit hole. As someone hovers or clicks on the link, they will see additional information in a popup window. This feature can improve user experience and decrease bounce rate, and will be especially helpful for lenghty pieces of content.
  • 4. PAYMENT TRACKING VIA SOCIAL SHARINGApps like Venmo that allow users to share what they are spending their money on will allow marketers to track consumer spending. As marketers, it is important to understand how and why people are spending their money. Opening this service to merchants also allows for the use of bulk deals and other transactions.
  • 5. DRONE ADVERTISING Still in the early stages, there are many uses for drones in advertising. From delivering packages to displaying banners, the possibilities are endless for this aerial device. Once liability issues are worked out, we predict you’ll be seeing these guys everywhere.
  • 6. NEW CONTENT MARKETING STRATEGIES Long-Tailed Keywords Use long keyword phrases instead of the previous one- to-two word keyword. Using a more conversational tone in keyword selection due to mobile “voice searching.” Mobile Optimization Does it look good on mobile? This will be a key question as many users rely on their mobile device for web browsing Bite-Sized Content Think mini-episodes. Keep your content simple and allow users to digest it in one sitting.
  • 7. SOCIAL RESPONSIBILITY70% of millennials will spend more money on a brand that support a cause they are passionate about. Social responsibility shows you care, and your brand will pay off for paying out in 2016.
  • 8. ARTIFICIAL INTELLIGENCE: VIRTUAL SECRETARIES Artificial intelligence robots have been developed to perform a variety of tasks. Their possible applications in marketing are endless. Industry leaders like Mark Zuckerberg have made it their mission to make A.I. come to life, so look out for this marketing trend in 2016.
  • 9. THANKS! If you’d like to read this post in text form click here! Brought to you by Fahrenheit Marketing